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Think about the last big event you went to a conference, a summit, a ballroom with 300 women. You probably left with a full notebook, feeling fired up. But what changed in your business 30 days later?  For most of us, the honest answer is: not really much. It’s not because the speakers or the event were bad. It’s because the room was the wrong size. Today I’m talking about why the size of the room changes everything. What Big Rooms Give You And What They Can’t Big rooms are fantastic in their own way, but they might not be what’s most important or necessary for you right now. A big room is great for:
But what a big room can’t give you: The people on stage and most of the people around you don’t know you or your business. They don’t know what you’re currently working on, what your current goals are, because there are just too many people and it’s hard to go deep. You’re getting a lot of surface-level conversations. If you do get a question in to someone on stage or whoever’s running the event, it’s maybe two minutes at a mic. Or if it is a big event with one person, maybe you’re getting one of their coaches, one of their minions, really. No one notices if you follow through on the things you’re learning and talking about. Sadly, others don’t always notice if you leave. A big room can give you information. It can pump you up. But maybe you already have too much information, and you just want to get things done. You could leave with 10 new ideas and the same unfinished project. Now you have even more happening in your life, and you’re going to feel behind. That’s not how we want to be feeling. The Attention Problem Nobody Talks About Out Loud Here’s something maybe nobody says out loud: my attention is limited, just like yours. When I’m leading something, and there are 50 or 300 people in the room, I can teach them. I can inspire them. But when the room is small, like with 11 women, I can actually dive deep. I can think about your project, the task you’re working on, your goal. I can support you better because I’m not spread out amongst hundreds of people. Imagine if we brought in one pumpkin pie and had to cut it up amongst everyone in the room. You’d maybe get the tiniest bite, just enough to tell you what it was, but not enough to really enjoy it. When you invest time in an event, a small event gives you much more attention, much more help, and much more satisfaction. What Changes When an Event Is Small I Know Your Business Before You Even Walk In When I do small events, I plan ahead of time. I know your business before you walk in. I already know what you’re building and what “done” looks like for you on that dream, that goal, that project. In the room, I’m just a few feet away. When you’re stuck on something like pricing, you can easily grab me. When you’re not sure if an idea is strong enough, we walk through it then and there. I remember what you were working on on day one; I still know it on day two and day three. When you get stuck, I can move you through. Afterwards, I remember what was decided and the progress that happened. Being taught in a big room is very different from being thought about. In a small room, someone is thinking about you, your business, and thinking for you. The Other Women in the Room The room size is going to be a really big part of the type of help that you get. It’s not just about me. It’s about the other women in the room too. In a room of 50 or 300 people, you get surface-level connections based on the topic, and everyone puts on a bit of a front. But in a small environment, you can let your guard down, be fully you and really connect with others. When everyone brings their own unique project or goal, we can do hot seats, mastermind around what each woman has brought and what she’s stuck on, and the whole room can support its success.  Rather than getting lost in a big room, you have a smaller, closer-knit group supporting you. When ideas come out of a group that knows each other’s businesses well and is starting to form personal relationships, you’re going to get more powerful ideas than you’d probably ever get on your own. I often refer to the Les Brown quote: “You can’t see the picture when you’re in the frame.” That’s why having others around you, interacting with you, and having those little side conversations at breakfast, lunch, and dinner between sessions, that’s where people really get to know you, see what’s lighting you up, and where the hesitation is. Sometimes the best answer to your problem comes from a woman in a completely different business. Recently at a mastermind, I said something, and one of the women, because we’d had time to form connections, felt confident enough to ask me, “But Diane, what has you needing to do this anyway?” Instead of giving me ideas, she brought me right back to the beginning: “Do you even have to do this?” That was such a good question. She pointed me to where I really needed to focus, but only because she got to know me. Everyone Is Invested in Your Success Going into an event and being known on the first night, with everyone knowing who you are and what you’re up to, means the group is invested in you and in your success. That’s like being on a sports team. On a sports team, my teammates often cheered me on. Obviously, if I did well, they did well. That ability to cheer each other on, to hold people up when they’re having a hard time, and to invest in each other’s success is so powerful. When 10 women hear what you are working on and then know whether you finished it, giving up on yourself isn’t an option anymore. In a big room where you’re anonymous, you could keep getting in your own way. You walk out feeling disappointed and frustrated, and your confidence and self-esteem drop. But in a small room, people notice you. When you’re on fire and excited, people will notice. They’ll speak power, inspiration, motivation, and encouragement into those moments. Where the Best Thinking Actually Happens Small rooms are also where the best thinking happens. Some of my best thinking with clients actually happens outside of official hours. Sometimes I’ve gone to events with clients, driven together, shared a meal, or walked in or out of the room together. In these moments, people let down their guard a little more. A small comment is made, and the shift can happen, not just in these moments. Imagine this: You’re in a home with five or six other women. You’re having coffee before breakfast when an idea from last night finally makes sense, and you get to talk it over with your coach. Or the hot tub after dinner, where everyone's excited about the day and talking things through, and another shift happens. Or late in the evening, someone says, “Hey Diane, can I run something by you?” In that moment, we solve what you’ve been stuck on for months. These moments only happen when you’re close. When you’re in the same space with time that all for you! I was at a mastermind, and it wasn’t until I bumped into my coach in the kitchen, grabbing a glass of water at the end of the night. I said, “Hey, I was thinking about this.” She asked what I meant, and I had one of the biggest breakthroughs in how I was running my business. Another time, I was in a VIP day with one other woman. We had dinner at the end of day one, going into day two. I made a flippant comment, nothing I was really thinking deeply about. In that moment, my coach could see that some of my mindset wasn’t fully locked in where it needed to be. I was on my best behaviour in the coaching sessions, but I let my guard down during dinner and got some powerful coaching that has helped me every day since. Being in the house together and bumping into each other helped me be more present, and I had a much bigger shift. You Don’t Need to Build a Small Room Yourself Building a small room takes work. It’s not something you can do with three friends and hope for great results, because you need someone to create the structure, keep everyone accountable, ensure things run smoothly and fairly, give everyone the right amount of time, and make sure objectives are met. If you’re trying to have your own experience while doing that for others, it won’t happen because it’s just too much. You don’t need to build it on your own. That’s why I’d love for you to come to my small room. Three nights. November 19–22. Eleven women. One focused project each.  This is exactly why I built the Momentum Escape the way I did. Me in the room the whole time, helping you think it through, talking things through with you, solving what’s stuck, optimizing the ideas and opportunities, and getting it to the finish line and beyond. The Inner Circle — Stay in the House With Me For five of the women, there is something called the Inner Circle, where you get to stay in the house with me. You get those morning breakthroughs over coffee, evenings, and time in the hot tub to mull things over, share, and talk things out. You get a lot more of my brain on your business.
I don’t know how many rooms are left on-site or off-site when you’re reading this, so go to the link right now, click through, learn all about it, and grab your spot. Don’t wait. If there's any barrier, worry, limiting belief or whatever, shoot it my way. Let's talk it through: [email protected]. A big room can give you ideas, inspiration, and teach you things. But a small room? That’s what gets your idea finished. Until next time, stay dynamic! Frequently Asked Questions Why do big conferences rarely lead to real business change? Big conferences give you inspiration, new ideas, and a fired-up feeling, but they rarely create lasting change because the room is too large for anyone to truly know you, your business, or what you’re working on. You get surface-level conversations, two minutes at a mic if you’re lucky, and no accountability for following through. No one notices if you implement what you learned, and no one notices if you don’t. You can leave with 10 new ideas and the same unfinished project, now with even more to feel behind on. What is the difference between a small mastermind and a big conference? A big conference teaches and inspires many people at once. A small mastermind thinks about each individual: their specific project, goal, or business challenge. In a small room, the facilitator knows your business before you walk in, can work with you in real time when you get stuck, remembers what you said on day one when you’re working on day three, and cares whether you actually finish what you came to do. The other participants also know your business well enough to give you ideas that go beyond the surface, including asking the questions you didn’t know you needed to hear. Why do small group events produce better results than large conferences? Small group events produce better results for three reasons. First, the facilitator’s attention isn’t divided across hundreds of people. It can go deep on your specific project and situation. Second, the other participants form real connections with you and become genuinely invested in your success, creating a team-like accountability that makes giving up far less likely. Third, some of the most powerful breakthroughs happen outside official sessions, in the kitchen, at dinner, in the hot tub, moments that happen only when you’re in close proximity with the same small group over multiple days. What happens in a small room that can’t happen in a big room? In a small room, people know you: your name, your business, your project, your goal. Someone is thinking about you and working for you, not just teaching. You can get unstuck in real time, instead of going home to figure it out alone. You get hot seats where the whole group works on your specific challenge. You have unscheduled moments, over meals, in the morning, late at night, where the most honest conversations and biggest breakthroughs often happen. And perhaps most importantly, you have a group of people who will know whether you finished what you came to do, making quiet quitting on yourself simply not an option. I’m Diane Rolston — wife, mom, connector, athlete, nature lover, cheerleader, and the coach for high-achieving women who want to be successful AND satisfied. I work with everyday successful women who have spent their entire lives building an identity around their achievements and responsibilities, and who are ready to put themselves and their desires first. Through my 10-area life assessment, values work, and life design process, I help women stop measuring their lives by success alone and start measuring by satisfaction — so they can take a stand for the AND. Learn more at DianeRolston.com.
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What's the one thing you'd finish if you had three days and no one could reach you? Not "get organized" or "work on my marketing." I mean a really specific thing. Maybe it's the offer, the book, the course, the keynote, or the 2027 plan.  Hold that in your mind throughout this entire blog. Because by the end, I'm going to tell you exactly why it's still not done, and it's not the reason you think. This is not about time management. This is about why your big idea still isn't done. What's Sitting There Waiting Maybe it's:
Every one of these things would move your business forward. Each one has been waiting for months for time and attention. You didn't even have to think hard about what that thing was, did you? It's probably been sitting there so long you've started to ignore it or think, "Maybe it'll never get off the ground." I have this too. I've been working on my one-woman show Chasing. I've had to hire writing coaches and make myself accountable to keep it going. And I have, but there's also a book and a children's book that go with the play, and I haven't spent any time on them yet. Why Things Never Get Done Here's the real reason. It's not what you think. Everything else in your business has something protecting it.
No one is waiting for it. No one will notice if it slips another month. It's the one thing you can't hand to anyone else because if you could and you're good at delegating, you would have passed it off already. It's your judgment. It's your words. It's your expertise. This is the thing that needs you. When things need you, you can easily become the cog in the wheel. This idea, this dream, this goal, this inspirational thought loses week after week after week to everything that has a deadline, accountability, or a person waiting on it. A project with no deadline and no one to hand it to loses to anything that has either one every single time. That's why I sat on my book for over a year. That's why I didn't start my podcast for two years. It isn't discipline. It isn't motivation. It isn't the planner you're using. Your system is doing exactly what it was built to do. The urgent things win, and nothing in your week protects the things that would actually move your business forward the most. You don't need to try harder. You just need to change the structure around that one special thing. Why "Finding Time" Doesn't Work A lot of people say, "Oh, when I can find the time" or "when I have time." We can't be looking for time. We can't be waiting to find it. We need to take it. Finding time means trying to squeeze it into a week that's already full, a week that's been failing for months, maybe even years, to get this thing moving forward. Taking time sometimes means leaving. Leaving your life. Leaving the people that rely on you, the people that don't give you the time and space to do the things you want to do. Not leaving forever. Just stepping out of your life for a little bit… like three nights! What Your Big Idea Actually Needs 1. Protected Time: Out of Your Normal Environment Your idea needs you to be out of reach, unplugged, with focused time. Long enough to get past that first day because a stolen morning disappears into decompressing, figuring out where you left off, and trying to get back into it. That's why just having a day alone in a hotel room or a co-working space or locking yourself in your office doesn't work either. It's not long enough. People can still reach you. Find you. 2. Someone to Think It Through With But here's the other piece that's just as important. When you hit a question or when you get stuck, you can't answer a lot of these things alone.
If no one is there to think it through with you, you get stuck. Then you check your email, do another task, or go down the rabbit hole instead of keeping the momentum. 3. Accountability and Witnesses If no one knows what you're wanting to do, there's no one to promise. No one witnesses you. No accountability. If you quit, it costs nothing. Or so you think. I excelled at sports because I had a coach watching me and teammates running beside me. That's what made me better. Someone else was there, wanting that for me as well. When you have people around you who know what you're doing, who will cheer and champion you, who will also know whether you finished or not, everything changes. The Three Things Your Big Idea Needs When you have these three things together, your idea will move forward: 1. Days where no one is interrupting you: no one asking what's for dinner, no one knocking at the door (today it was scouts selling popcorn for me) 2. Someone sharp: an expert, a strategist, a coach, sitting right there beside you, to think things through with, solve what's stuck, give you motivation, encourage you, and call you out in real time 3. Teammates: a room full of people who know what you're doing, who will cheer and champion you, give you ideas, and know whether you finished or not Here’s an Example Let me give you a potential example of how this could happen. Say you want to make a course on how to be more confident. You start putting ideas together. You think, "I have so many ideas. I don't know how to put this together. I don't know what people actually want." If you have someone there, you can talk through the outline. Then you get moving and start fleshing things out. Then you say, "How am I going to know they'll actually get confident by the end? How do I guarantee the results?" and someone who has done this before gives you a curriculum development template with all the pieces. Then you get to pricing. Then you talk through any hesitation about getting on camera. Then someone gives you free recording options so you don't go pay for some expensive platform or studio. Imagine the momentum if you had someone right there, every time you got stuck, moving you to the next step. Without that? You research, get stuck, go down a rabbit hole, and maybe quit for the day. Why I Created the Momentum Escape I kept seeing the same thing: capable, successful women with coaches, courses, strategies, and no shortage of ideas and a drawer full of things that never got off the ground.  The missing piece was often not the information. They knew what their goal was. They knew what they wanted to do. They'd known that for a year, two years, three years. They didn't have a train track to put it on. They couldn't do it in a container. I created The Momentum Escape: three nights in Whistler, focused on one project or a few small projects, with only 11 women and me. Why only 11? Because when I'm there, I want to be able to think about each woman's project, know your business, be there when you get stuck, be there when you're in the flow, and things are going so well and then elevate it to be better and happen faster. That only works in a small room. Instead of a massive ballroom with 500 people where you get talked at for 3 days and leave with nothing moved forward… how would it be to be in a house in Whistler with 11 women and me, and actually get that thing done? Focused time. Help right there. To support you in thinking through things, solving what's stuck, and making it happen. You come with the idea. You leave with the accomplishment.  There are five spots for people to stay in the house itself, and others will be staying in hotels or Airbnbs nearby. If you want one of those spots in the house, jump on that now. There's also one shared room with two beds, so if you have a friend you'd like to bring, you could go together. Or make a new friend as your roomie! Your Idea Is Still Waiting That project, that idea, that goal, that dream you named at the start of this post, it will still be sitting there in January and next year unless something happens. Your business gets your attention all year. For 3 days, your big idea is going to get it. Go check out The Momentum Escape. Doors are open now. Limited spots available. Because your big idea matters. And I'd love to help you achieve it. Until next time, stay dynamic! Diane Frequently Asked Questions Why do big ideas and projects never seem to get finished? Big ideas don't get finished because they lack the natural protections other tasks have: no deadline, no one waiting on them, and no one who will notice if they slip another month. Everything else in your business (client work, payroll, team questions) has accountability built in. Your big idea doesn't, so it loses week after week to everything that has a deadline or a person attached to it. This isn't a discipline or motivation problem. It's a structural problem; nothing in your week protects what matters most. Why doesn't working alone in a hotel room or co-working space work for big projects? Working alone for a single day rarely works for big projects for two reasons. First, it's not long enough. You often spend the first day decompressing, figuring out where you left off, and getting back into it. Second, when you hit a question or a decision point, and there's no one there to think it through with, you get stuck, and then you go check email, do another task, or go down a rabbit hole instead of maintaining momentum. The missing ingredient isn't just time alone. It's having someone sharp right there beside you to help you get unstuck in real time. What is "protected time" and why does it matter for finishing big projects? Protected time means deliberately stepping out of your normal environment and regular life, long enough to get past the decompression phase, and far enough away that the people and responsibilities that normally interrupt you can't reach you. It's different from "finding time" (squeezing the project into an already full week) because it removes the competing demands entirely. Protected time, combined with the right support and accountability, lets ambitious women finally move their most important ideas from intention to completion. How do you finally finish a project you've been putting off for months or years? The three things that actually move a long-delayed project forward are: 1. Protected time out of your normal environment (long enough to get past the decompression phase). 2. Someone sharp like a coach, strategist, or expert right there with you to help think things through and get you unstuck in real time 3. And a group of people who know what you're focusing on and will hold you accountable to finishing it. When all three are in place at the same time, even projects that have been sitting for years can move from idea to accomplished in just a few focused days. I'm Diane Rolston — wife, mom, connector, athlete, nature lover, cheerleader, and the coach for high-achieving women who want to be successful AND satisfied. I work with everyday successful women who have spent their entire lives creating an identity based on their achieving and responsibilities, and are ready to put themselves and their desires first. Through my 10-area life assessment, values work, and life design process, I help women stop measuring their lives by success alone and start measuring by satisfaction — so they can take a stand for the AND. Learn more at DianeRolston.com.
Have you ever thought, "Why would I pay someone to do that when I can just do it myself?" Technically, you're right. But doing something yourself doesn't make it free.  In this blog, I’m sharing the real cost of doing it yourself in your business. Because even when you think "it's just easier if I do it myself," some of the most expensive work in your business might be the work you're doing yourself. Maybe you can do it. Maybe you can do it well. Maybe you even love doing it. But the "I can do it" trap holds you back from building your business, gaining freedom in your business, and doing cash-flow activities. The Resourceful Entrepreneur Trap Entrepreneurs are resourceful. Otherwise, we wouldn't have made it this far.
We can figure most things out. It's great when you're starting. When you don't have a ton of capital, doing a whole bunch of tasks yourself makes sense. But eventually, when your skills are growing in the area people are actually paying you for, keeping all the other tasks yourself will keep you from scaling your business and making more money. The Simple Math Let's do some really simple math. Imagine your CEO or revenue-producing time is worth $100 an hour. (For some of you that's high; for some of you that's low. It's just an easy number to work with.)  You spend 2 hours formatting an email, creating graphics, scheduling posts, or updating your website. You think: "Wow, I just saved myself $50 because I didn't have to pay a virtual assistant $25 an hour to do these things." But did you actually save $50? Because your hours are worth $100 an hour, you actually lost $150. You lost the $50 you thought you saved, plus the $100 in revenue you could have generated in those 2 hours. That's before we even count your time as a cost in itself. So many times business owners say to me, "I just don't have time to follow up with the people I met networking, or from that trade show." We have to think about our ROT (Return on Time), not just our ROI (return on investment). What could have been done with those 2 hours? One sales conversation could be worth hundreds, thousands, or even hundreds of thousands of dollars. That's an opportunity cost that so many people overlook while they're sitting doing all these other little tasks. I've been there. I did all these tasks myself. On vacation, I was still doing all these things myself because I didn't have someone to pass them off to. The 10-Minute Task Problem "But Diane, it only takes 10 minutes. It's just 10 minutes." Wonderful. Great. So you're going to do that 10-minute task. But what if you did six of those 10-minute tasks? That's already an hour of your time. What if you did 30 of those 10-minute tasks per week? That's 5 hours. Add that up over a year, and you're looking at over 250 hours spent on $25-an-hour tasks: tasks that are stopping you from making your $100 an hour, your $500 an hour, whatever your actual hourly rate is. That doesn't even account for context switching. You're over here editing or drafting an email, then over here making a social media graphic, then over there putting your blog up on your website, going back and forth and back and forth. It also messes with your mental capacity. The Hidden Costs Nobody Talks About Beyond the math, there are so many other costs of doing it all yourself:
Start Thinking About ROT: Return on Time Ask yourself: What is the highest value use of my time? For me, the highest value uses of my time in my business are:
 Outside of business, the highest value uses of my time are things I do for my health and things I do for my family and friends. How much of your week are you actually investing in your priority areas? What are you doing right now simply because you're good at it, you've always done it, it's easier than teaching someone else, or maybe you're controlling it and don't want to let it go? You might think, "No one can do it as well as me." Maybe that's true. But over time, could someone reach your level with the right training? Absolutely. An Important Distinction About Delegation Delegating to someone doesn't mean you do nothing. When you have a virtual assistant, a team member, a contractor, or a vendor, you don't delegate to them and then sit back and organize your closet. You start doing the things that need to be done to push your business forward. Delegating means creating more time for the work that actually requires you:
Your business still needs you. It just doesn't need you to do everything. A lot of people have the goal of eventually making themselves redundant in their business. But if you can't even hand off a social media post or have someone upload your blog, how will you ever be able to step back when the time is right? You won't get there. The Real Investment Calculation If you've been putting off getting help because of the cost, let's recalculate: It's not spending money getting help. It's investing in getting help. Because if you pay someone $25 and you can make $100, you've made an extra $75. But if you're the one doing that $25 task, you're not working with clients, so you're not generating revenue. Think about that. Ready to get support? We currently have availability through VA Made Easy. I have a team of 16 virtual assistants, and some can take on new clients right now to support a busy business owner like you. Even getting 10 hours a week of the right things off your plate, just 10 hours, is going to change how your week looks. And it's going to change your bottom line. We also have 20, 30, and 40-hour options, whatever makes sense for you. If you're wondering whether work has started to take over too much of your life, I encourage you to grab the Workaholic Quiz and see where you stand. If you have any questions about having a virtual assistant or delegating everything, reach out: [email protected] Don't think you have to have everything ready. That's where I come in. I'm going to help you know what to delegate, hire them for you, give you an easy three-step process on how to train them, have them make your SOPs for you, and share a lot of my IP, my systems, my processes, my checklists, my training videos, so you can just copy and paste. Let's have a conversation so that you don't have to lose your time and your money by doing it all yourself. https://letsmeet.io/dianerolston/meeting Until next time, stay dynamic! Diane Frequently Asked Questions What is the real cost of doing it yourself in your business? The real cost of doing it yourself goes far beyond the task itself. If your time is worth $100 an hour and you spend 2 hours doing $25-an-hour tasks, you haven't saved $50. You've actually lost $150: the $50 you thought you saved plus the $100 in revenue you could have generated. Add to that the ideas you don't implement, the leads you don't follow up with, the opportunities you say no to, the strategic thinking that never happens, and the personal time you sacrifice and the real cost of doing it all yourself is far higher than most business owners realize. What is ROT (Return on Time) and why does it matter for business owners? ROT stands for Return on Time. While most business owners focus on ROI (return on investment), return on time asks a different question: what is the highest-value use of my time right now? When you spend 5 hours a week on $25-an-hour tasks, you're not just losing money. You're losing the opportunity to do $100, $500, or higher-value work that only you can do. Thinking in terms of ROT helps business owners identify which tasks to delegate so they can focus their time where it actually moves their business forward. What is the 10-minute task problem? The 10-minute task problem is the trap of thinking that because something only takes 10 minutes, it's not a big deal to do yourself. But six 10-minute tasks equal an hour. Thirty 10-minute tasks equal 5 hours a week. Over a year, that adds up to more than 250 hours spent on low-value tasks, tasks that are stopping you from doing higher-value revenue-generating work. And that doesn't even account for the mental cost of context switching back and forth between different types of tasks throughout the day. Is it actually cheaper to do everything yourself in your business? No, and the math proves it. If your revenue-producing time is worth $100 an hour and you spend that time doing tasks you could pay someone $25 an hour to do, you're not saving $25. You're losing $75 in potential revenue for every hour you spend on those tasks. Delegating isn't a cost. It's an investment. When you free up your highest-value hours for cash flow activities, client delivery, and strategic thinking, the return on that investment far outweighs what you pay for the support. I'm Diane Rolston, wife, mom, connector, athlete, nature lover, cheerleader, and the coach for high-achieving women who want to be successful AND satisfied. I work with everyday successful women who have spent their entire lives creating an identity based on their achievements and responsibilities, and are ready to put themselves and their desires first. Through my 10-area life assessment, values work, and life design process, I help women stop measuring their lives by success alone and start measuring by satisfaction, so they can take a stand for the AND. Learn more at dianerolston.com.
With everything that AI can do right now, do you even need a virtual assistant?  My answer is: it depends on what you’re expecting AI to do. Don't get me wrong. I love using AI. It's great. My team of VAs use AI. But there's a huge difference between getting an answer from AI and getting a task fully done in your business using AI. People have even asked me, "Diane, are you worried that AI is going to take the jobs of your VAs?" My immediate answer is no. First off, not everyone is going to use AI. Not everyone believes in it, and many people would rather use a person like a virtual assistant. But for those of you using AI, the virtual assistant can manage it. For those of you thinking, "I'm going to get rid of my VA and just use AI", the problem is you become the manager of the AI. You become the one who uses it and has to implement everything afterwards. Let me break it all down. The Three Buckets in Your Business Think of it as three columns: You (the CEO), AI, and your VA. What Stays With You As the business owner, as the CEO, these things should stay with you:
What AI Is Really Good At If you've used it enough, you'll know AI is really great at:
 Now, we all know that AI can hallucinate, meaning it can make up its own answers when it doesn't actually have the answer. AI is really like a puppy. It wants to do well for you. That's where you really have to know how to set it up properly so that it is a representation of you, doesn't sound like AI, and doesn't fall into some of the common AI troubles. What a Great VA Is Really Good At A great VA excels at:
The VA can manage the AI. This is where AI plus a VA becomes really powerful. Real Examples of AI + VA Working Together Podcasting You record the podcast. That's your job, and you do it well. AI can help create ideas, draft content, or pull things from your book to turn into podcast episodes. It might also suggest or support the editing process. Then the VA, using AI tools if needed, edits, formats, uploads, publishes, distributes, and repurposes the material. Email Newsletter You provide the idea or the story, or AI gives you some brainstormed ideas to start from. AI helps draft it. You read it over, then pass it to your VA, who formats the newsletter, adds the necessary links, tests it, and schedules it for the right group of people, using AI to support the process and make it even faster. Social Media You create the expertise, the knowledge, the wisdom, whether that's a video, a blog, or a book. That's something we don't want to outsource. Even though people use AI to potentially create content, we don't want to just pull from what's already out there. We want our own stories, our own expertise, our own way of saying things.  Once we create those things, AI can help repurpose them. We use AI often to suggest good cuts from long-form video to short-form video. My VA does that, not me. AI can also help choose B-roll clips, add captions, or create Canva posts. But the VA oversees all of that, making sure the content is created, scheduled, posted, and tracked. Then deciding what's doing well and what needs to happen next month, and reporting that back. Can AI be used in all of that? Of course. If you want to pay for the extra tools, and if you're going to have your VA use them like ChatGPT, or your Claude account to be able to do these different pieces. Systems and SOPs You tell the VA what different systems or processes you want made. The VA could make the SOP (standard operating procedure), or your VA could use AI to help create it. Then the VA implements it, maintains it, and makes necessary updates as things change. The Problem with Using AI Alone A lot of the business owners I talk to say that they go down the rabbit hole. They start on something and keep going, and they end up with 4,700 brilliant AI conversations. But if no one implements any of it, what has changed? Not much. There's still someone who has to go through it, check it, and make sure it's in alignment with your brand. Even if you've put all the specs in (your brand story, your essence, your branding style guide) someone should still oversee it. AI can actually create another version of the same problem we've always had: more ideas, more information, more things we could do. Someone still needs to step in between you and the AI to make the decisions, make it happen, manage the AI, to make sure it's doing its role, because even if you've set up a lot of AI things, mistakes can happen. Even if it works in the beginning, it might not be producing the right output or might be missing steps along the way. Things have to be checked. Do not outsource yourself. You still need to be in the mix. The goal isn't to replace you with AI, and it also isn't to give your entire business to a VA. The Three-Column Exercise Here's something practical you can do right now. Make three columns: Me, AI, and VA. Look back at everything you did last week and sort it. If you have a VA or assistant already, have them do this process as well. Then ask yourself: How much is still sitting in the Me column that doesn't belong there? If your VA column is really short, you’re probably the cog in the wheel stopping your business from getting where it needs to be. You might be:
What do you do if that Me column is too long? Get a VA to take on some of the AI stuff and take things off your plate. Ready for Support? We currently have availability through VA Made Easy, a company I run with 16 virtual assistants that I match with busy business owners. You don't have to know exactly what you want to delegate or even have any SOPs made. I can help you figure that out. Just reach out while we have spots available. If you're still wondering what you could even give a VA, "Could they just do my email and calendar management?" — no. Way beyond that. I have a free gift for you: 229 Tasks You Can Delegate. I made this years ago when I started delegating to my own virtual assistants and bringing on clients. It's a fillable PDF; go through it and check the boxes or print it out and highlight everything you're currently doing that someone else could potentially own. Imagine the hours you could save. We currently have a limited number of VA openings. If getting support has been on your mind and you don't want to wait until everything's perfectly organized, just reach out now. We'll have a conversation, help you figure out what you need, and determine whether VA Made Easy is the right fit. Reach out: [email protected] I hope that you will embrace not only having a VA, but using AI in your business, and that you won't put on the hat of managing AI in every part and every goal and every task. Let someone else take that on so you can do the parts that you love and the parts that people hire you for. Until next time, stay dynamic! Diane Frequently Asked Questions Do you still need a virtual assistant if you use AI? Yes, and here's why. There's a huge difference between getting an answer from AI and getting something done in your business. AI is excellent at brainstorming, drafting, summarizing, and analyzing. If you rely on AI alone, you end up managing it and implementing everything it produces. A virtual assistant bridges that gap and can actually manage the AI for you, making the combination far more powerful than either one alone. What is the difference between AI and a virtual assistant? AI is a tool that generates ideas, drafts content, summarizes information, and speeds up repetitive thinking tasks. A virtual assistant is a person who implements, follows up, manages workflows, communicates with clients and leads, publishes content, organizes systems, and makes sure things actually happen. The most powerful combination is using AI to accelerate the work and a VA to own it, so you can stay focused on the vision, expertise, and relationships only you can bring. Can AI replace a virtual assistant? Not entirely. While AI can handle many thinking and drafting tasks, it cannot replace the judgment, communication, accountability, and implementation that a skilled virtual assistant provides. AI can hallucinate, miss brand nuances, and produce output that still needs checking and management. Someone still needs to step in between you and the AI to make sure it's working correctly, staying on brand, and actually producing results. That someone is your VA. I'm Diane Rolston: wife, mom, connector, athlete, nature lover, cheerleader, and the coach for high-achieving women who want to be successful AND satisfied. I work with everyday successful women who have spent their entire lives creating an identity based on their achievements and responsibilities, and are ready to put themselves and their desires first. Through my 10-area life assessment, values work, and life design process, I help women stop measuring their lives by success alone and start measuring by satisfaction, so they can take a stand for the AND. Learn more at dianerolston.com.
Hiring a Virtual Assistant can be one of the best decisions you make for your business and also one of the most important. But simply hiring a person doesn't automatically make your life easier.  I've seen what makes VA relationships work, and what makes them really frustrating and causes people to give up. So before you go online and hire the first person who looks good, or choose someone at the lowest rate, here are seven things I wish I'd known before hiring a virtual assistant. 1. The Cheapest VA May Cost You More Money I talk to people, and I hear them say, "I can just hire a VA for $2 an hour." First of all, please don't hire a VA at $2 an hour. For their quality of life, ability to work and take care of their family, $2 an hour isn't something to brag about. Please pay them more. That's my stance on that. Now, hourly rate isn't the whole equation. Consider:
Because if you're saving a few dollars but constantly fixing their work, or they're not catching on because they're very new and inexperienced, you're not actually saving money. While you can still hire someone green, you have to be ready to delegate, support, train, and have that back-and-forth. Also think about these potential issues:
Give them a really good living wage. It pays off in the long run. 2. Stop Looking for a Unicorn You won't find someone who is amazing at every single thing you need. Think about a company. They're not going to have one person do admin, graphic design, video editing, handle tech issues, copywriting, social media, sales, bookkeeping, and on and on. Why do we feel like a virtual assistant can do that? Hire based on the work you need done now, not an impossible wish list. Think about what you actually need most. Lead with that. Then if they have other skills, great. You want to prioritize the skills you definitely can't train them on. For example, if you have a new CRM and you don't know it yourself, you probably want someone who already has expertise in that so they can just take it over. Same with SEO or website building; if you don't have the strategy or know-how, prioritize those aspects. At VA Made Easy, we hire general VAs who can do many things: social media content creation, scheduling and management, video and audio editing, CRM management, blog publishing, and book publishing etc. Some of these are quite specialized, but it's because we provide the training, the SOPs, and the ongoing development. We hire general VAs, but we have things in place in the hiring process, the testing, and the ongoing training. Be willing to let them grow with you. 3. Fit Matters as Much as Skill Someone can look really good on paper and still not be the right fit for you. What I mean by fit: What are they like? Their communication style, personality, initiative, and working hours. How do they receive feedback? How do you feel about the work they deliver? You don't need someone who is exactly like you. But feeling comfortable with them, being able to talk with them, and knowing they're working in the hours you want really makes it an opportunity for long-term benefit. That is why, at VA Made Easy, we look at what the client needs and what the VA offers, then match them. Fit comes out in the hiring process, through seeing them, talking to them, and testing their skills. 4. Your VA Cannot Read Your Mind I can't express that enough. Your VA cannot read your mind. You have to be super clear:
 Saying "Take care of my social media, make posts and post them" is not delegation. They are now going to try to figure out what you specifically want. Your definition of "post on social media" could be three times a week. Theirs could be three times a day. Or vice versa. That's why I do a lot of one-on-one onboarding with my clients. I share my three simple steps to delegate so that your VA can actually make the SOPs for you. When they have a very clear process, they can get standardized results, and that's just going to be way better for you. 5. Don't Judge Delegation by the First Time They Do Something Sometimes teaching someone takes longer than doing it yourself. You might think, "I could have just done this myself; it'd be so much faster." That's completely normal. But don't compare your 100th time doing something to their first time doing it. It might take you 5 minutes to do a task, but 15 to 20 minutes to teach them. But instead of saving 5 minutes once by doing it yourself, you save 5 minutes every time you delegate it to someone else. Over time, that adds up to a lot less time and headache for you, and you can put that extra time toward cash-flow activities: following up with leads, creating more products or services, working with clients, or maybe just taking some time off. Think about the 10th time, the 50th time, the 100th time they do it and the ability to take all of these tasks off your plate along with the mental load they carry. This is also why I hire VAs who already have experience. They've already worked with clients, international clients, and multiple clients at the same time. We have a standardized way of delegating tasks. Also, clients have access to my IP. So maybe you haven't given this task before, but the VA has already done this task for four or five other clients because they're following my intellectual property, my process, my SOPs. If they are doing that similar task for similar clients to you, then they're already going to be faster at doing it. 6. Hiring Your VA is Only the Beginning Once you hire them, you have to ask:
I don't say this to scare you. I say this because a lot of times people think hiring is the hardest part, then they think, "Okay, now I have a VA, and all is good, and they're just going to know what to do." No. They still need your guidance. But here's the thing: when you onboard them once and set expectations once, clearly, the rest flows from there. Accountability is based on those expectations and due dates. Check-ins are part of building the relationship. Problems come up less often when you give clear instructions and proper feedback. Then their performance will be better. This is where VA Made Easy can really help. I do the hiring for you. I've done rounds and rounds of hiring. We get 300 applicants every time we post because of how we post, and they basically self-select themselves out through many overt and covert tests. We end up maybe hiring 2-3 VAs for every 300 who apply. Good news! You don't have to be good at hiring. You just let us do that. Business owners often tell me, "I don't want another person to manage." But when things are set up well in the beginning, you're not necessarily managing them. They are taking the work off your plate. At VA Made Easy, I onboard you, help you onboard them, and I share a lot of my SOPs. With monthly trainings for you and for your VAs, that ongoing management doesn't have to take much at all. 7. You Shouldn't Have to Do All the Hiring Work Either Hiring online, hiring in another country, and hiring specifically Filipino VAs, there is a very special way of doing it, a special set of skills required. When I first started looking for my own VAs, before I even started VA Made Easy, I hired someone to teach me how to do it. Then over almost six years, I’ve refined, added to, and expanded my hiring process to really lock it in. Ask yourself: Do you really want to write the job posting, go through applications, interview candidates, check their skills, test them, figure out their pay, onboard them, pay them every week, do performance reviews, provide ongoing training, give them more ideas of what they can do, and have a retention strategy? There's a lot there. I can do all of that for you because your time has so much value. The Question to Ask Yourself Right Now The question I'd love for you to ask right now is not "How much does a VA cost?" What I want you to ask is: "What will it cost me to continue doing all of this myself? And what support will actually make my life easier?"  The coolest thing: Can I delegate getting someone to delegate to? You totally can. We currently have some availability at VA Made Easy, a few virtual assistants with spots open, so we can very easily and quickly bring you on board and match you with someone who would be a really good fit. If you've been thinking about hiring a VA, thinking about delegating, or even thinking about an employee, this is a great time to talk to us. Tell me what you need. I'll help you figure out what the right support is. I've had over 14 years of experience delegating to assistants, and we don't disappear once you're matched. We actually help you work really well with your virtual assistant and maximize their time to increase your ROI. Want some resources? Great! Grab my free gift: the Top 10 Questions to Ask a Virtual Assistant Company When You Want to Hire a VA. I've included my own answers in there too. Or if you’re serious about getting a VA, book a 30-minute chat to talk through what a VA could do for you; book your call here. You don't need to come to that call with your delegation list or your SOPs created. I have exercises and lists to give you, and based on my business strategy coaching, I'll learn your goals and show you how a VA can help you get there. Until next time, stay dynamic! Diane Frequently Asked Questions What should you know before hiring a virtual assistant? There are seven key things every business owner should know before hiring a virtual assistant: the cheapest VA may actually cost you more in the long run; you won't find a unicorn who does everything perfectly; fit matters as much as skill; your VA cannot read your mind, clear instructions are essential; don't judge delegation by the first time they do something; hiring is only the beginning, onboarding and expectations matter just as much; and you don't have to do all the hiring work yourself. Getting these things right from the start is what separates a VA relationship that transforms your business from one that ends in frustration. Why is the cheapest virtual assistant not always the best choice? Hourly rate is only part of the equation. A cheaper VA may require more of your time to manage, produce lower-quality work, need more direction, or be less reliable. If you're constantly fixing their work or re-explaining tasks, you're spending more time than you saved. Turnover also has a hidden cost. If a VA leaves because they're underpaid and takes a better offer, you then have to rehire, retrain, and re-transfer all of your mental knowledge and processes. Paying a fair, living wage tends to improve retention, work quality, and long-term working relationships. How do you delegate effectively to a virtual assistant? Effective delegation requires clarity on four things: the instructions (show them on video or create an SOP), the outcome (what does "done" look like to you specifically), the deadline (when does it need to be finished), and where things live (which platform, folder, or project management board). Avoid vague instructions like "take care of my social media"; what that means to you and what it means to them could be completely different. The more specific and visual you can be, especially with examples of work you love, the better and faster your VA will be able to deliver exactly what you need. I'm Diane Rolston, wife, mom, connector, athlete, nature lover, cheerleader, and the coach for high-achieving women who want to be successful AND satisfied. I work with everyday successful women who have spent their entire lives creating an identity based on their achievements and responsibilities, and are ready to put themselves and their desires first. Through my 10-area life assessment, values work, and life design process, I help women stop measuring their lives by success alone and start measuring by satisfaction, so they can take a stand for the AND. Learn more at dianerolston.com.
Have you been saying "I need help, but I'm just not ready to have a Virtual Assistant yet" or "I need to get more organized first"? What if the fact that you can't get things ready or done is actually one of the biggest signs that you are ready? In this blog, I'm sharing seven signs it might be time to stop waiting and get support. So often I hear business owners say:
 Then we talk about moving over to a virtual assistant… part-time, 10 hours a week. That's doable for a business owner at any level, really. But then they say things like:
But really, these are the things holding your business growth back. Why Business Owners Wait Too Long Capable business owners like you get really good at figuring things out themselves. You can do it. You're capable. You've proven that. But "I can do it" and "I should be doing it" are two very different things. We often wait until it's too late. We're overwhelmed. Balls are dropping. Opportunities are being missed. We work evenings, nights, weekends, and holidays. You don't want to wait until you're drowning to get support. I've been in this place far too many times. It wasn't until someone asked my daughter when she was little, "Oh, do you want to be a business owner just like your mom?" Her answer was very quick: "No." We were surprised. They said, "Well, why?" She said, "Because my mom works too much." You might not have a little daughter saying this about you. But you might be experiencing it with other loved ones or even saying it to yourself: “I'm working too much." The 7 Signs You're Ready for a Virtual Assistant Sign 1: You Keep Saying "I Don't Have Enough Time" Your problem may not be time management anymore. A lot of people think, "I just need to block time better." But it gets to a point where you've optimized every second of your day, and there simply isn't enough time because there's too much on your plate. Sign 2: Revenue-Generating Activities Keep Getting Pushed Aside Things like:
Or you're so busy maintaining the business that you can't grow it. I remember one of my clients telling me she wanted a vendor booth at an event. I said, "Great. If you're doing this two-day vendor booth and we've optimized how to get leads, when will you be following up with your leads?" She said, "I don’t know when I can. Since I've been prepping for this vendor show, I'll need to take a bunch of days to catch up on what I missed the previous week."  There was no time in the schedule for follow-up. I said, "If you don't have time to follow up on all the leads you got from the show, then let's not even bother going. Because otherwise you're spending so much money on the booth, the parking, the food, all the business expenses, and you're not getting a good ROI (return on investment)." But if you had a virtual assistant taking things off your plate or automating some of those follow-ups, you could start booking the sales calls to close more clients. Sign 3: Important Things Aren't Getting Done Maybe you have projects started but not finished. Content not going out. Follow-ups missed. Ideas just sitting in your notebook. That is not the greatest place for them to be. Sign 4: You're Doing Work That Doesn't Require You Things like scheduling, formatting, uploading, research, data entry, email setup, graphic design, repetitive admin. In a big company, there is no way you would be taking on these roles, so why are you doing it in your own company? I get it, maybe you've used AI or automated some of these things. Great. But who sets up all the automations? Who makes sure they're working properly? Who's connecting the different apps? Who's managing your AI? If it’s you, that’s too much on your plate. Now you've set all these things up, and you're the one managing them all. That's again where a virtual assistant can step in. Sign 5: Your Business Depends Too Much on You Are you the cog in the wheel that stops everything from moving? When you stop, everything stops. Vacation doesn't really mean vacation because you don't get to stop working. You're still checking in, still doing things. When I'm on vacation, I'm still responsive to my VAs. But I don't have to do the follow-through. If a fire comes up, I can pass it off to them without using not only my time but also my mental energy and mental space. Sign 6: You Know What You Want to Delegate, But Haven't Had Time to Hire I hear this all the time. One of my clients told me she needs a VA, but she just has no time to hire one. This became very clear when a friend asked her to dinner. The date she gave her friend was two months from then. That was dinner. Not even a workday lunch. Hiring help actually becomes another task you don't have time for. It involves so much: searching, interviewing, checking references, a trial period, onboarding, managing, performance reviews. But here's the thing: you don't have to do all of that yourself. You can even delegate that piece. That's literally why we created VA Made Easy. We hire for you. Don't let that obstacle hold you back.  Sign 7: You've Been Thinking "I Should Probably Get Some Help" If you've been saying that for six months, that's information. If you've been saying it for even weeks, the time is now. How much longer will you wait? If you've ever said:
Any of these comments show that the time is now and the frustration is there. "But I'm Not Organized Enough Yet" This is probably the number one obstacle I hear from business owners. What I've learned is that you don't need everything perfectly documented or ready. I asked one of my clients who hired a virtual assistant early in her business what she would say to someone thinking about getting a VA. She said: "Get one before you're ready. Get one before you really need them, because they will help you get your business where it needs to be." You don't need 50 SOPs. You don't need a full-time workload. You don't even have to know exactly what the VA should do. You just need a starting point. What's the one thing I could pass off first? Let them do that. What's the next thing? Let them do that. Over time, the systems improve as you work together. Here's the cool thing: your VA can actually make your systems for you. Your SOPs. Your processes. You don't have to have it all figured out first. A Quick Challenge: The Delegation Audit Here's something I have all of my clients do at the beginning. Write down everything you did in your business in your last work week. If it wasn't a typical week, choose one that is. Then:
You'd be surprised. There are so many things that someone else could have done; whether they have the expertise or not, you can pass those off very quickly. How many circles are on your page? Even one is an amazing place to start. I also love asking people to create their wish list:
That's always a fun place to start. What Can a Virtual Assistant Actually Do? A lot of people think VAs just do scheduling and email management. No. The general VAs we hire at VA Made Easy do everything from:
The list goes on and on. Ready to Get Started? We currently have a limited number of virtual assistant openings at 10-40 hours a week. If getting support has been on your mind or today has pushed you to say "I'm going to do it", don't wait until everything is perfectly organized. Let me help you do it. I'll share my intellectual property: my training videos, checklists, and SOPs. Even if you're not a speaker or a coach, trust me, a lot of business tasks transfer across industries. You don't have to figure it out on your own. You don't even have to hire them yourself. Just tell me about your business, where you're stuck, and what help you think you may need, and we'll go from there. I do one-on-one onboarding to help you set goals and decide which tasks to pass off first. I also have a list of 229 tasks I can share to show you what's possible. If you're interested but not quite ready to talk yet, grab my VA Prep Toolkit. It'll help you start figuring out what you need and how to prepare. Reach out: [email protected]. Just let me know a little bit about you, and we'll set up a time to talk. Until next time, stay dynamic! Diane Frequently Asked Questions What are the signs you need a virtual assistant? There are seven key signs: you constantly feel like you don't have enough time; revenue-generating activities like sales calls and follow-ups keep getting pushed aside; important things aren't getting done; you're doing work that doesn't require your specific expertise; your business stops when you stop; you know you want to delegate but haven't had time to hire; and you've been telling yourself "I should probably get some help" for weeks or months. If any of these sound familiar, you're likely ready. Do you need SOPs before hiring a virtual assistant? No. One of the biggest myths about hiring a virtual assistant is that you need to have everything perfectly documented first. You don't need SOPs, a full-time workload, or even a clear list of tasks. You just need a starting point: one thing you can pass off first. In fact, a good virtual assistant can actually help you create your SOPs and systems as you work together. What tasks can a virtual assistant do for a small business? A virtual assistant can handle a wide range of tasks, including social media content creation, management and scheduling, podcast and blog publishing, research, PowerPoint presentations, website updates, landing page creation, email and CRM campaigns, audio and video editing, scheduling, data entry, graphic design, and repetitive admin tasks. The key question is: what tasks on your plate don't specifically require your expertise, your relationships, or your voice? How many hours a week do you need to hire a virtual assistant? You can start with as few as 10 hours a week. You don't need a full-time workload or a full-time employee. Starting small allows you to identify the highest-priority tasks to delegate first, build systems together over time, and expand the role as your business grows and your confidence in delegation increases. I'm Diane Rolston — wife, mom, connector, athlete, nature lover, cheerleader, and the coach for high-achieving women who want to be successful AND satisfied. I work with everyday successful women who have spent their entire lives creating an identity based on their achieving and responsibilities, and are ready to put themselves and their desires first. Through my 10-area life assessment, values work, and life design process, I help women stop measuring their lives by success alone and start measuring by satisfaction — so they can take a stand for the AND. Learn more at DianeRolston.com.
If you've ever wondered "Why am I not reaching my goals?" or "Why does it take so long?” in this blog, I'm covering exactly that. Not with tough love, but with real insight from the women who have joined my She's Goaled Coaching Mastermind over the years. Because there's so much to learn from what they said at the start and where they ended up.  The Goals Were Different. The Needs Were the Same. When I look back at the goals that women brought into She's Goaled over the many years and many different groups, the goals were all different:
Different goals. Vast and varied. But something really stood out to me. What the women needed to reach those goals was surprisingly similar. These women didn't lack ambition. They didn't lack ideas. They had plenty they wanted to accomplish, probably just like you. Real women have real goals. But when I looked at their application and discovery forms before we got started, here's what they said they actually needed:
They already had their goals. That's the beauty of this program. I'm not going to make it worse by having you learn a lot or bring on new goals. You already have things you want to accomplish, goals you want to reach, projects you want to complete, milestones you want to hit. What they really needed and maybe what you need too is the support around those goals.  The Bigger Pattern While the specific goals changed from woman to woman, the same needs kept coming up underneath them as we went through the program. Almost all of them needed: Focus. Clarity. Accountability. Encouragement. Perspective. Follow-through. These are the things I have needed in many areas of my own life too. That's why I have coaches, trainers, advisors, a mastermind or someone else to keep me on track. Because it's so easy, especially when you have kids or aging parents or other things pulling you in, to let go of the things you really want. There are so many fires and so many things pulling for your time, resources, and energy. This Is Different from Needing Another Course You want to learn about AI, so you take an AI training course. You want to be a better boss, so you read a leadership book. But She's Goaled is different: while you have goals and may need to learn certain things, you don't want to be bombarded with another course full of information and homework. This just naturally flows along with your life. Because you’re probably like most accomplished women, you already know a lot. The issue isn't "I have no idea what to do." You probably do know what to do. You're just not doing it. More often, it's: "I know what I want, but I'm not consistently moving it forward." Let that land for a second. What are you not moving forward because other things are getting in the way? Maybe your confidence is stopping you. Maybe you're getting in your own way.  One woman in She's Goaled wrote that it was easy to look at someone else from the outside and help them, but not as easy when she had to do it for herself. You can be incredibly smart and capable. You can be the woman everyone comes to for advice. You can see solutions for everyone around you, and still struggle to see your own situation clearly. Because you can be brilliant at helping everyone else and still need people who can see in you what you can't see for yourself. Why Your Goals Keep Getting Buried She's Goaled exists not because women like you don't know how to set goals. You have lots of goals. You probably have too many. But most of the time, those goals get buried underneath everything else. Your business, your clients, your family, other people's needs, unexpected problems. What happens if your dishwasher breaks? You have to jump into action, get someone to fix it, or buy a new one, and wash everything by hand in the meantime. And before long, the things that matter most to you are at the bottom of your list. What changes when you have that support?
How many times when you tell someone else your problem- a friend, a coworker, someone in a networking group- do they come right back with their problem? There's not that dedicated, specific time. You go into supporting, problem-solving, and encouraging them when you need it yourself. In She's Goaled, you don't have to figure out every decision by yourself. You don't have to stay up late wondering, "Is this the right next step?" or go down the rabbit hole of the internet looking at what everyone else is doing, or buy another course to figure something out. You have women in the group who understand your ambition and what it's like to have a full life while you're trying to reach your goals. When life gets busy, your goals don't just disappear. Goals like These Women The Woman Who Wanted More Clients She was struggling to create a clear, consistent strategy. In the first couple months, she had increased her clients and her revenue. But more than that, her confidence grew. She was able to take what she learned and apply it to her next launch, her next product sale. The Woman with Lingering Projects She had projects hanging around. Some at home, some in her business that she just couldn't seem to finish. Once she got a step-by-step plan in place, she said: "Oh my, why did I wait so long?" She started checking things off and dropping the weight of "This is still on my plate." The Woman Who Bought an RV She was putting off the next stage of her life. She wanted to downsize and felt that urge for more adventure but wasn't sure what that looked like. With the coaching, the accountability, and the group support, she ended up getting rid of her stuff, selling her house, buying an RV, and starting to travel while running her business, all within a couple of months. Her confidence and momentum were thrilling for the whole group. I often say She's Goaled is like a speed course for your goals because that's what happens. You get going, and you just fly. The Goals Don't Have to Be the Same That's what I love about She's Goaled. Yes, a lot of women come in wanting to build their business, get more clients, make more sales. But we don't limit it to just business. One woman might be growing her business as her first priority. Another might be launching something new, like me with my one-woman show Chasing, or someone launching a book. Another might be creating more time and financial freedom. Another might be finishing something she's talked about for years, or building her health. The goal doesn't have to be the same. But it does share that willingness to take what you want seriously. This group is an incubator to make that happen. The Question Worth Asking Maybe you have goals right now that you are not achieving, not reaching. And with what I'm sharing, you're thinking: these are the things I actually need. These are the things that are going to help me move forward. Ask yourself: What would it look like six months from now when I’m in She’s Goaled? The hard truth is six months are going to pass either way. You have to think about the thing you've been saying you want… maybe for months, years, or even your whole life. You don't necessarily need another idea. You need the right support around the ideas, goals, projects, launches, and dreams you already have. Fast forward and imagine looking back from six months in the future, realizing: I really did it. I made the decision. I finished the project. I grew the thing. I stopped putting myself at the bottom of the list. I didn't have to do it alone, and I'm glad I didn't, because it was so much more fun and produced much better results. If nothing changes about the way you're currently approaching your goals, where will you be six months from now? The same? More frustrated? Will you have burnt through the confidence you had? Are you happy with the answer to where you'll be six months from now if nothing changes? If not… or if you think "Yeah, I'll be okay, but could it be bigger? Could it be better?" — then I'd love to have you in She's Goaled. Applications are closed September 4th at 11:59 PM Pacific. If you know you want more clarity, coaching, accountability, and women in your corner, take a look at the details and apply. Your goals may look completely different from every other woman in the room. Great. You're going to learn a ton from them. The key thing is: you don't have to reach them alone. Six months are going to pass either way. The question is… what do you want to be different when they do? Who do you want at the finish line when it happens? Until next time, stay dynamic! Listen to the full Dynamic Women podcast episode here. Or watch the full YouTube Video here.
If you haven't watched or listened to last week's episode or blog on whether you're setting goals you actually want and permission to let go of the ones you don't, I suggest you do that first. Because today, we're taking that a step further and asking: If we had to think about just ending the year right now, what would you feel guilty for not finishing? Is what you said in January still what you want by the end of the year?  Why January Goals Don't Always Survive the Year January is a great time to set goals. But January is also when we have the least amount of information about how the year is actually going to go. At this time of year, we have more info. We're moving to the end of summer, coming into September, past the halfway point of the year. So far, we know:
This is almost like a mid-year reality check. Rather than having a mid-year crisis, we are going to recalibrate and use this time to do that. My own priorities have evolved during 2026. I had good intentions and set certain goals. But for example, I didn't realize how much my one-woman show, Chasing, would become a very big creative focus, which is fantastic, but it just needs more of my time, energy, and support from professionals in theatre. Virtual Assistant Made Easy also needs a slightly different direction than I planned to scale. Great things I'm learning, wonderful things we're putting in place, but again, that was a change. My ideas around community have been evolving too, with almost all invite-only, more curated events for women making six-plus figures with their own established businesses. My energy, my health, and my family life have also changed. Little plug for hormones, yay. Upping my estrogen has me feeling so, so much better. Some goals may still matter to you. But other goals are no longer a fit, and new desires have come up that we couldn't have predicted in January. That's why recalibrating in September is so helpful. Why Changing Direction Isn't Failure What I see in women is that we often hold ourselves to goals that were created by an earlier version of ourselves. Now, at this part of the year, it's not how we want to end the year. We'll feel guilty if we change direction. We'll feel guilty if we let go of something we committed to. We often feel like even just updating a goal is failing. But when you have new information, you make a different choice. That isn't failure. That's changing direction. That's making a smart move. It's also awareness, leadership, and responding honestly to the season you're in. It's like at the beginning of a holiday when you're touring around Europe or wherever you are. You're like, "I want to see this. I want to do this. I want to do that." Then you get to a point and say, "We don't have time for everything. So what could we actually fit in?" Someone says, "I really want to see this place or eat at this restaurant." You start to narrow it down to the most important pieces of your vacation. The same thing applies to our year. Let's put together the most important pieces. The Client Who Thought Her Year Was a Failure One of my clients came into coaching with so many unfinished goals. She thought, "This year sucked because I have so many goals I haven't achieved." She felt horrible and so behind, like she was procrastinating, or lazy, or something was wrong with her. In coaching, she started to realize:
You can be ambitious, but let's not list 20 goals. Let's pick our top five, ideally three, because there are a lot of things that will just come up that you'll do anyway.  When I asked her, "How do you want to feel by the end of the year? Where would you not have any regrets? What needs to be accomplished?" she got so much relief. It helped her choose fewer and more meaningful priorities. With that clarity, she could focus and use her energy where it really needed to go. Her confidence also increased because she was moving forward and making real progress. Why Doing This Alone Is Hard When you're looking at your own goals, everything can feel equally important. What do I choose? What do I keep? What do I release? What do I prioritize or even add in? You can make choices based on urgency: "I only have this amount of time, so I'll choose the ones that are faster" rather than choosing based on impact, importance, and how you want to feel at the end of the year. The worst thing is to look back and say, "I didn't achieve what I wanted. I'm not happy with how the year ended." Then you carry over all those unfinished goals into the next year, holding on to them like a pair of jeans from high school, "It'd be great if I could fit into these again." Probably not. You may also keep something on your list because you've already invested time in it, already started going down that road. But if you keep going down a road you don't want to be on, you're wasting more time, energy, and resources. At the end of the year, you're going to be like, "That was stupid." What Are Dynamic Goals? Outside coaching and mastermind support help you see what will make the greatest difference now. Or even better: how can one goal help you satisfy five? I call that Dynamic Goals. When I can do one thing and get an ROI of five times, ten times or even just two times, that's so much better. I can cross more off my list and achieve more in the same amount of time. Dynamic goals are about doing less to get more, choosing the goals that create the biggest ripple effect across your life and business. How She's Goaled Helps You Finish the Year Strong This is why I'd love for you to check out She's Goaled, my Group Coaching Mastermind Program. Doors are open until September 4th at 11:59 PM PST. It's first come, first served; once the seats are filled, they're filled.  Inside She's Goaled, you get the chance to pause and make intentional decisions so you can be confident about what's coming next. You won't have to carry a goal forward that's old and doesn't fit. Instead, you'll:
This isn't about squeezing another year's worth of goals into the last four months. This isn't a rescue mission because you're struggling and drowning. It's just an opportunity to make an honest decision: What matters now? What would I be so disappointed if I didn't finish by the end of the year? What jazzes me up? Because you don't need January to begin again. You won't have to worry about delaying your progress. You really just need clarity about what you genuinely want next. Apply for She's Goaled. Apply as soon as possible. As I Wrap Up You don't need another year to start over. You just need an honest answer to: What do I want next? And how do I want to feel at the end of the year? That's it. Not another long list of goals. Not another round of discipline and willpower. Just honesty, clarity, and the right support to make it happen. Until next time, stay dynamic! Diane Frequently Asked Questions Is it okay to change your goals mid-year? Absolutely. When you have new information about your energy, your business, your life, what's working and what isn't, making a different choice isn't failure. It's awareness, leadership, and responding honestly to the season you're in. Holding yourself to goals created by an earlier version of yourself, when you now have better information, is what actually holds you back. How do you reset your goals in September? Start by asking: How do I want to feel at the end of the year, and what would I regret not finishing? Then look at your current goals and sort them into three categories: goals that still matter, goals that have quietly expired, and goals that were never really yours to begin with. From what remains, narrow down to your top three to five priorities and build a realistic plan around those, not around urgency, but around impact and how you want to feel. What are dynamic goals? Dynamic goals create a ripple effect by doing one thing that satisfies multiple outcomes at once. Rather than working through a long list of separate goals, a dynamic goal gives you an ROI of two, five, or ten times over, allowing you to achieve more in the same amount of time with less scattered energy. How do you decide which goals to keep and which to let go? Ask yourself three questions: Do I still genuinely want this? Does this still fit who I am and what I have going on right now? And how would I feel at the end of the year if I didn't achieve it? Goals that still matter will have clear answers. Goals that have quietly expired will feel heavy, forced, or like they belong to an earlier version of you or to someone else entirely. I'm Diane Rolston, wife, mom, connector, athlete, nature lover, cheerleader, and the coach for high-achieving women who want to be successful AND satisfied. I work with everyday successful women who have spent their entire lives creating an identity based on their achieving and responsibilities, and are ready to put themselves and their desires first. Through my 10-area life assessment, values work, and life design process, I help women stop measuring their lives by success alone and start measuring by satisfaction, so they can take a stand for the AND. Learn more at dianerolston.com.
Before you work any harder towards your goals this year, I have one question worth asking: Are you setting goals that you actually want?  That's what I'm covering, so you know whether you're chasing the right thing. This is important at this time of year, as we're finishing up summer and coming into the fall. It's important any time of the year. But it's especially important now, before you do that final push, to ask: Are you chasing things you think you should want? The Problem with How Ambitious Women Set Goals Ambitious women are really good at setting goals or long lists of to-dos anyway. But not every goal comes from a genuine desire.
Many times we pick a goal because it’s what you’d always said you wanted. Then we just stick with it, even though it doesn't feel like the goal that we actually want anymore. My Own Story: The Certification I Didn't Actually Want Years back, I was doing training as part of my work, and I thought, "Wow, I want a certification in this." There's something called a Certified Training Professional (CTP), and you can take courses and get certified. But I thought, I've been doing this for so long; I can probably just challenge the exam and send in an example of my training and workshops. To challenge the exam, I thought I should probably read every book they suggest in case there's some specific philosophy, theory, procedure, or formula in their exact wording I should know. So I bought all the books and made a reading plan, but I just wasn't doing it. I wasn't excited about it. I was thinking, How am I going to get through this? Thankfully, I brought this topic to my coach. I said, "I'm just not moving forward. I need some motivation on this." She brought me back to: What makes this important to you? What still makes you want to do it? I thought, "Well, because I said I would do it." She said, "But do you still want to do it?" I was like, "No." She said, "But do you want the outcome?" I thought about it. Not really. BUT I'm the kind of person who finishes what I start. I paid to do it. I bought all the books. I said I would do it. It's the next logical thing. But after some more coaching, I realized: I don't want to do this. So why am I still doing this? Part of me thought letting go of this original goal was failure. But through coaching, I realized it's not failure. It's just me choosing what I want now. Letting that go creates room for something that feels more aligned. Have you ever bought some clothing, a piece of furniture, or even a meal and thought, "I'm so excited. This is so amazing!" and then later you're like, "Oh, this doesn't fit right. This actually isn't my style anymore. I wish I could have had this other thing instead."? It's the same with goals. What Are "Should Goals" and Why Do They Feel So Heavy? We need to ditch the "should goals." Here's what they look like:
 These goals may sound impressive. They could even be smaller things. But they can often feel heavy because of that word should. That is someone else's expectations on us. That feeling of: if I'm not doing this, I'm wrong in some way. Women can assume they're procrastinating when they may actually be resisting a goal that doesn't belong to them. That's why we need to check in with the goal. You might not be stuck. It might be that it's not the right goal for you anymore. Why It's Hard to Hear Your Own Voice In coaching, we get to hear our inner voice. It's hard to hear your own voice when you're alone inside the business, inside your life; you're just too close to the decisions. While you may be feeling something, you're hearing it but not listening to it. This is actually something I bring up in my one-woman show, Chasing, where there's a character called the Spark. The main character has lost her spark. And the Spark says, "Yeah, she stopped listening to me years ago." Maybe there's an inner voice that you've just stopped listening to. Thankfully, with my coach at the time, was able to pull out what I really wanted (not the certification) and let it go. Even though I spent money, made a commitment, and had all the books, I was allowed to let it go. Coaching gives that space to separate what you genuinely want from what you've maybe been told, or what you previously wanted. We can change our minds. The Client Who Wanted a Promotion, But Actually Wanted Something Else I had a very ambitious client who came to me thinking she needed help achieving a specific goal. She wanted a promotion. But underneath that was: “I want to be more balanced and happy.” Was the promotion really the solution?  After talking it through, doing the wheel of life, and really seeing what an ideal life looked like, she realized the promotion wasn't really what she wanted. If she wanted more balance and happiness, it actually wasn't getting the promotion, working harder, and making more money. Her boss had said, "Yeah, this is going to happen in the future." People around her were supporting her: her husband, her friends, everybody. She said to me, "Diane, is it wrong that I just want to be at home and make crafts with my kids and grilled cheese sandwiches?" I said, "No. If that makes you happy, then that's great. That's what we'll work towards." She said, "But it's not a BHAG: a big, hairy, audacious goal." I said, "So is it what you want?" She said, "Yeah." And once she was able to see that, she could choose a direction that just felt way more aligned. She became more confident, happier, and she moved forward naturally. It created that balance she was craving, all because she let go of someone else's version of success and chose her own. Why This Matters Right Now Fall often feels like a fresh start. For us here in North America, school starts in September, and business starts to pick up. We get back into our routines. You start thinking, "Okay, get back on that goal." But it gives you that chance to pause and ask: Is what I said I wanted still what I want to accomplish? You get to have that option. It's worth asking whether the goal still fits what you want, and still fits your life because carrying the wrong goals into a busy season just creates more pressure. You don't want more pressure. She's Goaled: The Space to Get Clear on What You Actually Want This is exactly the kind of focus we have inside She's Goaled, my Group Coaching Mastermind Program. (Doors close September 4th at 11:59 PM Pacific.) I want to be clear: I'm not telling you to drop all your goals. Sometimes the goal doesn't need to be dropped. Sometimes it's about achieving it differently. For example, I didn't write my book by typing at a computer or writing in a pad. I actually wrote a program and had that made into a book. That's a different way of looking at getting to a goal. Or like my client wanting balance and happiness, and it wasn't the promotion that would get her there. It was being a stay-at-home mom. Sometimes it's making the goal even bigger than it was before. That's pretty exciting, too. Women arrive thinking they need help achieving one specific goal. Sometimes the first breakthrough is actually realizing that the goal needs to be rewritten. Inside She's Goaled, you get:
That clarity can save months of effort. Imagine if I had gotten coaching around that trainer certification earlier; I probably wouldn't have invested all that time, money, and energy into those books ad the process in the first place. Before you create another plan, before you push yourself harder, make sure the goal is actually yours. Make sure it's what your current self still wants. Because you don't need more discipline, more accountability, or more motivation for a destination you really don't want. You just need honesty, perspective, and support to choose what fits you now. Applications for She's Goaled are open. A Final Reminder A goal you don't actually want will fight you every step of the way. There will be friction, and no amount of discipline can fix that. Before you push harder this fall, ask yourself honestly: Is this goal actually mine? Does it still fit who I am and what I want right now? If the answer is yes, run at it with everything you have. If the answer is no, give yourself permission to let it go, rewrite it, or find the version that actually fits. You can't build the life you want by chasing goals that belong to someone else. Until next time, stay dynamic! Diane Frequently Asked Questions What is a "should goal" and why is it a problem? A "should goal" is a goal driven by external expectations, comparison, or social pressure rather than genuine personal desire. Examples include "I should be making more money," "I should launch that offer," or "I should want what other successful women seem to want." Should goals feel heavy because they carry someone else's expectations, not your own. They often create resistance, procrastination, and a persistent feeling that something is off, even when you're making progress. How do you know if a goal is actually right for you? Ask yourself: Do I genuinely want this, or do I want it because I said I would, because I've already invested in it, or because it seems like the next logical step? If the goal feels heavy, if you keep procrastinating on it despite having the skills and resources, or if you feel resistance rather than excitement, it may be worth examining whether the goal truly belongs to you in this season of life. Why do ambitious women set goals they don't actually want? Ambitious women are skilled at goal setting, but not every goal comes from genuine desire. Goals can come from expectations of others, comparison to peers, wanting to prove themselves, or simply following what seems like the logical next step. Over time, these externally-driven goals can feel misaligned, but the investment already made (time, money, commitment) makes them hard to let go of. What should you do when a goal no longer feels right Letting go of a goal that no longer fits isn't failure. It's choosing what you want now. Sometimes a goal needs to be dropped entirely, sometimes it needs to be rewritten or achieved in a different way, and sometimes it needs to be made even bigger. The key is getting honest, outside perspective to separate what you genuinely want from what you've been told to want or what you previously wanted. I'm Diane Rolston, award-winning life and business coach, professional speaker, podcast host, and founder of Dynamic Women Global Club. I help ambitious women get clear on what they actually want and build a plan to make it happen. Learn more at dianerolston.com.
Have you ever felt like you're getting things done, reaching your goals, and other people even look at you and think, "Wow, she's doing so amazingly well," and yet you still feel like you're behind? That's exactly what I'm sharing...  I see this pattern constantly in the high-achieving women I coach: women who are successful on paper but don't always feel successful. They reach one goal and then almost immediately start focusing on the next one. There's very little time in between to enjoy what they've created before they move the finish line again. And I've lived this myself. When Achievement Doesn't Feel Like Enough I had a very meaningful milestone when we won a podcast award and were ranked in the top 50 podcasters: number 17 out of 50 that year. Rather than saying, "Wow, this is amazing," I was already thinking: How do I get closer to number one? How do I increase my downloads? How do I increase my subscribers and my listen rates? I didn't even let that accomplishment land. That's what I see in so many women. Friends of mine who are successful, clients of mine who are successful, women in my CAPS community (Canadian Association of Professional Speakers), so many different places. A lot of times we're either looking at all the things we did wrong, or we're jumping ahead to all the things we want to accomplish next, because we’re ambitious, or the achievement didn't satisfy the itch, or for some reason or another, we think we need to do more. Many of these women come into coaching or into my circles already accomplishing a lot. They don't need someone to push them harder. They really just need a place to step back and see what they've already built, to get perspective outside the noise. Either the noise in their head of "do more, do better, do the next thing," or the noise of the business and the responsibilities and the clients and everyone else who needs them. Real Stories of High-Achieving Women Who Felt Behind The Year I Had a Baby I can remember going through my Dynamic Year program (now called The Breakthrough) with a couple of other coaches the year after I had my daughter. She would have been about 13 months old. I said to them, "I didn't accomplish much last year." They said, "Are you kidding me, Diane? You had a baby. You breastfed the baby. You kept the baby alive. You took care of the house. You still ran your business. You made mom friends. You went hiking with them. You brought your daughter to a lot of baby-and-me things. And so much more!" But I just thought: "Oh, I was going to do that anyway." The process of growing a baby and having a baby didn't feel like a big deal because somehow or another, I would have had the baby. That's what happens. Nine months and the baby comes out. I just thought it was normal. I didn't actually see that as a success because of the hundreds of millions of women who have gone before me and done it. The Client Who Needed More Certifications I had a client who had been in business for a long time, and she looked really successful from the outside because she was. But privately, she kept feeling like she needed more training, more certifications. She couldn't run her own workshop until she did more and more things. She kept focusing on what was missing rather than what was working in her business and all of the knowledge she already had.  Through coaching, she started to see that she wasn't actually behind. She started to see how she was already ready to deliver those workshops. She didn't need more certifications to give her permission. She really just needed to give herself permission. She needed to acknowledge her own progress. She needed to decide what she wanted success to look like and feel like going forward. And after she did, she held her first workshop. The Client Measuring Herself Against Someone Else's Timeline Another client was newer in her business but kept measuring herself against someone else's timeline, someone else's success. She saw other women growing their businesses faster, launching more, putting out programs, getting their websites done, having beautiful business cards and everything made her feel like everyone else was further ahead. Being part of a group coaching environment, though, she started to see: "Oh wow, everyone's in a different season, and everyone has a different pace that they run at." My son is a sprinter. When they asked him to run the 1,500 at track, I was like, "Why? That's not his pace." His friend who runs the 1,500 is not very good at the 100 and vice versa. It depends on the pace you want to go at, and what you're capable of, as to what your output is going to be. Rather than feeling like she needed to do everything at once, make the website, have all the marketing materials, do workshops, have programs, write a book, get a podcast, all the things (which happen over years and years of time, especially if you're doing it yourself), she became so much clearer about the steps she needed to put in place in her plan. She could ignore everyone else's version of success and start creating the life and the business that she wanted, not the one she thought she needed to have. What Happens When Success Doesn't Feel the Way We Thought It Would This is actually one of the big ideas behind my one-woman show, Chasing. What happens when success doesn't feel like the way we thought it would? I worked with a client who, along with two friends, sold a business for 75 million dollars. His cut was 25 million, but he found he wasn't happy. So what happens when we keep believing that the next achievement will finally make us feel satisfied?  Goals aren't the problem. Goals are amazing. Goals help pull us forward, help us reach our dreams. Achievement isn't the problem either. The problem is that we keep chasing more. We want to do more, be more, have more. Maybe we feel that pressure from society outside of us. Maybe we feel that pressure from inside by the saboteurs pushing us forward. But we don't stop long enough to ask: Is this the life I actually want to live? I can remember a client saying, "The next step for me is to get a promotion at work.” When I asked her, “What do you want?” She said, “I actually want to quit my job, be a stay-at-home mom, and do crafts and make grilled cheese sandwiches." I said, "Then do that." "Yeah, but it's not like a BHAG — a big, hairy, audacious goal.” "It doesn't have to be. Would that make you happy?" She said, "Yes, it totally would." "Great. Then that's what you do." Do what will make you happy (within reason). You have to pay your bills, take care of your kids, all that stuff. But if your life is allowing you to make that choice, do it. It doesn't have to be the biggest, most impressive goal to count. Why High-Achieving Women Need Space More Than They Need Another Goal Women need to have that space to step out of the day-to-day and really look honestly at where they are: a bird's-eye view. Then the coaching to help them see what they may not be able to see on their own. Some things are right in front of us, and we have our blinders on, or we're just not noticing them. Then having other women around them who understand ambition, who understand, "I want to be successful", but also understand the pressure that comes with it. Because as you move into the next level of success (six figures, multiple six figures, seven figures), you probably now have a team, more staff, more expenses. Maybe you buy that bigger house, and now you have the pressure of more expenses. The pressure can come with success, not just before it. The goal isn't simply to accomplish more. It's to create success that also feels satisfying. Maybe You Aren't Behind After All Maybe you've simply become so focused on what's next, the next goal, the next achievement, the next thing in line for your success, that you've just stopped noticing how far you've come. So many times we get to the top of the mountain, and we don't look back. We don't see how far we've climbed. We have to do that. Maybe your next step isn't another goal. It's just making a plan that goes with the goal, and finding the accountability and support to actually follow through. Having that space and support to decide what you genuinely want next. Success and feeling like enough, success and satisfaction, rarely arrive together automatically. The gap is worth looking at, not outrunning it, and not feeling the pressure to do even more. If you want that space, that coaching, and that community of women who understand both the ambition and the pressure, I'd love to have you in my She's Goaled Group Coaching Mastermind Program. Doors are open now and close September 4th at 11:59 PM Pacific. It's application-based because I keep the groups small to make sure there's the right mix of people and the right fit for you. If you have any questions, feel free to email me: [email protected]. Listen to the full Dynamic Women podcast episode here. Or watch the full YouTube Video here. Until next time, stay dynamic! Diane Frequently Asked Questions Why do high-achieving women always feel behind despite accomplishing a lot? High-achieving women often feel behind because they move the finish line immediately after reaching a goal, leaving no time to acknowledge or celebrate what they've built. The focus shifts instantly to what's next, what's missing, or who else is further ahead, creating a constant feeling of being behind even when objectively succeeding. Why doesn't success feel satisfying for high achievers? Success often doesn't feel satisfying for high achievers because the goal was never clearly connected to what they personally wanted, only to what they thought they were supposed to want. When success is measured by external achievement rather than internal satisfaction, reaching the goal rarely delivers the feeling they were expecting. How do I stop comparing myself to others' success and timeline? The most effective way to stop comparing yourself to others is to get clear on what success looks like for you specifically in this season of your life, not someone else's season. Everyone is running at a different pace, with different resources, responsibilities, and starting points. Comparing your chapter one to someone else's chapter ten is never an accurate measure. What should high-achieving women do when they feel behind? Rather than pushing harder, high-achieving women who feel behind often benefit most from stepping back to see what they've already built, getting honest about whether their goals actually align with what they want, and finding support and accountability from women who understand both the ambition and the pressure that comes with it. I'm Diane Rolston, award-winning life and business coach, professional speaker, podcast host, and founder of Dynamic Women®. I help high-achieving women create success that actually feels satisfying, not just impressive on paper. Learn more at dianerolston.com.
What if the reason you haven't reached your goal has nothing to do with motivation? Would that make you happy or annoyed?  I'll be honest. I'm not motivated every day either. If you plan on only working when you feel inspired or motivated, it's probably not going to work out for you for very long. In this blog, I’m sharing why you don't need more motivation to reach your goals. Motivation is a Feeling, Not a Strategy People might assume that because I'm a coach, I wake up every day motivated. Or that because I've been a competitive athlete, I'm always motivated to go to the gym. But I don't. I don't always feel excited to work out, record a podcast, write a blog, make a difficult decision, tackle a big project, or do my laundry. If you've been telling yourself "I just need more motivation," I want to change your mind. You might not have a motivation problem at all. That could be a big relief. There have been many times when I waited for motivation. It just never came. One example is writing my book. I kept waiting to be inspired. I had the outline and the title. I kept waiting to be excited, to be completely ready to write it. But those feelings didn't consistently arrive. What helped me move forward wasn't suddenly having more motivation. What I needed was to get clear on the next step. I also needed to decide when I was actually going to do it, and then have someone who expected me to follow through (AKA accountability). That's when I realized I wasn't really missing motivation. I was missing something completely different. Motivation is a feeling. It's not a strategy. You can't just say, "I'm going to be more motivated" any more than you can say, "I'm going to be happy." Motivation is wonderful when it shows up, but it's not always predictable. It changes based on our energy, our emotions, our sleep, our health, our workload, and whatever else is happening in our lives. A feeling of motivation was never meant to carry a 6-month goal, a 1-year goal, a 5-year goal, or a really intense goal. When we rely on it, and it disappears, we often think, "I'm failing." But it doesn't mean you've picked the wrong goal. It doesn't mean you're lazy. It just means you're human. Side Note: I'm going to let you know that She's Goaled™ Coaching Mastermind is coming back. It's a speed course to reach your goals. The program is starting in September, 2026. Doors are open now. Read on because I’m sharing some other things you can bring in that are also part of the She's Goaled Coaching Mastermind program. If you want to learn more, click here.  What You're Actually Missing 1. Clarity Sometimes we say:
But those goals are just too vague to act on. Or even worse, you don't know what you want at all. Your brain needs to know what you're actually working towards, what it looks like, what it is. When you say "I want to grow my business," what does that actually mean?
I've seen women work incredibly hard but still feel stuck because they haven't known what success specifically looks like. Once that goal becomes clear, it's so much easier to decide what to do next and to tell other people about it. That's how I've been able to have the next stepping stones show up for me in writing my one-woman show, Chasing, because I've told people. I've been very clear about it, and people have filled in missing info or shared insights with me. Inside She's Goaled™ Coaching Mastermind, when you have clarity, this is what you get:
2. A Realistic Plan Once you have clarity, you can come up with a realistic plan. You may know exactly what you want, but your plan might not fit your actual life. We often create plans for the fantasy version of our lives.
That's not usually the life we're living. When I was running a business and managing a family life with two kids under three, I remember talking to my coach about how others were getting ahead of me. I was looking at social media and feeling envious, jealous, less than. My coach asked,
Then she asked me how many hours I could actually work and have focus. I said maybe five hours a day. She walked me through it and said: "Maybe you have four hours a day of uninterrupted time." Then she pointed out, "Diane, you can't build an empire on 20 hours a week." No amount of motivation was going to change that fact. But the right plan can. I always have to look at what season I'm actually in. It could be the season where I had COVID cough for eight months, my father passed away unexpectedly, my Facebook account was deactivated. AND it all happened within a year. Inside She's Goaled™ Coaching Mastermind, you’ll have:
3. Support and Accountability This may be the biggest missing piece for a lot of women. We're often willing to follow through when someone else is depending on us, when we’re committed to someone else’s agenda. But when we make a commitment only to ourselves, it becomes so much easier to miss, cancel, or never put it on the calendar in the first place. Ask yourself: Who would notice if you quietly stopped working towards your goal? If the answer is nobody, that may be why it keeps slipping. I remember tracking my food knowing my health coach was going to look at it. I'll tell you, I didn't let that slip because she was checking in with me every day. A lot of my clients do their homework the night before a coaching call. I've watched women make more progress simply because they knew someone was going to ask, "How did that go?" I've experienced this myself through coaches, masterminds, and people who remind me of what I said I wanted. When I tell people about my one-woman show Chasing, every time I see them, they ask, "Now where are you at? What's happening?"  Support doesn't mean you're incapable of doing it. Support is there to help you get it done. It means the goals matter enough so you can stop relying on willpower and tap into the connection of someone else. This happens inside the She's Goaled™ Coaching Mastermind because you get my coaching support and the mastermind support of the rest of the group.
The key thing is that different problems need different solutions. You get that customized approach in a group environment. Because more motivation won't create clarity. More motivation won't fix an unrealistic plan, and more motivation won't replace meaningful support. You can ditch needing to feel like you need more motivation. What I found is that women don't need more motivation. They just need these three things, and it's what the She's Goaled™ Coaching Mastermind is designed to provide. Motivation may help in the beginning, but support will keep you going through the hard times. It'll also give you a boost when you do well. The combination of these three is not just about keeping you motivated every day. It's about helping to continue moving forward, even on the days when motivation disappears. If you want all three of these things- clarity, a realistic plan, and accountability and support- doors are now open to my She's Goaled™ Coaching Mastermind program, starting in September 2026. Remember, you don't have a motivation problem. You have a clarity plan or support problem. Each one of us needs a different solution. I'd love to have you in the She's Goaled™ Coaching Mastermind so we can do that together. Apply now! Until next time, stay dynamic!
There's something exciting about finding the name that finally fits. When I first started writing my one-woman show, it was called Chasing Enough. It made sense at the time. So much of what high-achieving women experience comes down to that persistent, uncomfortable feeling that no matter what they accomplish, it's never quite enough. It’s what I hear from clients in my coaching calls and programs, from audiences when I speak and also in my own life.  But the more I wrote, and after doing my read-through, the more I realized: the story was bigger than "enough." What Is My Show Chasing About? Chasing is a one-woman show that I am writing, producing, and performing myself. It explores what happens when a high-achieving woman spends her life running after the things she's been told will make her feel complete. The show asks one central question: What happens when enough is never enough? Through the character of Barbara Overwork, a relatable, funny, and painfully recognizable overachiever, Chasing takes audiences on a journey through the things so many women spend their lives pursuing:
And the question the show ultimately leaves with every audience member: What am I chasing? Why I Changed the Name from Chasing Enough to Chasing
It was about the entire pattern. The relentless pursuit. The next goal, the next achievement, the next version of yourself that will finally feel like enough. It feels simpler. Stronger. More intriguing. It leaves room for every audience member to ask themselves: What am I chasing? And is it worth it? That question resonates across generations of women. Whether you're a corporate professional climbing the ladder, an entrepreneur building a business, a mother trying to do it all, or a woman somewhere in the middle of a life that looks successful on paper but feels quietly unsatisfying. Chasing holds up a mirror. The Journey of Creating Chasing I have no formal theatre background, so it’s like learning from a fire hose. Yes, I am a professional speaker, trainer, emcee, run my own programs, have one stand-up and have been a teacher. And at the same time I am, by my own admission, feeling a bit unqualified to be writing, producing, and starring in a one-woman show. And I'm doing it anyway. The creative journey behind Chasing has been as much a part of the show's story as the script itself:
Every script revision, every reading, every breakthrough reminds me that creating something meaningful takes time. And I'm loving the process. Why This Show Matters for High-Achieving Women The themes at the heart of Chasing aren't just theatre. They're the lived experience of millions of women.
We build the life we were told to want, and then quietly wonder why it doesn't feel like we thought it would. Chasing doesn't just name that experience. It holds space for it, adds humour to it, and ultimately invites every woman in the audience to consider a different way of living. Here's to chasing less and living more. What's Next for Chasing
If you want to follow along on the journey, get invited to upcoming previews, or explore partnership and collaboration opportunities, sign up for updates at the Chasing landing page or reach out to me directly at [email protected]. And if you'd like to bring Chasing to your city, your organization, your conference, or your community of women, I would love to hear from you. Because the question What am I chasing? deserves to be asked out loud.
How many times have you said, "I'll start that in January," or "I'll wait until I finish something else," or "I'll get to it when I have more time"? If you've ever said something like that, what you're really saying is someday. You're pushing it to a date in the future, but not a specific date. Someday isn't a date.  1. You Can Be Busy Without Moving Forward Most of the women I work with aren't sitting around doing nothing. They're doing so many things: working, taking care of people around them, supporting their clients, managing teams, managing their house, putting out fires. All the responsibilities. Whether you're in a business, a career, or even a stay-at-home mom, there's a lot on the go. But being busy doesn't equal being productive. You've heard of the hamster wheel. You're running fast, working hard. At the end of the day, you feel tired, but you haven't necessarily moved yourself forward. You feel like you're in the same place, and every day is the same. Your biggest goals or your personal passion goals keep getting pushed until tomorrow. Or even worse, you don't even know what your personal goals are. Let me ask you: Are you actually moving forward with the things that matter most to you, or are you moving forward with things that are important to other people? 2. Stop Waiting for the Perfect Time I have been guilty of this. Many of my clients have been guilty of this. Maybe you too. You're waiting for January, or for all the stars to align, or after a vacation, when the kids go back to school, or when business calms down. But then you realize: life never really calms down. Business never really calms down. If you want these things to happen, you just have to choose the time to do them. With my one-woman show read-through, I kept wavering on the date: "Oh, I'm going to do it this time or maybe this date." Then I had to check with the theatre. Then maybe the night after school ends wasn't a great time. It's funny because my connection at the theatre said, "You know, Diane, anytime you pick is going to be a bad time for some people." And I was like, "Wow, you're so right." I just had to pick it. Waiting for the perfect time is just procrastination designed as good planning. We might be waiting because it protects us from:
Here's your question: What are you waiting for before you give yourself permission to start? Is it a good excuse, or do you feel like it's a good reason? Sometimes it is a good reason: "I've got this big project, so when that finishes I'll start." But have you given yourself a specific date? Have you put it in your calendar? 3. Your Goals Are Getting the Leftovers Your goals are just getting the leftovers of your time, your energy, your resources, your priorities. They're really low on your list. We often follow through more easily when someone else is depending on us:
Your most important goals can't live in leftover spaces, because there usually aren't any. We find a reason to fill them. Something comes up. Someone asks for something.  If you think of the jar story, if you put all the sand and little pebbles in first, and then try to add the big rocks, there's going to be no room for them. You have to put the big rocks in first. You have to intentionally create space, time, energy, and resources towards what matters most. I sat on my book for probably a year. It wasn't until I pre-sold 350 copies to a women's convention, where I was scheduled as the opening and closing keynote speaker, that it actually had to happen. I also put off doing my podcast until my friend Michelle really pushed me: "Come on, we need to make this happen." These were important to me in my business growth and in my personal growth. I kept putting them off because there was always something that felt more urgent. Can you relate to that? 4. You Don't Need More Discipline When we don't follow through on something, we often blame ourselves. You might start asking yourself, "Why am I procrastinating? Why can't I be more disciplined? Why can't I just get this done?" First of all, in coaching, "why" is the worst question. Instead, ask yourself:
What's missing might be:
5. Don't Add Another Five Goals When you ask yourself really deeply what you want, and you get clear on that answer, it isn't adding five new goals to your plate. It's just maybe the one thing you've been putting off.  Ask yourself:
Then get clarity around: Is it procrastination? Is it perfectionism? Do I not have clarity in the first place? Do I have too many priorities? Do I lack support? Turn that someday into a decision. Someday on one goal that you've been putting off:
Just saying "I need to work on my goal" isn't a plan. A specific action scheduled at a specific time is. Your Goals Deserve More Than Your Leftover Time You don't have to wait till January. January is already busy. We're coming off Christmas. There's too much going on already. You don't have to wait until life calms down. You can have it naturally layer in. And you don't have to figure it all out alone. Someday isn't a date. This week is. Maybe even September. If you want clarity around what you want, a clear plan for moving forward, coaching support, mastermind support from other women, and accountability to follow through, I'm opening applications soon for my She's Goaled Group Coaching Mastermind Program, starting in September. Get on the waitlist today. Listen to the full Dynamic Women podcast episode here. Or watch the full YouTube Video here. Until next time, stay dynamic!
At the Dynamic Women Podcast's seventh anniversary celebration, listener and coaching client Jill Kelly asked me: How do you organize your podcast among everything else you have going on? Do you record multiple episodes in one day? How far in advance do you book guests? And how do you find your podcast guests? It's a great behind-the-scenes question, because when you turn on the podcast and listen, it all looks smooth and put together. But there's a lot more to it than that.  Before I dive in, I want to mention that Jill and I were recently interviewed together for the Can Care Podcast, an organization that connects current cancer patients with survivors for mentorship and connection. The podcast is called Hope in the Face of Cancer, and Jill so graciously shared her story and her journey with her husband through cancer. I am so proud of you, Jill. It is not easy to be interviewed on a podcast, especially about such a personal experience. Now, onto the questions. How Many Episodes Do I Record in a Day? In an ideal world, I would probably record four to eight episodes in a day, covering the next month or two. That would make some of my team members very happy. But the reality is, I usually record one per week. Here's why: the topic is related to whatever I'm offering at that time. Why would I talk about time management and then pitch a confidence program? It makes no sense. If we're going to attract people based on a current offering, we want the content to be relevant. Otherwise it feels disconnected. I don't always have my marketing calendar locked in because other things come up, so recording one a week gives me the flexibility.  Solo episodes are so much easier to batch. I'll plan the next four topics, show up and record one, stop the recording, go change my shirt and earrings (guys just wear the same thing and say we can too, but we can't. It doesn't work that way), come back, and record another. I can knock out a few solo episodes in one sitting. Guest episodes are more work. My team does all the back-and-forth coordination, and then I have to prepare, reading their guest sheet and then show up and interview them rather than just talking myself. Guest episodes are also longer, up to 30 minutes, where I try to keep solo episodes to 15 minutes. The latest I can record an episode is Monday afternoon, because it has to be edited Monday night to go out Tuesday morning. Do I Stay Ahead? I'd love to be a few weeks to a few months ahead, but that doesn't always allow for real-time experiences I want to talk about. If I coach someone and something comes up I want to discuss, I want that flexibility. It also doesn't allow for timely topics. Sometimes we push episodes back. When I interview guests whose book, program or show is coming out in a few weeks, I'll push my own episode to fit theirs in. If I want to put something of mine in, I'll push other people's out. The main thing is being consistent and ideally always having a show prerecorded because things happen. I've had to record episodes when I had food poisoning, when I almost lost my voice, and when my father was dying. If I didn’t have them ready to go, my team has gone back through old Facebook Lives, pieced something together, and published it. If you have batched episodes in reserve, it's such a relief to use them in a pinch. Pre-travel and pre-busy seasons, I always batch weeks in advance. The goal is to stay ahead, even if the reality is often just recording one episode per week. How Far in Advance Do I Schedule Episodes? You can only schedule them if you record them. A lot of times they are scheduled the night before they're supposed to go out because my team works in my evenings and then the episodes go out in the morning. I have heard of some podcasters record a whole season at once, so maybe 3 months at one time. This would be great, but since I like to leave room for timely topics, rather than be scheduled that's the trade-off I choose. How Do I Find Podcast Guests? In the beginning, it was a lot of my clients and guests who were on my summits, those interviews went on to the podcast. Then it was women I met where I‘d say, "You have a cool story, I want to interview you." Then it evolved. Because of how long I've been running this podcast, we're in the top 2.5% of all podcasts, five awards, and almost 380 episodes, I get pitched to a lot. I say "pitched" because most people don't come in to serve. They come in to take. The Napkin vs. The Bib One of my coaches, James Malinchak, taught me this: come in with a napkin on your arm (like a server at a nice restaurant) and say, "How can I serve you?" What serving looks like:
What I actually hear most of the time:
You'd be happy? You're pitching me. The truth is, and this might sound conceited, but I don't need guests. I have my own solo episodes. They're shorter, faster, and easier. If I bring on a guest, now I have to figure out the rest of my content for the week, a YouTube video, social posts. It's all centered on the guest, not me. If you're going to try to be a guest on somebody's podcast, come with the napkin on. Don't have the bib on. How I Approach It Differently When I was at the Web Summit, I was brought in as media because of the podcast. They wanted me to interview CEOs of major tech companies and government ministers. But I went down to the convention floor, read people's name badges and business signs, started conversations, and said: "I have this podcast. If you'd like, I'd love to give you some air time."  Their responses were things like: "Me? You want to interview me? Oh yes! Wow, it's so nice meeting you! What should I do?" I love that energy. It's very different from "I’m awesome. Your people would love what I offer." I also recently chatted with a woman who had sold her business for an amount I only found out after Googling and I'm glad I didn't Google it before, because I probably wouldn't have had the confidence to approach her. She doesn't need me to promote her business. So I said: "I hear you have this mission and this passion around this topic. I'd love to give a voice to that." That's the approach: Can I give your mission a platform? Would that be helpful to you? Sometimes they take me up on it. Sometimes they don't. And that's fine. Other Ways I Find Guests
But so many of them come back and say, "We don't pay for PR," and I'm like, "Who pays my team to do all the work?" They want it for free, and that's fine, but that's also not how it works. Why the Unknown Voices Matter Most Sometimes the greatest episodes are the people who are not widely known, because now their voice has a platform. Just like with Jill's story: she has a voice out there now. That's how I want to use my platform, my YouTube, my podcast, my books, to give a voice, to amplify the voices of women who don't always get their story told. This is the final post in our four-part series featuring burning questions from our seventh anniversary celebration guests. If you missed the previous three, check out Jennifer Kanyumwa’s question on what I love most about podcasting, Paula Kent's question on how to monetize your expertise when you're just starting out, and Ashley Komary’s question on the top five most impactful actions for building a speaking and coaching business. Until next time, stay dynamic!
What if the thing keeping you stuck isn't a lack of talent, but the belief that you have to be ready before anyone sees your work?  After doing a read-through of my one-woman show, Chasing Enough, people kept telling me I was courageous for inviting an audience to see the play before it was finished. The truth is, I wasn't trying to be courageous. I was just trying to make it better. What I realized after reflecting on it was that the biggest lessons had nothing to do with theatre, they can be applied to all areas of life. Why We Wait We all wait. We wait to launch, we wait to speak, we wait to write, we wait to lead, we wait to ask, we wait to publish books and podcasts. But courage isn't the absence of fear. It's creating anyway. Why do we wait then? We tell ourselves:
Then we don't do it. What if perfection is actually preventing your progress? The read-through forced me to test that belief. If I bring it perfect, I'm married to what I've said. I don't want to change it, and I've gone so far down the "this is how it is" line that I'm maybe not as open to making changes. Bringing it imperfect kept me open. The Five Lessons Lesson 1: You Can't Improve When Nobody Experiences What You're Putting Together This was one of the biggest realizations. In theatre, it's already built in. There are read-throughs and workshops where you bring the content and get feedback. The script looked good on paper, but until people experienced it, I didn't know:
This can apply to your business, books, workshops, podcasts, and even relationships. One example is the cover of my Dynamic You book. I had two cover options and showed them to a group of people I trusted. The one I liked best got feedback I never would have seen on my own. They said, "You look confident, but not approachable. You look like someone I'd be intimidated to talk to, not someone I'd want to learn from." That feedback completely changed my decision. So I picked the more relaxed cover with my hands in my pockets and a genuine smile. I wouldn't have made that choice if I'd waited until I thought it was perfect. Showing people the work before it was finished made it better. If you're trying to keep things isolated and secret and do it all yourself, it's not going to improve as much as if you have the intended audience see it before you launch. Lesson 2: People Want You to Succeed Before an event, or before you publish something, or before you let it out, you might worry that people are going to say, "This isn’t funny,” It’s too long," "This is boring,” “Why did she invite us?” and even “This is terrible." But instead, people were so supportive, encouraging, and invested in my success. People were offering great help. In your true network, people aren't waiting for you to fail. They're hoping that you'll succeed, and they want to be there to cheer you on. We are often harsher critics in our own heads than exist in reality. I'm not talking about keyboard warriors who don't know you; when you invite your trusted people, they're not going to criticize you. They're going to support you. Lesson 3: Feedback Isn't Failure If I just took the script, rehearsed it, and then presented it without feedback, the show could fail. But feedback, especially if it's constructive, or even if it points out things they didn't like, that's just feedback. Every note I received in the survey, every comment after the read-through, it wasn't proof that I'd failed. Because I wasn't going there expecting it to be perfect. It was just proof of the next step.  Feedback isn't a report card. It's just information. I knew I wouldn't get 100%. That's the point. I had to separate myself from my work, and that makes me a better creator. Instead of thinking "they didn't like me because they didn't like the play," we have to think: "Ah, this piece needs work. This scene can be edited. This piece of my book needs a rewrite. This cover can be redesigned." That's all it's telling us. Lesson 4: The Things We Obsess Over Usually Aren't What Others Notice I worried about Whether this scene would work: Will me falling on the floor when I acted this piece work? Really, no one mentioned a lot of it. Instead, they pointed out a lot of things I wasn't even concerned about at the beginning and hadn't even considered.  I was telling people that the main character feels pushed by society to be more, do more, have more. But what I actually showed was more so the pressure of people growing up: parents, teachers, coaches, and her own saboteurs in her mind. I totally forgot to show more of society's role, and they were like, "Oh, it'd be nice to see how else society does this for her now as an adult." I was like, "Duh. That was one of the biggest things I wanted to show." But it's that Les Brown quote: "You can't see the picture when you're in the frame." You can't see it, when you’re in it. Something could be right in front of you, and you're going to miss it. We are often terrible judges of our own work. A lot of the stuff I thought, "I'm not sure they'll like it," they actually liked, and some parts I chose to keep that I really should have cut. I only realized that by reading it out loud. Lesson 5: Progress Happens in Public I'm not saying everything has to be shown to people, but the people you show it to have to be trusted, know your intention, and be there to be supportive and constructive. But this is where this becomes bigger than the play. Progress happens in public.
For you, be thinking about this: if I put this in the public eye, could I move forward faster? That's why I don't create a program that I haven't sold first. I put it out to the public, sell it, then create it, because that's proof of concept. Everything I've built in the beginning was imperfect. It wasn't the greatest. But I didn't know unless I did it. I didn't become ready first. I became ready because I kept showing up. Imperfect progress created not perfection, but created me actually doing the things I'd put off. I know I've sat on things and put them off and put them off, and then I needed someone else to help me get them going. Your Challenge After these five lessons, what have you been sitting on?
Maybe it is a book, a business, a conversation with someone, a course, a dream, or even just a piece of art. What would happen if you let someone see it, hear it, give you feedback on it? The key thing to remember is: you don't become ready and then share your work. You become ready because you shared your work. I still have a lot to do on Chasing Enough. The script is nowhere near finished, especially after all this amazing feedback. But it's going to be infinitely better moving forward because people have experienced it, and I have experienced people experiencing it. Maybe the thing you're waiting to be perfect doesn't need another month hanging out in your head. Maybe it just needs one courageous moment in the real world. I challenge you to let it out. If you want to get updates, invites to the next read-through or workshop, or at least the September preview, sign up using this link to follow along on the Chasing Enough journey. Until next time, stay dynamic!
If you've been following me, you know that I am currently writing a one-woman show. Last week, I did the read-through of it, and today I'm sharing what happened the first time my play, Chasing Enough, met an audience.  This is something that kind of terrified me. My piece is not yet finished; it's not polished. The funny thing is that the character in it, Barbara Overwork, is an overachiever. Being that people are seeing this without it being perfect, finished, or fully developed is a bit of a risk, a bit of a gamble, and very, very vulnerable. I'm going to share why I chose to do it early, what surprised me, and some of the lessons I learned. What Is a Read-Through? A read-through is when you take your script and literally read it aloud. There's no lighting or sound or anything. I was supported by Louisa Fung, who is also in the Creative Hub with me at Presentation House Theatre. She read what act we were in, what scene we were in, any description of the scene, and talked about the things that aren't seen because I'm not acting it. I decided to take an even bigger risk and act out parts of it, just because I felt like those parts would be more fun for my audience to see. At the end of a read-through, you do a feedback session with those in attendance, asking them questions like:
For me, I wanted to know: is it landing where I need it to land? A lot of people actually don't do this stage until maybe a year in, or even further on. I didn’t know this until two days before my read-through. The fact that I'm doing it now was brave, but I wanted to do it. Why I Chose to Do It Early I really just wanted to hear the script out loud. It's just me in this show, as it's a one-woman show. It might change later on once I start working with my director, but as I was talking to Louisa about it, she said, "You have so many characters. Because you're not acting, it's might be confusing for the audience, and it's going to be tiring for you." She had a good point. I read all the characters that came from Barbara, while Louisa read all the characters who were not Barbara Overwork. Barbara has three saboteurs and one supportive character, all internal characters who come out and are personified. While theatre is meant to be experienced, not just read, and yes, I'm going to be acting it later, and I'm going to have a director helping me, to be able to read it at this point gave me so much great feedback from the audience. Who I Invited I did not want to make this a public thing. I just wanted friends and connections in my network who I felt would be supportive. I put it out to a few different communities I'm a part of:
I had a nice assortment of people there. Some from North Vancouver, BC, some from further away. They came for this two-hour event. It was so nice to know they were cheering me on and wanted me to succeed. But rather than just handing them the play to read, I wanted them to experience the intended emotion and then get their feedback. I needed honest feedback before moving forward because I had so many scenes—about 105 pages—that I needed to cut down to about 75. I needed feedback on: did I cut the right things? Are things now confusing because I cut parts? For a one-person show that you want to do from start to finish without any intermission, you really do need it to be tight. 60 to 75 minutes, no more than 90. Because people can't really hold their pee for that long! They can leave and come back, but I don't want that either. Plus, it's me. Do I really want to do 90 minutes by myself without anyone else? That's a lot of work. When I read it with Louisa, it was probably about an hour, but I didn't let anything breathe. It was really quick, literally just reading rather than performing. When I do perform it, there will be space to breathe, more emotive language, and more acting that has no words. I'm guessing we're pushing more toward 90 minutes when fully performed. That honest feedback of "Am I hitting the mark? Is the message I'm intending what they're feeling?"—and also creating in public is uncomfortable, but incredibly valuable, especially if you have people that care about you and want you to succeed. They gave me some really great feedback. It wasn't all just fluff and "you're amazing." They gave me some really honest feedback for the development of the script. What Surprised Me Some things were more powerful than I even intended and caused shifts, not just in who they are as a person, but they were starting to see it as who they are as a mother, or who they are as someone at a job, or who they are as a friend. They started to see, in different areas of life, how this show could impact them. It's also interesting to see where people laughed and where people didn't laugh. Thankfully, I had the whole thing recorded. There were also emotional moments. Some people said afterwards that there were moments where they almost wanted to cry because it was so sad. Other moments when they felt anxious due to the intensity of the scene. What I realized is I came out with a big bang at the start, which I might actually soften so that people start to like the character before they see her in full show mode. Also surprising was that the ending didn't land emotionally where I wanted it to. People were kind of wanting more of a change. These are the things that I now get to go and develop. Some things didn't work as well as I had hoped:
I need to cut before I can add, if I want this to work out as my intended ending and impact. It's funny because when I do keynotes, I just do my keynote. I practice it, but I don't have read-throughs. I just do it. But my amazing CAPS community, if you do a talk in front of them, they will give you constructive feedback. They will be honest with you, not just whitewash or boost your ego. To know where my ideal audience felt it hit the mark and where it didn't is massive. The Biggest Lessons Audiences Are Smarter Than We Think In theatre, we need to show them, not tell them. A lot of the stuff I was doing was more TED talky, more workshop sounding. Me telling them what I feel, telling them what they should feel, and the reasons behind it.  Less Explanation, More Experience I attempted to do a lot of stripping back to “show and not tell,” but by stripping it back so much, there wasn't enough explanation, which left them confused in some parts. There needs to be a really nice balance of explanation and experience so that it's really clear to your audience. Granted, other than a few scenes, I'm not acting it; there are no props, no music, no movement, though there was a little bit of voice-changing because, even in a read-through, I wanted to emote a little. Sometimes the Scenes You Love Aren't the Ones People Connect With And that's okay. The tweaks people are saying, "I wanted more of this" or "this felt off." It’s great to know it now, because now I can adapt it. The plan: get it done, do a read-through by the end of June, use the summer to tweak the script, maybe do one more read-through. Then, in September, do rehearsals with a director, and a private preview where I'm now acting in it, with sound, lighting, props, set, and costumes. Again, the audience can give feedback after, so we do some more tweaking before the big grand opening of the show. The Script Became So Much Clearer The last lesson is that the script became so much clearer because people experienced it. While I'm now learning that I really should have filmed from the front to see their faces:
These are the things that are going to help me really to lock in this play.  I'm just extremely grateful. It was such a blessing to have 22 people who care about me come out to support me and give feedback. The show is already elevated, already being fine-tuned. Even the night before I did it, I changed one scene to make it more interactive with the audience, and I heard they liked that interaction and found it very profound. That's part of how the show has become better, because the creative juices of doing it and coming up with last-minute ideas and now new ideas for the next one. It's amazing to have finally read Chasing Enough to an audience. Even though it was a private audience, it still was in public. It felt extremely vulnerable. Some parts felt risky. But because I had my friends there, I knew they wanted me to succeed. What's Next In the next blog, I'm going to talk more about what I learned by letting people see my work before it was ready. If you have perfectionism, that will be a really great blog for you. If you would like to be at another read-through or get an invite to the private preview, sign up on the Chasing Enough landing page to get updates and special invites. Looking at the bigger picture: some workshops and previews for private audiences in September and October (depending on when we've locked it in), and then looking at 2027 to take it on tour across Canada. Stay tuned; maybe I'll be coming to a city near you. If you would like to be a local ambassador connected to the show, or to sponsor, support, partner, or collaborate with me in some way, please reach out: [email protected]. While I can't lock anything in now, it's just good to know who is where and in what city so that you would be the first one I reach out to. Until next time, stay dynamic!
As a recovering perfectionist and former competitive athlete, it feels so weird to say that winning isn't everything. But if you've ever wanted something so badly that the outcome became the only thing that mattered, keep reading.  In this blog, I'm covering the difference between results-based goals and process-based goals, and why shifting your focus might change everything. My Son's Sports Season My son had a great couple of weeks, winning the championship for his baseball league and the championship game for his flag football team. Then he was playing with his all-star baseball team. They were losing, they came back, but didn’t win the game in the end. During the game, they were all down, and that was the main conversation with the coaches afterward: you can't get down on yourself; you gotta pick your head up and keep going. On the way home, I asked him, "Did you have fun?" He said, "Not really." I realized then that much of his fun was tied to winning. It really opened up an important conversation between us and was a really good opportunity for a lesson. Yes, winning is fun. Winning feels good. Winning sometimes gets you rewards, trophies, and such. But winning is not everything. I said to him, “Sports are also about fun, friendship, fitness, and developing your skills”. The thing I really want him to know is that there is joy in just the doing. Joy is not only reserved for when you win. My Emerging Artist Showcase This also makes me think about my recent emerging artist showcase for my one-woman show. It was a 10-minute showcase to industry experts and leaders. Some of the other people told me (because I have zero theatre background) that usually there is a cash prize at the end, either everyone votes and there's a winner, or there's the reward of getting booked. I was like, "Oh, I don't want the pressure of any of those, because those are results-based goals." I was very happy that there was actually an honorarium for everyone involved, everyone who pitched, so there wasn't one big prize. Everyone got a little bit, and it took the pressure off. It shifted it from a results-based goal (landing my show in a theatre or a residency or winning the prize) to a process-based goal. It allowed me to focus on:
Having a process-based goal took the pressure off. Results-Based Goals vs. Process-Based Goals Results-Based Goals These are focused on the outcome:
These goals can be super motivating because they're clear, focused, and they push you. But you're not always fully in control of these situations. Other people, others' timing, circumstances, competition, and luck can all affect the outcome. In my theatre example, who is in the room also makes a difference. I can't control that. In sports, you can't control the refs or the umps. Results-based goals can put a lot of pressure on you, and sadly, there's only one winner. What I saw on that day with my son losing that game was that he felt unhappy that he didn't win, because he didn't get the result he wanted, and he didn't have a good time. He couldn't enjoy it. That was just really sad. Process-Based Goals These focus on how you show up and the pieces leading up to the result. These are the things that are in your control.  Rather than "I have to win this game," maybe it's:
Other things you can control:
After the game, it was really cool to see the big team meeting where they were told you can't let a few runs cause you to put your head down and get down on yourself. You have to stay positive. You can still come back. You can still win. I heard the coach say to one of the kids, "Hey, it was really great how positive you were out there. That was being a good leader. Nice job. Keep it up." I love that the player was acknowledged for their attitude. Sometimes just staying committed to something, even when it's hard. With my emerging artist showcase, I could have thought along the way, "This is too hard. I can't do this. I'm not as good as everyone who's gone to theatre school or has already done lots of shows." I could have given up. But I stayed committed, even though it felt hard, even through late nights, even while still running a business, trying to keep my house clean and feed my kids. These are the things that are going to help you grow, regardless of whether you win or lose. Applying This to Business We can become obsessed with results-based goals in business:
But when we look at process-based goals, we can control them. We can enjoy the process and can win at that. Instead of "How many people registered," it's: "I'm going to put in this strategy, get it done by these dates, and then review it, monitor it, and do our best." Instead of "Did the launch work, did we fill the program?" it's: "Did I even just make the invitation? Did I improve my copywriting skills in my email funnel? Did I improve the offer when it wasn't selling as well?" Instead of "Did they say yes," it's: "Did I put in the right sales strategy on this call? Did I follow up afterwards? Did I educate them? Did I learn something? Did I stay consistent?" Other Areas of Life Health: Instead of "I'm going to lose 20 pounds," it's "I'm going to eat better according to this way of eating, drink water, and go to the gym three times a week." Then hopefully you get that results-based goal. You can actually have both going at the same time. Love life: If you want the result to be finding the man of your dreams and marrying them, that's a big goal. What if the process was just "I'm going to put myself out there, tell people I'm looking for someone, and go on some dates"? That's a process-based goal you can control. The Bigger Message Yes, results matter. We know they do. They are the SMART goals, the quantifiers. However, process goals can also be quantified. They can also be things we follow and measure. But results-based goals can't be the only measure of success.  Otherwise, my son would think that every time the team loses, there's no success in that, no joy in that. Also, he hit a good hit, but they caught it. The other team catching the ball and making him out doesn't change the fact that he made a good hit. However, he felt that way. If we're only allowed to feel success when we're winning, we miss out on so many things along the way that we can be proud of, celebrate, see grow us, and learn from and apply to something else. Process goals allow you to celebrate your progress along the way. The importance is that it helps you stay motivated, because you can win every day. In a sports season, you might be playing for two months, then you have the playoffs. You could be training for four years for the Olympics. If you're only motivated by the gold medal or the trophy at the end or the big paycheck, you're really missing out. You can build your confidence during the process because you're able to really manage and focus on what you can control. Questions to Ask Yourself Where are you only measuring the result, and what process goals could you focus on instead? It might be more motivating to say "I'm going to make an offer every day" or "I'm going to hire someone to help me with my next launch" rather than "I want to make an extra $10,000 a month." The last question I'm going to leave you with: What would make you proud even if the result doesn't go your way? Even if you don't win, what would still make you proud? That's a powerful question. Yes, winning is wonderful. Yes, I love winning. Yes, I'm super competitive and always want to get that result. But it's not the only thing that matters. The real win might be who you become in the process of achieving the result. So this week, this month, choose one process goal you can control and celebrate that. If you get the result, then that's just icing on the cake. Until next time, stay dynamic!
At the Dynamic Women Podcast's seventh anniversary celebration, listener Ashli Komaryk asked me: For women building a speaking and coaching business, what are the top five most impactful actions you would recommend taking? And can you help differentiate between what's noise, what's nice to have later, and what's most urgent and impactful right now?  It's a great question because we are inundated by "Oh, you need to do this, you can't do anything if you don't have an updated website, you need to have a newsletter, you need to have all of these things." Let's cut through that noise. First, Ask Yourself These Two Questions Before anything else: What are my goals, and how am I making my money? So often people will say, "Maybe it's the podcast, and a book, and all these other things," but what is your actual plan to bring in money? If it's "I want to do keynotes, I want to coach corporate clients, and maybe one day training for professionals," okay, we've got these three offerings. Then ask yourself: Which is the first offering that will open the door to the other two? Continuously in business, ask yourself: looking at all my offerings, what is the one that will open the door to the other ones? We don't want you trying to offer everything all the time from the beginning. The 5 Most Impactful Actions 1. Get Clear on Your Offer and Your Fastest Path to Cash What are you offering? If money is the biggest push right now, what's fastest to cash? Corporate training is potentially not fastest to cash if you don't already have a corporate network. A lot of speaking engagements are booked six months to a year out. That's also not fastest to cash. But if speaking to groups is where you want to be, with coaching as a back-end offer, that's a strong starting point. This is how I started. I looked for any organization or women's group that I could speak to and make an offer, or at least build my network, and then have a funnel that creates my invitation to them.  What is the offer? What's the fastest route to it? Lock in that plan. 2. Find Your Groups and Start Applying to Speak If the plan is to speak to women's organizations and networking events and then make an offer at the end, then figure out: How do I reach them? In my case, I would make a list of all the groups, figure out how to apply to each one, and start the process. If you have an assistant, get them to find all the groups and figure out how to apply. If it's just you, that's what you do. That's what I did in the beginning. If you have an assistant or Virtual Assistant then you pass off this task. That is what I do now. Start with the ones you want least as practice to see what works, so you don't mess it up for the ones you really want. 3. Choose a Topic That Positions Your Offer All you need to know in order to apply to speak is your topic. But your topic should position your offering. Here's the key: what you teach shouldn't teach the problem and the full solution and then be done. You are teaching "you have this problem," and you can teach the solution to what you said you would teach, but then by the end you need to share a new problem that your next offering will solve.  Here's an example I'll piece together as I go: You say "the way to have more energy in your life is to stop eating plants with pesticides on them." You say "go buy organic," and people are like, "Okay, that's the solution." But you could say, "But what's even better is to grow your own." Now they're like, "But how do I grow my own in a really easy way that's cheap, especially if I have a patio?" And now you're like, "Because I have this hydroponic system..." We want to pull them in with a top-of-mind problem. They'll say, "Oh, I want to go hear that topic because I want to know the solution to that," but then that creates its own set of problems, which your next offering solves. I ran a talk called "Three Massive Mistakes Professional Women Make That Keep Them Overworked, Overwhelmed, and Pulled in a Million Directions". I told them the mistakes. I told them the solutions to the mistakes. But the easiest solution to all three was actually my Dynamic Balance program. Speaking is how I really built a lot of my network and my business. 4. Take Stock and Build Simply Once you've spoken to groups and have grown your list, ask yourself: "What do I do? And what is noise?" What is Noise: Any task you don’t need to do yourself.
Get someone else to do these things. I get what you're thinking, "Yeah, but what if I don't have the money for that." But if delegating those tasks gives you the time and faster ability to get out there to speak to more groups, put your offer together and serve clients, that's what you need to do. 5. Go Where Your Ideal Clients Are If you don't have your own network, your own platform, your own stages yet, go where your ideal clients are. At least start with where your current ideal clients are, and then from there you can start to niche down. It's about:
That's the foundation everything else is built on. The Bottom Line Cut the noise. Get clear on your offer, find your groups, craft a topic that positions your offering, speak consistently, and go where your people already are. You don't need a perfect website or a fancy funnel. You need to be in the room. This is the third post in our series featuring burning questions from our seventh anniversary celebration guests. If you missed the previous two, check out Jennifer Kanyumwa’s question on what I love most about podcasting and advice for starting one, and Paula Kent's question on how to monetize your expertise when you're just starting out. Listen to the full Dynamic Women podcast episode here. Or watch the full YouTube Video here. Until next time, stay dynamic!
If you want to get ahead in your business, it's time to stop being the technician and step into the manager and visionary roles. Today, I'm referencing one of the most important first business books I've ever read: The E-Myth Revisited (get the revised version; it's the more up-to-date one).  This book explained something to me that so many business owners experience but don't necessarily have the language for. I was a trained coach, and rather than being hired by a company, I decided to go out on my own. But the problem is when you go to a coaching school to learn coaching processes and modalities, you're not taught how to run a business. This is the case for so many business owners. You're not just one person in your business. You're so many roles. But when you come in as the technician, the doer of the work, you're not necessarily able to step into those multiple roles. You love to stay safe in that one place. The Three Key Roles The book goes through three key roles: 1. The Technician The doer of the work. Most of us start here. Maybe you're an accountant doing people's taxes, a cleaner, whatever it may be; you are the one doing this skill, this talent. You decide, "I don't want to work for someone else. I'm going to go on my own and make my own money rather than build someone else's business." But that also means you lose whatever team a company would have. You're not only doing the technician role (delivering the services), but now you're also doing all the other roles: answering emails, posting content, doing admin, solving problems, handling everything yourself. You're in execution mode all day long for the things you're paid for and the things you're not. You become the default person for everything, every role, every task. 2. The Manager The organizer of the work. This role creates structure with all of those tasks:
This role asks: How do we make this run better? How can we improve the technician's role? How do we make the organization run better? Many entrepreneurs skip this role entirely, which is why things can feel chaotic. You're just doing one-offs all over, and you don't know what the plan is. The manager role is really important, especially if you end up bringing other people onto your team as employees, contractors, and such. 3. The Visionary (CEO Role) The future of the work. They are the ones looking at:
 They're answering the question: Where are we going? If you get stuck in technician mode all day, you rarely have space to think like a visionary. Your head's down, you're doing the work, you can't come up and do that bird's-eye view above, looking down on everything. You can't see the future view of everything, and you can't do a 360 to see all the way around. Why Most Women Are Stuck in Technician Mode Most women over-function as technicians. We spend so much of our time in the “doing” roles because it feels super productive. You can see immediate results. You can check things off your list. Meanwhile, the manager and visionary roles are neglected. Think back to the past month. How much of your time in your calendar was allocated to the manager role? To your visionary role? If you don't do that, your business is going to feel heavy, maybe messy, and over-dependent on you. If you spend all your time doing the work, you won't have enough space to actually lead it, to see where the problems are, and to consider how things could be better. Where Support Becomes Transformational This is why support becomes really transformational, not just for you, but for the business. A Virtual Assistant can take over the technician roles that you never wanted to do in the first place:
They can also help create your systems and SOPs (standard operating procedures), which help strengthen the manager role as well.  This gives you more time, more space, more energy to actually operate as the visionary. Ideally, they're creating such a good ROI (return on investment) that they're actually paying for themselves. And that's when businesses get to start scaling. The real goal is not to stop being the technician because you're really good at it for a reason. The goal is to give up certain things, so you're not the only one doing everything. Where Are You Spending Most of Your Time? I'm guessing it's in the technician role. Some people spend too much time in the visionary role and never get anything done. I encourage you to:
Here are free resources to get started with your own virtual assistant: If you'd like me to hire that vetted dynamic virtual assistant for you, I would be happy to. I’ll share a lot of my systems, processes, and IP with you to make it easy for you to get started right away. Just reach out by booking a time on my calendar. One final question: Which role actually needs more of your attention right now? That's the one to focus on first. Until next time, stay dynamic!
At the Dynamic Women Podcast's seventh anniversary celebration, listener Paula Kent asked me: For women who are going in a new direction, a career direction or following a new passion, what is one high-impact action they can take to monetize their expertise in the initial stages of building their audience?  It's a great question, and one I see come up all the time in women transitioning from career to business, from one business to another, or even after a break from business. They're like, "Shoot, I need to monetize right now. How do I do this?" Or they're in that building stage, still researching, still developing, but they need to pay the bills because they also have subscriptions, tools, or a coach for the business. So how do you bring in the money? Here's what I tell my clients. Ask Yourself: What's Fastest to Cash? The first question I often ask my clients is: What's fastest to cash? It's not creating a podcast. It's not writing a book. Those are longer-game activities. If you need money now, you need to think simpler and more immediate. Go really, really basic: What's something that your friends, family, or network already come to you for that maybe seems really easy for you, but you could charge money for? For some women it might be:
What skills do you already have that people are already showing you there's a demand for? This is what I hear all the time: "But, that's nothing. It's so easy for me." Well, yeah, but it's not easy for other people. How can you now package it so other people can access it and pay you for it? Get Specific: One Problem, One Person Take it a step further. What's one specific problem that you can solve for one specific person? When you put that out to people, it's going to be much easier for them to either say yes themselves or say, "My friend needs you. My friend needs what you’re offering." You don't have to wait for a huge audience. You just have to look at who you already have in your network. My Story: 30 Sample Sessions in 30 Days When I started coaching, I was literally two days in, and I put out a challenge: 30 sample coaching sessions in 30 days. I put it out to my community. I said, "I'm doing this challenge, and if you want a sample session, please let me know. But only do it because you want to actually have coaching, not because you feel bad for me or you want me to complete my challenge." This was unpaid, but I had I talked about continuing with coaching at the end of each call. I ended up doing 32 sample sessions in 30 days and had about 15 clients sign up. That was not the purpose. The purpose was to get really good at sample sessions, but I was very happy with the result of clients. When I asked people what had them hire me, they said things like:
It was really interesting because it also gave me feedback on how I could market myself, since these were the things people said. Then I started having stories to share: "This client had xyz problem, and after coaching had xyz success." I just started with a few. Simple Ways to Start You're not necessarily going to do 30 sample sessions, but you still have to find the people and make an offer. Think about what you can start simply with:
 Don't underestimate what comes naturally to you. Think outside the box. Could you edit essays for high schoolers for $50 an essay? Could you offer writing support to people in your network? Whatever it is, please don't underestimate what comes naturally to you. That is fastest to cash, really. Already in Business but Need a Cash Infusion? If you're already in business and just need an infusion of cash, look at the people who were interested in your offers but didn't say yes. Ask yourself: what was stopping them?
 Can you circle back to them now and say, "I have this new offering," highlighting that it's more within their budget, takes less time, or delivers faster results? Maybe it's an immersive one-day offer. Always be thinking: What's the low-hanging fruit? What can I offer them right now? The Bottom Line Having clarity on who you can help, what problem you solve, and what result you create is more important than having a massive audience. Focus on that first, and the monetization will follow. Stay tuned for the next post in this series, where we feature another burning question from our anniversary celebration. You don't want to miss it. Can’t wait? Listen to the full Dynamic Women podcast episode here. Or watch the full YouTube Video here. Until next time, stay dynamic!
At the Dynamic Women® Podcast's seventh anniversary celebration, listener and past guest Jennifer Kanyumwa asked me: What has been your favourite part of hosting a podcast, and what advice would you give someone wanting to start one? It's a great double question, so here's my honest answer to both. What I Love Most About Hosting a Podcast The Conversations My absolute favourite part is having these amazing conversations with wonderful business owners and dynamic women. I get to meet some incredible women, and as I ask questions, I not only hear powerful stories and expertise but also uncover smaller, unexpected things.  For example, I have an upcoming episode with Sarah from Neon Collective. She shared how she had a diagnosis of autism and is still creating this amazing business. We sometimes have things that could hold us back: trauma, different situations in our lives, challenges we're up against, and the fact that the people I get to interview still come out ahead is amazing. Guests Become More Than Guests I find that guests often become friends, collaborators, clients, or community members. I like the idea that once we've connected, you don't just disappear. It's really nice when people come back. Knowing It Impacts Everyday Life Knowing the episodes impact people during their everyday life moments means a lot to me. Maybe you have this in your ear right now as you're walking, doing the dishes, taking care of your kids, or doing data entry in your business. Maybe you're using this as a tool, as part of your education, as a way to move your life and business forward. Creating Long-Term Impact I record these as videos, and people might listen during the week, but sometimes I have people reach out and say, "I remember this episode you had three years ago, and it changed my life." Each person listening is capturing their own golden nuggets, which is fabulous. The only sad thing is that I don't hear enough from my listeners. If you've been listening for a long time, or this is your first episode, I'd love it if you'd email me directly: [email protected] and let me know how the podcast has impacted you, and a little bit more about yourself. Advice for Anyone Starting a Podcast Know Your Why The key thing is to know why you're doing it. People come to me and say, "Oh, you've been doing it for seven years, you must be making a ton of money off of it." That's not the point for me.  For me, the podcast is part of my content. It's how I start creating content. It's my anchor video that then creates the YouTube, the podcast, the blog, all my social posts and content for the week. I don't want anyone else writing for me or creating videos with AI that aren't me. It's all me. That's why I do it. But your why will be different, and that's okay. Just know it before you start. Don't Wait Until You're Ready That's what my podcast mentor, Michelle Abraham of AmplifYou says: "If your first episodes are perfect, you waited way too long." Think about Marie Forleo. Her beginning videos look terrible compared to later on, but she was still her, and her content was still great. You don't need a professional studio or fancy editing. All you really need is a good microphone. I use the Blue Yeti and record on Zoom. Consistency Matters More Than Perfection Many people get going, do a whole bunch of episodes, and then it just dies off. If you think you can only do it consistently once or twice a month, do that. Some people do daily podcasts, not for me, I have too many other things on the go.  You will improve as you go. It won't be the best at first, but it'll get better. Tie Your Content to Your Mission Make sure the topics you put out are tied to your mission, message, business, or community. It's going to feel weird if you go off topic. I can remember following a woman because she was talking about business, and all of a sudden, she was talking about Botox. Then she started branching out into health and wellness, her makeup and hair tips. She kind of lost me because I was there for the business stuff. Always try to have it tied to why people came to you. You Don't Have to Start Alone If you need help, hire someone to hold your hand to make it happen. Michelle Abraham and her team at AmplifYou launch and manage podcasts. Also, my clients have my virtual assistants do it. Having support makes consistency much more doable. A Few Extra Tips Michelle Gave me:
Stay tuned for the next posts in this series, where we feature more burning questions from our anniversary celebration guests. You don't want to miss them. Until next time, stay dynamic!
Recently, I went to Web Summit Vancouver as part of the media and was lucky enough to interview some amazing female founders. In this blog, I’ll share about pre-, during, and post-events and how to get the most out of them. It's from my experience over the years, as my energy levels change, and from my goals and what my business needs.  PRE-EVENT 1. Get on the Conference App As best as you can, try to get on the conference app. Web Summit has an amazing app where you can:
If you're going to start connecting with people, have a purpose. For me, I was looking for female founders. I started going through the list, trying to find them and the businesses they started. 2. Connect with Intention You only have one chance at it. What I did was say straight up: "Hey, I want to talk to you because you're a female founder and I'm looking for guests for my podcast called Dynamic Women." Put a link to whatever it is you want them to know about. As my coach says, this is "being in service." Imagine a waiter putting a napkin on their arm when you go to a nice restaurant, then welcoming you in and serving you. You want to come into your connection, serving the person. Even if it's like "Hey, I'd love to learn more about you. I see that you're doing X, Y, Z. Maybe you'd like this article", something where you're serving, not where you take the napkin, put it like a bib, and come with the intention of "give me, give me, give me." I had a few people reach out wanting to connect and say things like "Hey, this is my business. You can book a call to learn more here." I'm probably not going to even connect with them. On LinkedIn, always send a connection request with a note so the person knows why you're reaching out. 3. Plan Your Schedule If there are multiple stages/speakers, where do you want to be at what time? Which makes more sense?  At Web Summit, their app is fantastic. You can:
If you're at the conference and know certain sessions are recorded, plan to go back and watch them later. This gives you the freedom to attend meetups, have hallway conversations, or attend master classes (not otherwise recorded). 4. Know Your Goals and Intention Before you go, think about: What are my goals? What am I hoping to get out of this? If you want to have a good ROI (return on investment), you want to make sure you know your intention for being there. Why I attended Web Summit? Two reasons: 1. Interview female founders. With my media pass and podcast, I can provide a platform, reach, and airtime to women who may not otherwise get it. Often, the media wants you to interview more well-known people. My approach is different. I want to give airtime to those who wouldn't normally have it. 2. Learn about AI for my virtual assistant agency (VA Made Easy). We're in the age of AI. I was there to learn what we can integrate into our business and what I can bring into VA Made Easy to make it easier for my VAs and clients. Many small business owners think, "I can just use AI to replace employees, contractors, and my VA." Don't, don't, don't, don't. When you replace a virtual assistant (a person) with software, you become the manager of the software; you're the AI manager. I attended to explore how we can have the virtual assistants become more managers of the AI to free up more of their time. Their current tasks can be completed faster, allowing them to take on more and increase their value to their client. When you know exactly what you want to do going into it, you can have a better ROI of your time and energy. Even if you were going to something that is free, it's still a killer of your time. You want to make sure you're getting something out of it. DURING THE EVENT 1. Manage Your Time and Energy There are a lot of night events, and they're fantastic. But for me, I'm looking to get most of my stuff done during the day. That means some of the things I step out of, and then I listen to the recording as I'm on my way home or later in the evening.  I don't necessarily need to be at the night events to reach my goals. Some of the founders I've interviewed might want to attend these night events to meet investors, mentors, or other founders. Just know how your day needs to be based on your energy level and your goals. 2. Use the App as a Connection Tool At Web Summit, we have name badges with a QR code. We can scan them and connect with the person on the app. This is a feature that many big conferences are now doing. But I suggest you also connect with them on LinkedIn. The reason: if you connect on LinkedIn, once you're done with the app, you can still move forward and have that connection. You don't always remember who you connected to. If you have them in the conference app as well as LinkedIn, you can refer back to the app. 3. Take Screenshots and Photos Once you've made that LinkedIn connection, if there's one you don't want to lose, take a quick screenshot to save it to your images. You can add that to your Notes section and write something below it. You can also take a photo together. Take the photo and send it to them on LinkedIn and say, "So great meeting you and talking about XYZ" (whatever the topic was). I've had a lot of people connecting about interviewing them. I said, "Message me on LinkedIn and say we're going to talk about being on the podcast" or "I'm going to be on your podcast", just so it's that reminder. You meet hundreds of people, and then afterwards you go "Shoot. What was the name of that person who was wearing the red outfit, who did that business I wanted to connect with?" Hopefully, on LinkedIn one day you see a post from them and remember, "That's who it was." But we want to be more intentional about the connections. 4. Make a List at the End of the Day Have a list of everyone you want to follow up with. I promise you, a week or two weeks from now, you're not going to remember everybody. POST-EVENT This is where a lot of my business-owner clients, before they come to me, completely waste opportunities. If you're going to be a vendor at a trade show, a speaker at an event, or just attending, you want to have a post-event strategy. The Three-Part Strategy 1. People You Connected With Go back, look at all the people you connected with, and move them into some buckets. Use your CRM, Google sheet, notepad, or something. Put them in the list of:
Set reminders in your CRM so you know: I'm going to connect with this person in a week, or tomorrow, or a few weeks, depending on the urgency of that connection. Post those photos you took. If you took that selfie with someone, make a big post with lots of images and tag that person so they can see it. Make a general post about the event, thanking whoever hosted it, and tagging a bunch of the speakers you want to stay connected with. Hopefully, you've taken images of them, because as a speaker you don't always have your own photographer on hand. If you can take some nice photos of a speaker you want to get connected with, even some short video, and if you have one little nugget you can say that they taught you: "So great hearing from Mary Smith, and she spoke about [insert the title]. My biggest takeaway from them, or the piece that I'm going to implement, is..." That's really nice feedback for the speaker. They're going to see that because you've tagged them, and they're going to think, "Wow, this person cared about my talk," so they might care about connecting and engaging with your post. Once you've done these posts, don't just leave them be. Go back. Check on them. Comment back. There might be some more connections that happen. Ninja tip: Google or search for the event hashtags, then look at the event's profile on different platforms. Maybe you're in some of the photos, and you didn't know. Other people might be posting, but they didn't know your name. It's also great to be reminded of people, "Oh right, that's that person. I wanted to connect with them, but didn't get their LinkedIn." 2. Your Notes: The 10-24-7 System One thing I like to do is called 10-24-7:
I promise you: the next day it's all fresh, and you'll think, "Oh yeah, those things were so awesome." A week later, you've already forgotten it. Unless you've put those highlighted things on your calendar to implement or done some goal-setting around them, you're probably going to forget them. Look at all the highlighted items and put them on your calendar if you haven't yet, even if it's three months down the road or six months down the road. Put it as a task to review the goal or add that in so you have those golden nuggets there. Otherwise, with the information you gathered, it was a waste of time. We've heard a lot about "shelf help." We don't want any of the self-help or professional development to just get lost and forgotten on a shelf. Otherwise, you’ll keep making the same mistakes. 3. Implementing: The 12-3-1 System You don't have to implement everything.
That one thing could be really big, so you might have to break it down into something smaller. What do you do next month? Go back, look at your list (maybe you have 11 things now, or maybe you've added one). Ask, "What are my top three, and what's the one I'm going to do this month?" This really helps you actually lock in and put into play the things that matter most. Don't Do It All Yourself If this is overwhelming and there are so many things you want to implement, don't do it all yourself. A lot of times, I'm in the middle of a workshop or talk, and I'm texting my virtual assistant or messaging them on WhatsApp (the free way to do it, especially when they're in the Philippines). I'm saying:
Or I'm in Trello (my project management platform), adding a task specific to them. Quick Implementation Example One example was quote cards. One of my coaches shared that rather than a business card, make a quote card with 10 quotes connected to your business, not quoting other people, but quoting yourself with your business info on it. As he's talking, I'm writing down the 10 quotes I think would be great. I shoot that over to Kristine, my VA and say, "Hey, can you make a business card with five quotes on each side?" I took a picture of his, and sent it over. She had it back to me pretty quickly, so at break I showed him. I said, "What do you think?" He gave me a few pointers, and I was already off and running, sending it off to my printer. This is how you have massive, quick action: by not implementing everything yourself. If you're like "Oh yeah, but Diane, you have a team", you can have support too! You wouldn't believe how affordable it is to bring on a virtual assistant. And I make it super easy for you. Our company VA Made Easy, starts at just 10 hours a week. You don't have to hire full-time staff. You don't have to have an office they work in. You don't have to buy them a computer. It's all set, and it's definitely doable. We have an upcoming delegation workshop titled “Build Your Business & Reach Your Goals with the Help of a Virtual Assistant”. It’s free to join here. But if the date has passed when you read this, email my team at [email protected], and we will let you know about the next dates. Get the Best ROI When you're going to invest time and money in an event, use my recommendations to make sure you get the best ROI. Share this with a friend or another busy business owner who wants to achieve better ROI (return on investment) in their time, energy, and money. Until next time, stay dynamic!
Have you ever gotten to the end of your day and thought, “I worked all day, but I didn't actually move anything forward"?  It's probably because you're focusing on so many things at once. You…
But all the important things that would move your business forward didn't have time to get done. That's because there's a huge difference between working IN your business and working ON your business, and most business owners are spending almost all of their time in it. Working IN Your Business vs. ON Your Busines Just to make sure we're on the same page: Working IN Your Business This is:
You're basically operating the machine that is your business. If you're not doing the things in your business, your business doesn't run. Working ON Your Business But there's another layer to it, a higher layer. What does that look like? That's:
Working ON the business is where scaling happens. Growth happens. Revenue increases. But most women rarely get to put time, energy and resources there. Why Is This Happening? Because there’s a lot to do, and being busy feels productive. But being busy doesn't mean you're earning more revenue. You can be super busy and super poor at the exact same time. Honestly, for a lot of business owners, being busy feels safe because you're not necessarily doing some of these higher-level tasks that might be a little bit out of your wheelhouse or a bit of a stretch. You know how to execute. You know how to do your activities. You know how to handle things and people rely on you. There's reward that comes with being the one who keeps everything moving. You get to check off your list, which is fun sometimes. But eventually, you are the bottleneck. Because if you're the one working the machine, making everything run, then the business can't really grow past your personal capacity. You are the bottleneck to getting things done, and you are also the one holding your business back from growing. The Cost of Staying IN the Business If you're continuing to work in the business, you never have enough:
 You stay in reaction mode. Reaction mode may maintain the business, but it rarely scales it. If you're thinking, "Yeah, but I don't want to scale my business". Yeah, but you also don't want to be the bottleneck in your business, or what’s stopping the revenue growth, or you enjoying life. You can't build to the next level of your business while you're spending all your time maintaining the current one. You have to have both. What Working ON the Business Unlocks When you finally spend time on the business, you start to:
Honestly, it just feels so much lighter. You can't be carrying every moving piece yourself. I see business owners try to do this. Even ones that have been in business for decades are still doing each part or at least most of it themselves, and that's going to feel really hard. And it’s hard to maintain. When your core limiting belief is “I am not enough,” getting things done becomes proof of your value. That’s what keeps you stuck working in the business instead of stepping back to lead it. The Difference When you're in the business:
Working on the business can feel slower and less visible at first, but in the long term, that's the work that changes everything. Shift the Identity Stop asking "what needs my attention today" and start asking "what's actually moving the business forward?"  Often, people just get lost in their tasks. In the same way, when we work on tasks, we're not necessarily working on projects. It's a completely different way of operating. Why Support Really Matters It's not that you're incapable of doing everything. Maybe that's the problem. You're in the capable woman trap, where you can do everything, so you try. But because you're buried in daily operations all day long, you've never really had the time to lead, to be in the vision, and to be where you need to be on the business. I was leading the Dynamic Wealth Accelerator program and hearing from one of my clients: "I would have more leads if I had time to get them. I know there are things I have to do, but I'm not able to do them" because she's working in the business. She's not able to build out that vision because there are too many little pieces needing her attention. It's that shift that needs to happen. The Three Roles (Coming Next) In the next blog, I'm going to break down this framework even further from a book I think everyone should read: The E-Myth Revisited (get the updated version). In it, they talk about the three roles most business owners are playing (or we hope they're playing):
The problem is that most people in the business are focusing on just the technician role. Most women, most business owners, are massively overfunctioning in one of these areas, more than likely the technician, because that was the skill set that they had in the beginning. Ask Yourself How much of your time is spent IN the business versus ON the business? If you can answer that with honesty, you may also find the reason things feel so heavy right now or why you haven't reached your goals. The Solution We have a workshop called, Build Your Business and Reach Your Goals with the Help of a Virtual Assistant. It's on Thursday, May 21st, 2026 from 1-3 PM PT. You can register here for free. This is my gift to you. It is virtual, so I'm going to cover aspects of delegation, maximizing their time, and how you can gain more time freedom and better results. I'll tell you, when you get support under you, you have more time, energy, and ability to work on the business while your virtual assistant can work in the business. If you can't make it, but you know you definitely want a virtual assistant, or you want to explore the idea even more, please reach out to me [email protected]. I have a couple of virtual assistants who have some availability right now, so they can take a lot of tasks off your plate. Until next time, stay dynamic!
Let me ask you something: How many ideas are sitting on your to-do list right now… things that you know would move your business forward, but they are not getting done?  It's not because you don't care or you're not capable, but the problem is they're not getting done. A lot of people say it's a time problem, but maybe it's not. This may be an implementation issue. The Idea Graveyard I see this all the time in the businesswomen that I work with and the busy corporate professionals that I coach. You're smart, you're driven, you're not lacking ideas or strategy. But that actually might be part of the problem. You have so many:
But they're not fully executed. Over time, this creates a backlog, an idea graveyard of all these things, so many good ideas that never become results. The Secret: Just Implement I was pulled up front at a mastermind where my coach was talking about the successes I've had. People came up to me afterwards and said, "How have you had so much success?" They were looking for a magic pill. The key thing I said to them is: Implement. You just got to implement. Granted, I have had a lot of great strategy and ideas, but the thing is, I was implementing a lot of what my different coaches were telling me. It's maybe the truth that people don't want to hear, because it will actually get you faster results than anything else. Your coaches can give you strategies all day long, but if you don't implement them, you're not going to see the results. Knowledge Is Not the Edge We live in a world where you can Google anything. I'm sure you have used one of the AI platforms, Claude, ChatGPT or whatever, to come up with ideas. You can learn anything. It might not be entirely correct, but you can still learn from it. But that knowledge is not necessarily the edge. Though you need to be an expert at your own material, execution can actually be the edge. The women who are growing, scaling, and fueling momentum are no more special than you or I (though I'd love to say they are). It's more so that they're just getting things done. It's not that they know more, though sometimes they do have great strategies and ideas. They're just the ones implementing. Why Things Aren't Getting Done Your time and energy are pulled in so many directions, probably too many directions. You're:
The sad thing is, you're constantly in reaction mode. Probably 50% of your day is in reaction mode with these small tasks.  Then, when you have time, you're tired, decision-fatigued, or you don't have the mental space to execute, or you're delivering on the things you have sold or are good at, like client or customer service. Permission to Stop Seeking More Ideas I'm giving you permission now not to seek more ideas, but to implement the great ones you have. If you don't have a strategy or ideas, then of course, go and get it. But once you have it, implement before you gather more ideas. What Most People Do (and Why It Doesn't Work) Most people try to just get more organized:
That's not always a solution, because you're still the one doing everything. A New Way of Thinking Here is a shift that I hope you can have: What if the problem wasn't time management or discipline? What if the problem was you're the only one implementing, or you're only one of the few that are implementing? Think about that for a moment. Think about your organizational chart and all the different roles you have. Not only that, within every role, you're:
Of course, things aren't getting done. It's tiring to do all of that. You're just running out of capacity to get everything done because you don't have the right structure in place. Imagine This You have an idea and it actually gets implemented. You have an idea, and then it gets done very quickly:
It's not because you found more time in your own schedule. It's because you're not doing it alone anymore. How Do We Do That? This is where most people just jump in: "Today I need to hire help. I need to hire someone to work with me. I need to get an office. I need to rent space. I need to hire an expert." Yes, support is part of the solution, but you don't have to do it in a way rooted in old thinking. Before You Hire Even before you hire, it's thinking about: What do I really need to implement? You need to understand that first. Out of all the ideas and strategies you have:
What's the thing that's going to actually move the needle? That's what you need to delegate. I'm going to be doing a series here around delegation, passing off tasks, and using a virtual assistant to do this, so you don't have to rent an office, and you don't have to pay North American or Western rates. In my next blog, I will talk about the difference between working IN your business vs ON your business. Real Results Example One of my virtual assistant clients said to me, "Wow, I landed five new clients in the first two weeks." I said, "How did that happen?"  She said, "Well, I had this idea for a follow-up sequence to be done in emails that then set up calls with me. All I did was have my VA (virtual assistant) actually implement that idea for that email sequence. I was able to have a bunch of these calls set up, and I was able to close five of those leads into clients." Wouldn't that be amazing if in the next two weeks, you could have that type of result? Take Action Today Make a little list. What are the things that are unimplemented, that are not put into action right now? I'm not saying every idea you have needs to be implemented. I believe there are certain seasons for certain ideas, and this is not the time to judge yourself. It's just about awareness. Awareness is the first step to change. If you want to get the results you're looking for, and not just have this massive to-do list, then let me connect you with a great VA. Book a chat here. Or attend the next training. Until next time, stay dynamic!
Women ask me, "Diane, how do you maintain friendships if you're a busy woman?" That's what I'm going to talk about today. Not just how to do it, but the new way to build and maintain meaningful friendships as a busy woman.  This is the last blog of a four-part series all about friends, which was sparked by me being vulnerable and sharing how at my 50th birthday (which is in three and a half years), I want to have 50 girlfriends there. I say girlfriends just because I am craving, wanting more, closer female friendships. Friendships Don't Just Happen We all know friendships don't just happen. But what do we actually do to make them happy and healthy and meaningful? I used to think friendships had to be forged over years and years: high school friends, some sports friends, neighbourhood friends. They don't have to be forged over long dinners, big plans, lots of time. That's also because I don't have a lot of time, and I suspect you don't either. Because of this, I decided, "Well, I guess I'll be friends with who I can be friends with in the time that I have and in the things that are already happening in life." For quite a while, I've actually built a lot of friendships:
How We Normally Build Friendships 1. Put it in your calendar. If you don't schedule it, it doesn't happen. That's just the reality of life. Looking at my schedule every week, every few weeks, I think: Where can I plug in these walks, and coffee dates? Where can I invite someone I know to an event with me, or drive with me to an event so we can catch up? 2. Reach Out Without a Reason Just sending messages like:
Every time I do that, it's so well received. Sometimes it's "Oh, you were on my heart, and I prayed for you." This ability to reach out and even connect it to something you've seen before, like sending an impactful article, funny meme, or something that can be inspirational to the person, shows that you're thinking of them and that you care. 3. Be the One Who Initiates If you've met a cool person and you want to be their friend, initiate. I stopped waiting because I was waiting a long time for people to reach out, and it just wasn't happening.  Most other people are waiting too, and they're wondering why it hasn't happened. If you are the one who initiates and sets up the meeting, the next piece is easier. 4. Make a Plan While in a Plan While you're at the movies, on the walk, having dinner, having a coffee with someone, on the phone for a chat, make a plan for the next time you're going to be together. I learned this actually from my chiropractor. After my appointment, as I'm paying, he'll say, "Okay, so how long do you want to give it? Three weeks, four weeks?" I appreciate that because it goes in my calendar. Otherwise, with practitioners that don't book it in with me, I find months go by, and I'm like, "Oh, right, I need to book in." Then I'm too busy to even just book it. That's the easiest way to do it: While you're on that coffee date, just say, "Hey, let's look at our calendars. When can we meet again?" That makes it so easy to just keep going without a whole bunch of texts trying to figure out your calendar when it's probably already a month or two later. 5. Change Your Focus From "I'm just going to know all these people" to "I'm going to be making more meaningful connections." Then ask yourself: How do I actually do that? How do I make more meaningful connections with people? Is it one of these?
What is it for you that would help you really gain depth in that friendship, in that relationship? We could think about even the Five Love Languages. What is the love language of your friend in terms of their friendship language? Is it acts of service? Is it words of affirmation? What is it that they need? You could even ask:
That would really give more information for a stronger friendship. The New Way: Blend Friendships Naturally Into Our Lives I'm encouraging you to try not just a new way, like shorter coffee dates or going for walks, but what if we changed the way we spent time with others? What if, instead of it being another task, it just blended naturally into our lives? Invite a Friend to Do Errands With You
 Help Each Other I did that with one friend. I shared with her, “When my family goes away, I really want to organize my son's room. It's chaos." She surprised me by saying, "I could help you with that." And she did, so I asked, "Well, then what can I help you with?" I just remembered that I need to reach out to her because I haven't reciprocated yet. I was going to help her with some gardening. Since it's springtime now, it would be a great time for me to support her by spending a few hours with her in the garden. Many hands make little work, and it's much more fun to do these things with someone else. Invite Someone Over to Your Messy House How about we even change it from, we need to go out for dinner, using a lot of time and money " to " inviting someone over to our messy house to eat leftovers or grilled cheese sandwiches or something super simple? I remember when a friend of mine said, "Do you want to just come over? I've got some great leftovers." I gladly accepted. It just felt more personal to be in her everyday life. What if that was the new way we built meaningful relationships? I remember being invited over to stop in at someone's house. Coming into her house, I noticed that she hadn't vacuumed in a while, and I was like, "Oh, good. She's not perfect, and her home doesn't have to be perfect. This is just normal, and that's okay." Better that I get to go over and spend time with her than she freaks out and is like, "My house isn't ready, and I can't have you over." What if we just made it easier for us to do life together? We don't have to go on these big plans or adventures (though they are fun). What if we just build meaningful relationships as we live our everyday lives? Take Action Today With those thoughts, with this new way of building these deeper, more meaningful relationships as a busy woman, what is one thing that you could invite a friend to do with you? Look at your calendar. See what's on there. Is there something that you can invite them to be a part of? Then who is that one person that you could reach out to, even if it's just "I'm thinking of you"? Who is the one person that you would like to either rekindle your friendship or go into a deeper, more meaningful friendship with? Who could you reach out to? Really, that's the first step: just knowing who, and then figuring out the what. Given that it's spring right now, you could plant flowers, or depending on the season that you're in (maybe it's winter when you're reading this), there's always something that could be done physically outside, like shovelling a driveway, raking leaves, whatever it may be. What is something that you could do together? You don't need more time. You don't need to have it cost a ton of money. You just need a little bit of intention and a little bit of innovation to have it be the new way of meeting, doing life together, and building our friendships at the same time. And that's something you can start today. We Weren't Meant to Do Life Alone If you just found this blog, know that I don't normally talk this much about relationships and friendships. I just felt like this is something that a lot of people have been commenting on and sharing with me, the struggle that they have around friendships. So I'm putting time and energy into this because I know it will have a big impact. We weren't meant to do life alone. We're meant to be surrounded by other amazing women, other friends, people with whom we can live our lives with. So reach out to somebody today. Until next time, stay dynamic!
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