3 Ways to Increase Revenue I Saw at My Resort in Mexico

Are you feeling like you want to increase your revenue and decrease your expenses? 

I went on vacation last year to Mexico with a friend. I stayed at a beautiful resort called Vidanta where I learned three ways how you can increase your revenue, lower your expenses, and bring in more clients.

 (Think about your business and your business model as I go through these.)

#1 - Share resources between different customers

At the resort, there are five different hotels under the same brand. Those hotels share all the different services, events, locations, lounges, pools, and staff. 

For instance, there is entertainment on most nights. People from all five hotels can come and enjoy. The resort pays for one event, one band, one set of musicians, or one form of entertainment. All the resort guests can come no matter their level.

Now, where in your business could you have multiple customers from different priced offers share the same service or the same event on different platforms? Where in your business could you have the same resources or assets offered to different customers or different clients under different packages? 

I've seen this work so well at the resort because for example, if the staff are busy in some location, rather than the shuttles just sitting there waiting for one hotel, the shuttles are going around for all the different hotels - such great savings. 

Also, the customers who paid more get access to more pools and offerings. Where in your business could you include lower package benefits to higher paying clients, even as bonuses?

#2 - Create a desire for a higher-end product

The five hotels have different levels of experience, different decorations, and different levels of luxury. Some have different pools just right outside your door. Some are full suites with your own butler. 

How do they create this exclusivity?

The higher-level hotel guests can go to any of the pools and any of the locations and do all the activities. But if you were at a lower-end hotel, which is still amazing, you only get specific ones

Guests know which hotels are better than others and since everyone also wears bracelets that shows which people have access to which locations.

Imagine this in your business. You're creating a desire for the higher-end product because some of your clients are seeing what other clients get - what perks, bonuses, or offerings are given to your higher-end customers or clients. If they buy a certain package, they get these additional experiences. 

I was on the app the resort has, looking through the events and special activities they offered and thought, “Oh, I can attend this one, but I can't attend that one because that's at the super exclusive place.” It makes you covet the ones you can’t have, yearn for them, want them. It makes you walk past certain places and go, “I wish I could go in there.” 

If you have a platform for your courses or an app where your clients access their materials and additional ones are there but locked it may make your customer think, “I'm going to move up to that. I'm going to one day buy into that when I can afford that” or “I'm going to prioritize that because I want that experience.” Maybe it's “I want that VIP experience” or “I want those opportunities.”

#3 - Opportunities to Upgrade

There are opportunities during my experience at the resort to upgrade. So not only to upgrade to maybe a higher-level hotel but also opportunities to expand the package like “Do you want to add on this piece?” ​

I know you might be like, “Oh, God, I don't want to go to those sales things.” But think of this in your business. How can you have your clients move up in their package while they are still working with you? Or how can you have them expand to do add-ons?

It could be additional:

• Events
• Products
• Offerings
• Services
• Time with you

Whatever it may be. They already love you, right? Just like the people walking around the resort, they already love the resort. ​

Here’s a bonus tip. When your customers are in the moment of loving working with you, that's when you invite them to upgrade. That's when they might add on because they're in the moment of appreciating the experience or the results you provide, and they see the benefit. 

If you ask them, 

• “How are you enjoying this event?”
• “How are you enjoying the coaching?” 
• “How are you enjoying this product?”

And their response is, “Oh, it’s great”, then that's the time to see if they would like more or to expand their package. 

Which of the three ways to grow your revenue will you try? Let me quickly go through them again. 

1. Share the same resources amongst different clients you have or the different programs you have. Maybe they all use the same platform. Maybe they all get to come to the same or event. Maybe they all get to access this program that you've made, but at different levels or experiences. 
2. Create a desire for a higher-end product by having clients at all levels see all of the offerings. Having something like a lanyard or bracelet, a special seat or lounge to show the difference between them. Online this may be locked programs or other content at higher levels 
3. Have opportunities to upgrade. For those in one place in your client journey, or product and services, invite them to upgrade, expand, or add-on to what you already offer. Not because we're looking to get the most money out of our clients, but we're looking to offer them the best experience and the best results.

I’d love to hear which of these you’ve tried or which you will be bringing into your business.

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Read my other blogs here:

1. 3 Things Leaders Need Post-Covid
2. The Six Levels of Shining
​3. 3 Reasons You’re Not Making Good Goals