Hint: The people who have the results you want are probably delegating. They're not doing everything that you are doing, and it's helping them to get further faster. How do I know that the people who have the results you want are probably delegating? There are only so many hours in the day. When you look at small or big companies, the difference between a solopreneur and them, or even if you have a team of employees, the way to get ahead is by leveraging other people's time. Especially other people's time who are going to do the things that you don't want to do. They're going to do the things that maybe you have been doing, but they're going to do it better. They're going to do it faster. They're maybe even going to do it with more passion than you have for it. Now I'm going to go over a little bit about my journey with hiring support, and how I have been delegating. I also encourage you to show up on Friday, January 31, to my free training that's going to be talking more about how to delegate, what to delegate, and how to build your business and reach your goals with the help of a virtual assistant. What is a Virtual Assistant? A virtual assistant is someone who works virtually, and the benefit of is they can be from anywhere in the world. The ones that I match with my clients and the ones I use personally for 40 hours a week are from the Philippines, and there are many benefits to that. What my VAs do for me The thing that might be in your head right now is, “Well, I don't know what I would delegate.” I'll give you a brief overview of the things that my VAs do for me. Presentation design, handout creation, audio/video editing, putting it together for a course or a program, landing pages, email sequences, CRM management, email responses, research, tech, website updating - there are so many things that my two main VAs, Kristine and Karissa, do for me. They are amazing, and it's allowing me to not only have the results I want in my business because I have time to do the program development or to work with my clients, or to travel for work, and then they get to take care of all the backend stuff. I record a video every week, a Zoom video so you can watch it on YouTube because my team edits it and posts it on YouTube. You can listen to it on the podcast. You can read it as a blog here because my team transcribes it and puts it into a blog format and adds photos and then publishes it. You can get connected to all of these pieces through my newsletter, which is also put together by my team. Then how about my social media? My Facebook posts, LinkedIn, videos, short-form videos, stories, and carousels are all created by my team. Social media content creation, social media scheduling or posting, also social media management, are all taken care of. People say to me, “Diane, you're everywhere. I see you everywhere. I see all your posts and all the things you're doing.” The thing is, I'm NOT everywhere. It's just that I'm leveraging the content that I have. I'm repurposing this one video into all the different pieces. A key thing here is a lot of people go and hire a copywriter and a digital content creator, and then they say, “Diane, how do I get them to be able to speak or write like me?” Well, they're not you, and they don't have your expertise, and unless you're going to be able to transplant your brain into their head, they're not going to be able to write exactly like you and have the knowledge like you. Now, the workaround is the repurposing of your content. Because then everything is coming from you, and all the video is you, but it only is a 10 to 15-minute video. The other thing is, I have found copywriters who have been able to write like me. The crazy thing is, I read my posts, and I would say, “Oh, was that their post or my post? I don't even remember. Is that my words or their words?” I have no idea. But the problem is, they were getting paid at such a high level, and that rate kept increasing, increasing, increasing. While they were amazing, I'd have them, and then I'd have other contracted people and eventually I've got like 10 people I’m contracting. That's 10 meetings and 10 invoices to pay at North American rates. I have such joy being able to meet with my VA clients and ask them, “What are your goals for 2025? What are your goals for the next quarter? Let's have your VA do tasks to help you reach those goals faster. Increasing your results, or to free you up so that you can go and work towards these goals.” What you can delegate You may think, “Well, what would I pass off so that I could go and work on other things?” Well, how about many of the things I just suggested? I used to do my own blog from start to finish. It was like five hours every week. It was pretty ridiculous, but once I put this into place, the time has been cut down drastically because I only have to approve it. Side note: please make sure you approve everything that goes out for your business. If you’re still reading, then you’re probably realizing that his is why people are getting results that you're not getting in their business. You;re trying to do too much. You're doing tasks that are below your pay grade. You're leaving money on the table because you're not able to serve as many clients or customers or sell as many items because you're stuck doing these lower-end tasks. Not only tasks you need to delegate, but decision-making you need to delegate. If you're like, “But Diane, I have a team of people.” Well, do you have those people working optimally? Could you have those people that you pay a high rate to (because of where they live or their expertise) - could you have them create a wish list of tasks that they want to delegate to a VA? Do you see where this is going? If we continue to leverage not only our time but the time of the people that work with us, we are able to get more results. Plus, how many times have you been Googling or YouTubing, how to do some sort of tech thing, or you're learning a new platform and you're watching all of their training videos? Again, this should not be you. It should be your VA. Getting results not just in business but also in personal life Why else and where else are people getting results that you want? Maybe in their personal lives? This will be my last podcast where I'm doing it the week of because the next two weeks I'm going to be in Mexico. I'm going to pre-record my video that my team will put on YouTube, my podcast, and my blog for the next two weeks. I'm going to pre-record them before I go and know that the content will be taken care of. Will I have to approve some things? Yes, but will I have to record when I'm gone? No. Will I have to do all that work when I'm gone? No. The key thing is, I get to wake up on vacation, feel like I'm on vacation, go and sit by the pool, be anywhere, do anything I want, without the worry of “What am I posting today?” or “Oh, I have to make that handout.” I know that even if something comes up that doesn't need me, I can easily pass it off. Not only am I getting the results that I want in my business - and maybe you're seeing that in other people - but I'm getting the results I want in my life. I do Pilates twice a week. I am able to go for walks during the day and do other things that are important to me. It's not that I'm not busy, but my time is filled with things from all areas of life. In the middle of the day, I had to go and drop something off to my daughter. I had the time to do that. I was able to do that. If you are looking at other people in your life or other people online, and you're saying,
If you want any of these things and more, either the process of them or the results of them (results being maybe clients, sales, customers, more opportunities, more invitations, better relationships in the business) - if you're wanting any of that, this is the year that you delegate, ideally to one person who can be there for you in many different facets of the business. That's why we hire general virtual assistants so that they have a wide range of knowledge, anywhere from social media content creation, scheduling, and management to the video/audio editing and research and CRM management and email sequences and landing pages and more. They've dabbled in all of it so that they can be that go-to person for you. You’re Batman. You need Robin. You need someone there to help you and help you with all the things. A “yes” person who says,
At a fraction of what you would be investing if it was someone local because the cost of living is different. Wrapping Up I'm going to plant that seed for you: if you are busy, if you want to attain more, if you want to have more things happening for you in your business that don't rely on you, if you want a more relaxed life, if you want more sleep, if you want to be able to actually take a vacation, then this is the year. This is the message. This is me, hard truth, telling you you have to delegate. You have to delegate to someone. You have to delegate more. I'll tell you, when my clients start working with a virtual assistant, and they're like, “Oh, okay, I'll pass off this, and I'll pass off that,” they eventually get to a point where they're like, “Oh, that's cool. I want that done, and I want this done, and I want this done.” I do that all the time. I'll screenshot things or send ideas and new platforms because I know that my team is there to support me. It doesn't all fall on my shoulders. As I wrap this up, if you are wanting to have the results that you see other people get, it's time to delegate. If you want to learn more about this, I encourage you to attend my session this Friday. It’s called “Build Your Business & Reach Your Goals with the Help of a Virtual Assistant”. I'm going to talk all about what you can delegate and share our hiring process with you so you will learn more about that and can feel more comfortable. I'm going to answer your tough questions about:
I'm going to show you the super simple processes that we use and how I give you a lot of my systems and processes, a lot of my IP as a coach, a speaker, an event facilitator - all the things that I'm doing across all my social platforms and all my content creation. I share all of these as training videos and checklists and all that. I'm going to share that with you on Friday about how you can get access to all of those. Now if it's beyond Friday, I encourage you to reach out to [email protected] and ask for a replay. We might have a replay, we might not. If you're reading this later, that's fine. We'll see if we can hook you up to get you access to that, or reach out to me at [email protected] if you're serious about getting a virtual assistant, and we can have a conversation about Virtual Assistant Made Easy, where I connect you with a virtual assistant that I've already vetted, that we already know has the skills and the abilities, and that you can just easily move in, copy and paste a lot of my training videos and my checklists and start working with them with my support. Read my other blogs:
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