The Best Kept Secret Problem

You're amazing at what you do, but not enough people know that you exist, and that's costing you not just money but your confidence. Today, I'm breaking down why being good isn't enough, and why you need a Clarity Plan that shows you the fastest path to cash.

You're Really Good at What You Do

I'm guessing you're really good at what you do.  So many times I coach clients who are really good at what they do. Their testimonials are fantastic. Your clients get results, and they rave about you. You're talented, you're skilled, you're capable.

So why are you still stuck at the same income level?

The Frustrating Reality

Here's what I see in women all the time. 

They're excellent at their craft, but they're making $40K, $50K, $60K. Maybe they've broken the $100K and gotten into the six figures, while other people who you maybe look at and you go, "They're not as good as me. They're not as educated as me, they don't have as much experience as me," but they're making $150K, $200K, $300K, beyond $500K, even into seven figures.

You think, "Why? Why?"

Because it doesn't matter how good you are if no one knows you exist.

There are other things too that are stopping you from making the money you want, and instead of being the best-kept secret. That is a problem. 

The Hard Truth

Excellence without visibility equals... living below the financial numbers you want to achieve. Potentially, it's pushing a lot of business owners back into careers, back into getting that paycheck every two weeks, and back into having a boss. Maybe that's not what you want.

You can be the best at what you do, but I don't want you to be the best and be broke, or the best and not live your best life because you don't have the financial backing to do so.

I know it feels unfair, and you're probably thinking, "I've worked so hard at my craft. I have put in hundreds of hours or years of work, and I'm really good. Shouldn't that be enough?"

But the thing is, it's not.

It's not how good your website looks. It's not how fancy your business cards are. Because there are always going to be mediocre people making 10 times what you're making because they have the kind of secret sauce that maybe you're missing.

It's not because they're better. It's maybe because:

• They're more well-known
  
• They're showing up as a marketer rather than showing up in your craft
  

Rather than positioning yourself by thinking, "Oh, I'm just a really great coach.” “I'm a really great accountant.” “I'm a really great real estate agent," you're not looking at things through the lens of a marketer. Because they're known, they're getting the business. Or because they're thinking like a marketer, they're able to get the business.

What the Best Kept Secret Is Costing You

See which of these are true for you:

1. Your Income

What I see is people who feel like the best-kept secret are undercharging because they don't have enough demand. They feel scarcity, and so they just take what they can get. Or they charge less because they want to make sure that when leads do come to them, there's a yes.

That means you may be taking any type of client who comes along because you need the money. I've also seen a lot of people in this category who will do a lot of things for free because it seems like a good opportunity. They're going to get exposure, or they're going to volunteer because they love their craft so much that they just want to do it. And so if that means doing it for free, then they will.

2. Opportunities

It can cost you speaking engagements, partnerships, and media features. They're going to go to people who are more well-known rather than people who are maybe the best.

This is even more true as I enter the one-woman-show and acting-industry areas. I've heard there are a lot of closed castings, and it's only who you know and who is known that gets through. A lot of times, when applying for grants, the shows with a known name are going to get the grant.

Do you need to get yourself into that position of known AND best?

3. Time

You're probably wasting years of work being invisible while less talented people start building these empires, and then you're like, "That's not fair. How did they surpass me?"

4. Confidence

I see people in this situation losing their confidence all the time. Because you're not making the money you want to make, because you're not getting the number of clients that you want, you start questioning yourself. You see other people succeeding, and you think, "What am I doing wrong?"

I don't want you to be in that place.

What You May Be Missing: A Clarity Plan

Here's what you may be missing that could put all of the pieces together: a Clarity Plan. One that includes your inner and outer wealth, your marketing, and what's really going to move your business forward.

Not Just a Marketing Plan

Most people think they just need a marketing plan. "Oh, I'm going to post on social media every day. I'm going to be on every platform. I'm going to become an influencer."

But it's exhausting, and it's not fully what you need. It's just a little piece of it.

Instead, you actually need a Clarity Plan.

Depending on where you are in your business, ask yourself:

• What do you NEED more of? Money, time, or energy?
  
• What do you HAVE more of? Money, time, or energy?
  

The answers to those two questions will help you decide which direction your Clarity Plan takes. It's different for everyone.

The Three Questions Your Clarity Plan Answers

Question 1: How Is Your Inner and Outer Wealth, and Where Does It Ideally Need to Be?

Inner wealth: Your joy, your satisfaction, your fulfillment.

Outer wealth: The things that make you money.

We need both. Otherwise, you're going to be a really happy poor person or potentially an unhappy rich person. We need both inner and outer wealth to be satisfied in life.

Question 2: What's the Fastest Path to Cash for You?

A lot of times, people think:

• "When I get the website, I'll make money." That's not the case.
  
• "Once I get the podcast going and I have a bunch of people on it, then I'll make money." No.
  

We want to look at:

• Not the shiniest thing
  
• Not the thing that has more of a long game
  
• Not what worked for someone else
  

We want to look at what will work for YOU. What is your fastest path to cash based on your strengths, your audience, and your offers?

Sometimes, with clients, even just tweaking the price they offer, the number of packages they offer, or the way they position things. I remember just one tiny tweak we made for one of my clients, and she brought in an additional $5,000 in just a couple of days. By doing the same thing she already did, and with no extra work. She just tweaked a couple of things.

Question 3: How Do People Discover You, Trust You, and Buy from You?

What's the plan for that? It's not random tactics. It's not hoping people find you. It's a clear path from "I've never heard of you" to "I'm ready to invest."

Without a Clarity Plan, you're guessing. You're trying things randomly. You're posting on Instagram, hoping someone sees it (and maybe Instagram isn't the best platform for you). You're saying yes to this networking event, even though you're not getting any ROI (return on investment) from them. You just feel like you're spinning.

With a Clarity Plan, you're focused. You know:

• Who you're talking to
  
• Your ideal inner and outer wealth
  
• What to offer
  
• How they will find you
  
• How to stop wasting time on things that don't move the needle
  

That's the difference.

My Story: I Was the Best Kept Secret

I felt like I was the best-kept secret for years. If people just knew I existed, they would want to hire me. If they understood what I did and experienced it firsthand, they would hire me. A lot of times they did, but there was a gap, right?

My clients loved me, and they got results, but I was stuck at that same income level for years. I kept thinking, "If I just get better at my craft, if I just take another course, more people will come."​

I took more courses, got more certifications and became more skilled. I was excellent, but I was still at a financial point where it just felt like I was broke. I didn't love it.

But I didn't have a Clarity Plan. I didn't know what my fastest to cash option was. I didn't have a clear path for how people would discover me. I was just hoping.

Even after I took some courses and gained some marketing savvy, it still didn't quite line up. I was doing the things, but I was like, "Why am I not getting the results?"

It's funny, I remember being in a program where I was told by the two people running it, "You are one of our top five we have ever seen. You aced your offer, and I enjoyed watching it, so I just don't know why I don't want to buy from you."

What Finally Changed

I finally invested in getting an amazing coach who helped me to get clear on what I was doing well and what wasn't going well for me.

When I got clear, I started to know how to turn things around.

I did things like:

• Became a published author because I wanted to develop that instant credibility
  
• Built strategic partnerships so that I could get in front of other people's audiences
  
• And some other tweaks here and there
  

I gained clarity on what I really needed to be satisfied with my inner wealth and on how to have the type of outer wealth I only dreamed of.

Within six months, my income doubled.

I remember one day that blew my mind. I made an offer and earned more than I had the year before.

It's not that I got better at coaching. It's because I had a Clarity Plan and I followed it.

The Clarity Plan is not something I got from a specific coach. It's something I was able to put together from all these different pieces, "Ah, this is the right recipe for me."

That's what I do with my one-on-one clients: I bring them through this so they know who to talk to, what to say, and how to get in front of the right people, so people start finding them.

That's what I want for you. I want people to start finding you, not for you to remain that best-kept secret.

The Real Cost

You probably hear this: people say, "I can't afford to invest in getting clear right now."

Let me flip that: You can't afford not to.

I'll tell you, when I paid for it, it was a really big investment for me, and I felt nervous about it.

But every month that you stay the best-kept secret, you're losing income.

Let's Do the Math

Let's say you're stuck at $50K, and you could be at $150K right now with the right Clarity Plan. That's $100,000 a year that you're losing. Over three years, that's $300,000.

Now, what if I said you could get your own Clarity Plan for just $997?

I wish someone had done that for me all those years ago. Because the problem is:

• Companies teach you how to be a coach, but not how to run a business as a coach
  
• People teach you how to be a realtor, but not necessarily how to run the business of being a realtor
  
• And this goes on and on and on
  

What's the real cost of staying a secret? The question isn't "Can I afford this?" The question is, "How much is it costing me to stay stuck?"

It wasn't just costing me financially. It was costing me:

• My self-confidence
  
• Time
  
• My mood
  
• All the different things
  

Maybe you feel that way too.

The Dynamic Wealth Accelerator

If you're thinking, "Yeah, I'm the best kept secret, and I'm so good, but no one knows me. No one knows I exist," I want to invite you to The Dynamic Wealth Accelerator.

It's a two-day intensive where we create your Clarity Plan. We're doing this the first week of March, but there are dates continuing after that as well.

Here's What We Do:

1. Get Clear on Your Inner and Outer Wealth Goals
It's not the same for everyone. They're specific to you and who you're going to be.

2. Map Out Your Fastest to Cash Path
We figure out who your best clients are, and map out your fastest to cash. Often, there is the lowest-hanging fruit, which helps you knock out your financial goals really quickly. I help you decide: What offer? What price? What's your path based on your strengths?

3. Build Your Credibility and Visibility Plan
How do people discover you? We're going to make you a published author, a collaborative author in the fifth book in the Dynamic Women® Secrets series. We're going to do that because it's going to build that instant credibility, instant positioning. You get to leverage my network, my social media and such.

4. Create a 90-Day Blueprint
You'll know exactly what to do on Monday morning. No more guessing, no more spinning, just a clear plan.

The Investment: $997

I know some of you are thinking, "I can't afford that," but here's what I want you to know:

You can't afford:

• Another year of being invisible
  
• Another year stuck at the same income
  
• Another year watching people succeed who aren't as good as you, while you keep staying as the best kept secret
  

Ready to Get Known?

If you're ready to get known, I encourage you to message me. Tell me a little bit about you, and I'll let you know how you can come and join in on The Dynamic Wealth Accelerator.

Let's build your Clarity Plan together. Let's get you visible. Let's turn the excellence you have into a high income.

Contact me: [email protected]

Until next time, stay dynamic!