Life can feel full and unbalanced and then you need to find more time to be on top of your social media. And while social media truly has some great benefits for your business, it can get in the way of your personal priorities and take a lot of time.
Since I love efficiency and saving time, in this blog, I’m going to share some tips to post on social media faster and easier. But before you try to cut time in any activity, ask yourself these 3 coaching questions I ask other female business leaders:
Think about these questions as we go through the tips.
(Take note: I’m not a Facebook expert. These are some tips I chose to do in my business as I grew it with 2 young kids. In case you didn’t know, Facebook can penalize you for using an external posting system. You’ll be penalized by not having your posts show up as often as posts that are organically posted straight to Facebook.)
Now, there are ways on how you schedule posts for Facebook and other social media platforms:
1. Copy and Paste
You could copy and paste your posts on different Facebook groups and schedule them. But if you really want to post organically, one tip I’ve heard is to stay in the box that you’re pasting in for 10 seconds because that is of Facebook's way of knowing did you actually write this post or if you went on a copy and paste spree.
Extra Tip: Create an Excel or Word document where you have all your posts ready. This way, you can have your posts more organized and planned out and you will not be distracted by Facebook.
2. Use Scheduling Systems
There are different tools that you can use to schedule posts for different platforms (not just for Facebook) at the same time like Buffer, Hootsuite, CincShare, and Planoly. I used Hootsuite before where I would create an Excel spreadsheet that contains all the information (what and when I’m going to post, hashtags, etc.) then I would bulk upload it to Hootsuite. Right now, I am using Planoly where I can schedule my posts for Facebook, Instagram, and Twitter. And even better I have my VA do it.
Your reach may not be as good using this way so you have to ask yourself, is it more important to do this and have more time? Is that more important than having it have a bigger reach? In coaching many busy business owners, my thought is, "if using a scheduling system means you’re actually consistent in your posting, is that not better than being inconsistent in organic posts?" It all comes down to what you value the most.
Extra Tip: Work on better content. Work also on staggering times like 1:07PM instead of 1:00PM or 1:23PM instead of 1:30PM so your post is not competing with posts at those times. Another tip is since you’re using these tools to schedule your posts, you can post on different social media platforms so you’re also present on those platforms.
3. Use Facebook’s Creator Studio
Facebook has its own platform called Creator Studio. Use Facebook's own platform because it might be better because Facebook is going to like that more and maybe push more of your content out.
Facebook doesn't like this as much, but you can always push content from one platform to another. I can post to Instagram and have it fly over to Facebook and or Twitter.
Is this the best thing for my time? Yes. Is this the best thing for my business? Maybe not. I'm dealing with the time that I have. So I encourage you to do the same - to think about what is the best use of your time.
Extra Tip: Have someone manage all of your social media platforms then they can engage and post organically for you. Even if you don’t feel you have the budget, think about how you can make it happen. This will free you up to do more income generating activities.
5. Pick One Platform
Pick one platform and make sure you're doing some organic posting by posting straight to the platform. Then get on there and actually engage with your posts, reply to people’s comments, like them, and ask them a question back.
If you push content from one platform to another - great! If you bulk upload to other platforms, great! But at the very least pick one platform and really put a lot of energy into it. Ideally, focus on where your clients already are.
Extra Tip: Have good content. Create content that's engaging. Create content that could go viral because it looks good. Create something that people want to consume.
Which of these tips will you try out? Let me know in the comments! If you have questions that I can help you solve, comment down below, so I can answer that in my next blogs. Join my FREE Facebook group Dynamic Women Global Community, I love sharing tips and techniques there.
Read my other blogs for more time-saving hacks:
In my last blog, I talked about four aspects to supporting your success: networking, accountability, mastermind, and a coach.
The best is when you can have networking, an accountability group, a mastermind, and a coach all in one group. I share this with my clients. It helps them achieve more, stay focused, and get new opportunities.
Why is this good? Think of an iceberg and water.
When you spread yourself thin and do a lot of different things, you only really get the tip of the iceberg because your bandwidth is so spread apart. When you have ONE group that you're working with to satisfy your masterminding, networking, coaching, and accountability needs, you get to go:
What are the other benefits of having these four things in one?
1. You save time because:
2. You save energy.
3. You save money.
When I was able to see all of these benefits for myself and how it was a better way of up leveling my business I started looking for it. In the end, I created it for my clients. It was a huge difference.
You’re probably searching for something like this - for something that would just ease the burden of all the things you have to get done. A speed course to help you reach your goals, a program that has four in one. Your one-stop shop to help you reach where you want to get to.
This is why I put all my years in my education, my teaching, coaching, delivering workshops, delivering speeches, presentations to groups of people, and all my personal and professional development, put them into one program - the She's Goaled Program.
Check it out and apply to be able to reach your goals with the 4 point system.
Here are some of my blogs that you may also enjoy:
I’ve struggled in my business at different times. I thought I was making the right decisions based on what others had suggested, but the problem was they weren’t actually doing what they shared with me.
I was constantly reviewing and making changes. Of course those mistakes were really learning opportunities. But the thing is, what if you just knew how to NOT make those mistakes?
What I learnt is how quickly you decide to make a change and how fast you take action actually determines how successful you're going to be. If you can't make changes when problems come or you stay in the wrong decision for too long, then you're going to have more negative outcomes.
As a coach, they don't teach us how to run a coaching business. So, I did these things:
1. I joined a networking group.
Networking groups are great, but the problem was that the networking group I was in wasn't giving me a strong level of information that I needed on how to run a business that's in alignment with me.
2. I hired a good business coach.
It was really great working with her. She helped me with business foundations, but I was missing that group interaction. I want a group of people, especially women, to come together and we can move our businesses forward together and I can get some information.
3. I joined a Mastermind.
I joined a mastermind, but I wasn’t getting that high-level strategy that I needed from it. This mastermind was self-led wherein the participants were to lead it. I was the only coach and facilitator in the group. I ended up having to run it. That just felt weird. I started to feel like the coach, where I'm not able to chill and relax and just be part of this experience. And so I thought to myself, that's off. That's not right.
4. I had an accountability group.
I thought maybe I just need a little accountability group to get things going and help me get things happening. But I realized, these people are not doing what they said they would do. And it was quite frustrating for me because at the time, I was pregnant. I was spending more of my time there coaching them how to reach their goals, and how to actually do what they were supposed to do. It was frustrating. That level of accountability wasn't there.
I had a networking group, a coach, a mastermind group, and an accountability partner. They were all serving partial needs for me, but none of it was like fully encompassing all of my needs.
It takes a lot of time to attend four different events. It was costing me time and brainpower. Each of them had its own set of requirements and expectations. I couldn't keep my head straight with all those things. It was also costing me money!
What I wanted was ONE single track to put my business train on. To be able to just go to one group of people and have them serve all of my needs and get my business moving forward so that I am not wasting my time, energy, mind power, and money.
Why isn't there something where a group of people can have the following aspects:
1. Networking - We get together and have networking opportunities. We start referring each other and can use each other's services.
2. Accountability - We can have accountability with someone in charge. Having an actual facilitator, coach, or someone in charge of that accountability can lead to better results so that the participants don't have to hold each other accountable.
3. Mastermind - In some groups, certain people take more time because the time isn’t being managed. When there’s a facilitator to facilitate the timing, everyone gets their time. It's not just the power of the group, but I want someone in charge that knows so many different things.
4. Coaching - Having someone in that group who can coach. The cool thing is, as they're coaching someone else in the group, you can learn so much, too. By being coached in front of others, you also have that feeling of we're in this together.
Which of those four pieces do you like the most? You can have networking, accountability, mastermind, and a coach for your life as well in your business.
In my next blog, I will share with you the ONE step I took that helped me achieve more, stay focused, and get new opportunities.
You can also read my other blogs:
1. The Price We Pay for Our Decisions
2. Hire Help: 1 of 5 Tactics to get more done in life or business (Part 1)
3. 5 Tactics to get more done in life or business (Part 2)
Last year I worked too hard. Not because I was told to, definitely not because I was forced to, but because I was the worst boss ever.
How did I finally realize this? Another women told me!
Imagine me bumping into a mommy friend who I haven’t seen since those lovely maternity days (and yes even with a new born I was still working, but I spent a lot more time getting to be a mom.)
She says, “Wow you’re busy. I see you all over Facebook
with your coaching, DWA meetup, and your workshops,
along with other places.”
And so we chatted about the things I was working on, I heard how she was doing and got updated on the progress of her kids (she has two.) She told me I should be proud of myself. (That comment in itself could be an entire blog post on the impact of a positive acknowledgment).
I thanked her and said that this year I was focusing on getting my programs online so I could reach more people internationally. I wanted to streamline and spend more time with my family because I worked too much last year.
Her response, “Well, don’t you work for yourself?”
Well smack me over the face! I do! Hahaha! She was so right! I do work for myself and I work myself hard!
I LOVE what I do! I really do.
With the drive I have for my work and the passion I have for the people I serve, I feel like I want to work…A LOT. But it’s a thing of the past; I’m changing.
Well, the hard work gave me success, got me established, achieved great results for my clients, and gave me great nourishment. But it also cost me some things. We can only sprint for so long.
I want to live the width of my life as well as the length of it. (Something I just spoke about in January to a group of mompreneurs).
Now I have a different set of goals; ones that focus on the process of life over the results.
Maybe in a part of your life you need to be a better boss to yourself. Or maybe you just need a friend who points out things you’ve been blindly ignoring. I’m curious, what would they say to you?
P.S. I’m thinking that I’m not the only one who works themselves hard. Please tell me I'm not alone.
P.P.S. Inspire me and other entrepreneurs with how you are going to be a better boss to yourself.
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