Does your business need more fans or are you just defending those few you already have?
As an athlete in basketball, volleyball, and soccer I have almost always been defence. The first back to defend the hoop by stopping the shots, the blockers right at the net to block the spikes and the last line getting in the strikers way to defend the shot on goal.
But when rugby came along, I got a new perspective. I was still in the defensive role (full back) and from where I stood I could see everyone and everything happening. It also meant I was the last person to defend our line from being crossed and scored on. But I was also allowed to penetrate and score. I was allowed to play offence as much as defence.
So how does this relate to business? A balanced plan with great offence, as well as defence, will focus on the action moving forward; the steps needed to make a goal. For example, being proactive about getting clients or learning the negotiation skills needed to close a big deal.
Get your offense in place and you can enjoy having:
And enjoy being:
Now ask yourself, are you playing more offence or defence in your business? Is it time to balance it out?
Let’s get a poll started! Do you prefer offence or defense? Any tips on how to do well at it?