It’s been great to get on the field lately. My Wheel of Life is a little less wobbly with fun & recreation getting some attention. Little did I know that some dirt on the face would get me thinking about business strategy: a great defence wins a game, but a great offence brings the fans.
Does your business need more fans or are you just defending those few you already have?
As an athlete in basketball, volleyball, and soccer I have almost always been defence. The first back to defend the hoop by stopping the shots, the blockers right at the net to block the spikes and the last line getting in the strikers way to defend the shot on goal.
But when rugby came along, I got a new perspective. I was still in the defensive role (full back) and from where I stood I could see everyone and everything happening. It also meant I was the last person to defend our line from being crossed and scored on. But I was also allowed to penetrate and score. I was allowed to play offence as much as defence.
So how does this relate to business? A balanced plan with great offence, as well as defence, will focus on the action moving forward; the steps needed to make a goal. For example, being proactive about getting clients or learning the negotiation skills needed to close a big deal.
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