In my last blog, I talked about the benefits of lead magnets. Check that one as well, so you have a little more information on what they are and the importance of them.
Examples of Lead Magnets
You’re going to read about some examples of lead magnets and their pros and cons. This is just a few options and so don’t be limited by it. I hope this inspires your lead magnet creation.
Example 1: E-books and Guides
E-books and guides are very comprehensive resources and can be seen as something somebody really wants. However, we want to make sure it's not too big or too dense where the reader doesn’t read it.
Create an e-book that's pretty short and has maybe interactive activities in it or has a video that goes with it. Rather than just an e-book, maybe call it a mini-course because people are often more willing to go through a mini-course where it's broken down into different pieces, that comes out on different days, rather than just a full-blown big e-book.
Now, it's up to you, though. If your e-book is something that people really covet, then you can give it to them because that's going to have them say maybe “Yes” more quickly to get your e-book, but just know that they might not read it.
If your strategy is just to get the lead and get the email address, please know you have to nurture after in order to turn this lead into an actual purchasing client.
Example 2: Templates and Worksheets
I really like this one because Templates and Worksheets are practical tools that can assist your leads with specific tasks and activities. If you're in finance, you could give a budget template. Maybe you think, “Oh, everyone's giving that.” Well, it's because it works!
If you're in project management, you could have a checklist. If you’re in social media, you can give a content calendar. These are all things you can give where people could just start plugging things in and using them right away.
The cool thing is, if it's something they're going to use over and over and over again, like a journal template or checklist, or something used more often, like a content calendar, they will constantly be seeing your material and your name. They're going to continue to use it, and you're going to be lying around their office or house.
An important tip is to make sure that your branding is on it somewhere. It doesn't have to be massive. It can be discreet, but enough that when they ask themselves or someone asks them, “Where did I/you get this?” They will say your name. Also, if they lose it, hopefully they remember your name and can get it again. Plus, if it’s six months down the road, and they need another copy of it they’ll ask themselves, “Where did I find this? And where did I get this from?” They're going to see your name, your brand name, and maybe your website there.
Example 3: Webinars or Online Courses
Webinars, courses or masterclasses depending on what you want to call them, are all lead magnets where you teach something. Think about what you want to eventually offer and create a course to position it. So at the end of this lead magnet what do you want them to “be”, “do” or “have” and then reverse engineer it.
They can be interactive sessions or are at least engaging and as I said, they provide educational content or training on different topics.
Make sure that this really does establish your credibility and provides value to these potential customers because they're going to be thinking about,
If their experience with it is confusing, hard, takes too much work, they're going to think that everything you sell is that way.
Example 4: Exclusive Access or Trials
With these, it gives them access to some premium content. It could be a membership site. It could be early access to new features or products you're offering. It could be a free trial of services or software you're offering.
This can cause them to not only jump in and get the Early Access, but could then move them from a trial or early access into actually purchasing it. One-month membership free could then push them to purchase it afterwards because they start to see the value.
I was given a month’s access to something for a dollar and another time I was gifted a month’s access after finishing another course and I’m still in the membership.
Example 5: Quiz
Quizzes are wonderful to offer, and there are many ways that you can do this. A quiz is going to give them some questions where by the end of answering it, it gives them some insight about them.
Some ideas from what we've done in the past are:
Another type is to buy access from a quiz site, and it automatically tallies their quiz and gives them a response. Another option is to have it where it will email them the response directly.
Sometimes this really bugs me because they weren’t upfront that I would need to give my email to get my results. I don't want them to contact me. I just want the answer to the quiz. You have to really think about how this is going to be, and I like to give them the quiz after the email then results right away as well as emailing it to them.
Ways you can do the lead magnet
Here are some ways you can share a lead magnet:
There are all different ways to do this, but the key thing is have it someplace where they give you your email address and a way to deliver it. It could be the platform you're on that is delivering it. It could connect to your CRM, where you email from, and it could trigger that which then emails it off.
Or you know, in the old days, I used to have people just message me “I want that”, and then I would start emailing them out from my email address. There are so many different ways you can do this. Just make sure if they're giving you their email, you actually deliver on the thing you promise them.
Lead magnets are really important for business. They are a great tool to have and help you attract leads, engage with those leads, and convert them to potential customers. You get to offer value, resources, and incentives. This helps you to capture leads, nurture relationships, and establish yourself as a trusted authority in the industry.
I encourage you to have not just one lead magnet. Instead, have many lead magnets because it's going to help you with lead generation, higher conversion rates, and personalized marketing. It gives you the opportunity to build that long-lasting customer relationship.
All leads don't have to be people you haven't met yet. You can put out your lead magnets to your current network and see where they're being drawn in again. I encourage you to harness the power of lead magnets. It will propel your marketing efforts forward. It'll drive substantial growth for your business, and they're quite fun because it helps your client or potential client to have a win and you as well.
P.S. Speaking of lead magnets, here’s one that you should take advantage! Download the “3 Simple Steps to Figure Out What You Want” booklet.
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