Your business vision or vision statement has a lot of impact because it’s a picture of your company in the future. It’s the dream destination you’re working towards. Answering the question, “Where am I or where is my business going?” But for so many entrepreneurs and business owners it starts to gather dust on the wall or gets stuck on the pages it’s written. I’ll admit mine is tucked in my Business Plan. You might be thinking – what is mine again?
Envisioning where you’re going is a powerful coaching tool I use with my clients. Whether it be generally in your life or in one of the ten specific areas like your marriage, your health or your finances it’s beneficial. And for the business vision it’s one of the first things you create as part of your business plan. Then why do we neglect it once it’s made?
Rather than focusing on why we don’t look at it, we’ll spend time seeing the benefits to why we should. It’s more fun and will probably make us more motivated to make our business vision front and centre.
1. We all thrive from inspiration. That’s what your Business Vision is best used for! Some days can be hard when something goes wrong or when we work an 18hr day, so having that dream image can keep us going.
2. Your vision statement can be used as a framework for your strategic planning. You need a frame to hold all of your plans and without it you lose the backbone to your business.
3. Then the vision will help you when making decisions and keep you on track with where you spend your money and other resources.
4. Sometimes we get so wrapped up in what we’re doing day-to-day that we forget what our first or bigger intention was to starting a business. Having the vision reminds you of what you’re working to build.
5. A vision statement helps to keep you and your employees or members know where you’re going.
So how can you not neglect your business vision?
1. Make it more prominent. Create a poster for your office. Have it printed out and on your planner. Make it your screen saver. Put it on a post it for the start of every week. Read it and then move it to the following Monday.
2. Share it with your employees and those who you hire. When people like your coach, web designer, accountant etc. see your vision too they’ll be able to better support you and drive your business towards your vision.
3. Have a date with it. Mark it in your calendar to revisit it quarterly or even better monthly. Include it in your reviews. Ask yourself, “What have I done to move towards this vision? Am I on track? And what do I now want to do to get closer to my vision?”
If you’re already doing these things, then BRAVO! If not bring at least one in so you can reap the benefits of giving attention to your vision and make your business dream a reality.
P.S. Share below what your business vision is. And let us know what you do to give it the attention it deserves.