Love it or hate it social media is a key marketing tool for your business. We use it to inform, educate, persuade and convert.
Facebook ads, posts and comments.
Twitter tweets, favorites and chats.
Instagram. Periscope. Need I go on?
There are a lot of options and each platform can have it’s own purpose. You may use one to build your network while another to sell and yet another to drive traffic to your website.
Do you know what the purpose is for each of your platforms?
I’m not going to pretend that I’m a social media buff or a marketing maven, but I am in the business of asking powerful questions. Making you come up with answers so you can have clarity, gain confidence and get into action.
So I’m curious, what does your activity on social media say about you? What does it tell potential customers about your business? What is it confirming in your clients?
Try this activity:
Go onto each of your platforms and scroll through your feed. You can do this with your business, your personal one or both.
These 2 are creating a snap shot of a potential experience for a client, colleague or future customer.
Obviously, if the purpose isn’t what you had hoped. For example, if you hoped to educate, but every other post is a sales pitch then you’re not living up to your purpose. It’s time to re-evaluate.
Is the way you show up in-line with your brand? Do those 3 words really describe you and/or your business? If not, work with the person in charge of your social media (so maybe you’re chatting with yourself) to re-establish the way you want to come across online. Then create your content according to that.
Remember that it’s great to get in action around tasks, but better to know exactly what your intention is 1st then move with purpose. Then review every now and again to make sure you haven’t deviated.
I’d love to know your brands 3 words. Share below!
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