Diane Rolston Interviewed by Jack Canfield

One of the highlights of my 2023 was being interviewed by Jack Canfield. I’ve shared it in my podcast, my social media, and on YouTube. But there are a lot of nuggets in that 20-minute interview so I want to share with you now the full transcript in this blog!

​Read my answers to Jack’s burning questions about my passions and the challenges my clients face. 

Enjoy reading!

JACK CANFIELD:

​Hi, I'm Jack Canfield. You may know me as the co-author of the 'Chicken Soup for the Soul' series, the book 'The Success Principles,' and featured teacher in the movie 'The Secret.' I'm here with Diane Rolston, and we'll have a great conversation about her amazing work in the world. Welcome, Diane.

DIANE ROLSTON:

Thank you. A pleasure to be here with you.

JACK CANFIELD:

I'm glad you're here. Tell us a little bit about what you do.

DIANE ROLSTON:

Well, Jack, I do two things.

First, I've had great success as a certified life and business coach. I specialize in coaching high-level dynamic women as well as entrepreneurs. I find that they prioritize success over their satisfaction in life, so I help them rebalance their life while still getting to their goals quickly and powerfully.

Because of my work, I'm often brought in with my expertise to do keynotes, so fee-paid keynotes. I talk to women's groups. I speak to conferences, associations, corporations, and such. They have me basically come in to be the person to inspire them, to get the event going, and to share some of my strategies on leadership, success, business and life.

Because of that piece, the coaching and the speaking and how I run my business, I've had people come to me and say, “Diane, how do you do all that you do and still have a life and have a family?” I’m married with two kids.

As you probably know, many different things connect to someone's success. But one of the main things is that I have really, really great virtual assistants that helped me behind the scenes.

When people like these high-achieving women, business owners say, "Diane, how can I do that, too? How do you hire them? How do you train them? What do you delegate?" Then, I tell them, "Oh, well, I actually do more than just admin tasks." Because a lot of people think, "Oh, a virtual assistant does your email and calendar." 

Instead, I do other things, higher-level tasks and projects with them things like they're going to support my:

• Social media content creation
• Management
• Technology
• Creating graphics
• Audio and video editing

All these different things a busy business owner must do every day and doesn't have time to do.

That's how the second business was formed. I now consult, coach, and provide virtual assistant services for the busy business owners I work with. 

JACK CANFIELD: 

You have virtual assistants you've trained and help people hire? Is that what you're saying?

DIANE ROLSTON:

Yeah, I share many of my systems, my processes, and how I've been doing my coaching and speaking business with my clients. Plus, I'm a podcaster. I have books, run summits, and a women's community called Dynamic Women.

With all that, they say, "Okay, cool, we can just take that." It becomes straightforward for them. It's like an easy recipe to follow. It's like, A-B-C 1-2-3. I connect all the dots for them.

JACK CANFIELD:

It's interesting because I do a lot of consulting with entrepreneurs, usually startup people who are just starting small businesses, solo entrepreneurs, solopreneurs, whatever. They always say, "Well, what's the next thing I should do?" I say, "Hire an assistant." The best thing you can do about anything is hire an assistant. It can be a virtual assistant or someone local, whichever. But half of my staff started as interns for free as assistants in my company, got to know them, worked well, kept them around to now they move on up, whatever. But it's so important.

Do you find that many people feel like they don't deserve an assistant? They don't feel worthy of it? Or do they feel like they can't afford it?

DIANE ROLSTON: 
All of those things. All of those pieces. I think it's based on what society has drilled into them. This picture of this hard-working 80-hour-a-week solopreneur that means:

• “You can't afford to have it yet.”
• “You're not allowed to have it yet.”
•  "You shouldn't do it. Just work hard."

But that's not why people get into doing their own business. We're not meant to do every aspect on that organizational chart. We are meant to stay in our core competencies.
JACK CANFIELD:
You're passionate about what you do. Why so passionate? Where'd that come from?
DIANE ROLSTON:
Great question. I want people to awaken. I want to provoke them to what's possible. I want to unleash the dynamic version of themselves. When I'm brought in to do a keynote, whether it's an opening or closing, whatever it may be, I often share one of the struggles that I had and one of the biggest learnings, which is to stop measuring your life according to your success.
What happens is people do that, and then they get into this place of, "I'm only happy when I have success." But once they reach the success, they realize, "Wow, success is fleeting." Then they chase that next goal, that next high of achievement, but then they realize, "I'm not even satisfied inside." That's sad.
I see it a lot in high-level, dynamic women and entrepreneurs who end up being overworked, overwhelmed, and pulled in a million directions. It's like they're on that hamster wheel, right? It's just going faster and faster and faster and faster. Eventually, they fall off. Instead, I encourage them, "Measure your life according to your satisfaction."
If I were coaching you, Jack, I'd say, "Hey, let's use this tool. Let's look at all the areas of life, and what do you want in every area?" That's one of the most challenging questions people have to answer. You probably know it in your world. Most people ask, "What do you mean 'What do I want?'"
To see the visual when they can score their satisfaction and ask, "In the future, what do you want in these areas?" and when they get really crystal clear on that, they go, "Oh, this is great. I can choose what I want for myself," not just what society has dictated is successful, what society has decided that just confines and defines us. I want to be able to bring that to more people. That's why donating my books and proceeds to women in shelters is important to me.
JACK CANFIELD:
Oh, good for you. There are a lot of people out there who say they coach people, they help them live more successful lives, whatever. I think you've answered part of this by talking about satisfaction. But what makes your work different or unique compared to all the other people who are out there doing that?
DIANE ROLSTON:
Yeah, you're very right, Jack. When I work with people, I give them strategies. I give them ideas. I give them a clear plan. I pull out of them what they want. But a lot of other coaches say they do that, too. 
I think the difference is I'm still in the game. I'm not on the sidelines. I'm doing the coaching. I'm working on myself. I am constantly like, "Okay, how can I be more satisfied," and I'm doing all the things in my business and at least overseeing them.
I'm still in the game where I find many other people who don't have the experience I do, or they were doing this 10 years ago or even just a few years ago. But if you're on the sidelines, you don't know what has changed in your ideal clients' lives their businesses, with technology.

Because I'm still in it, I understand. I can relate to my clients, to the struggles they've had, to the fears they have. Because of that, I also feel it's really important that my clients get me when they hire me. They get me. They get my consulting, my coaching, my speaking. They're not going to get someone under me.

That's probably part of why I have over 1000 five-star reviews on social media and other platforms. That's part of it.

I think the other piece I aim for is a complete transformation. Not, "Let's have a quick fix. Let's make this happen overnight." No. I want a full transformation, an entire shift so that it can not just be in that specific situation but ripple out into other areas of life. Plus, they're a catalyst for change for others.

JACK CANFIELD:

Now, you alluded to one of these things earlier, but I'll ask you again: you see a lot of challenges out there in the world that people are having. What do you see as the most common challenges? How do you help people address those and overcome them?

DIANE ROLSTON:

Great question. It's funny because I love challenges. I grew up playing competitive sports. I have to create challenges for myself so I'm not bored. But I know you're speaking more about problems in this case, right? Obstacles that people face.

When I'm coaching one-on-one, in a group program, or even in a virtual session, I often hear from these high-level women and entrepreneurs that their challenges come up.

I'm going to share three challenges with you. I'm going to share some that are pretty much universal to all.

The first one is that you have to balance work and life. You probably already know it isn't true, and you're like, "That's a lie." These challenges are all lies. I'll tell the lie, and then I'll tell the truth. If you're looking at work and life, they won't be balanced. The reason being is work is only one of the areas of life. We need all areas of life, so people are always like, "Well, I'm never going to be able to balance that." For me, that was an eye-opener. I'm a little bit of an A-type, recovering perfectionist. When I saw that, I went, "Ah, no wonder life's not balanced." It's not going to be. Once I started looking at my whole life, all ten areas, that helped me to allot where my time is. For my clients, I'm like, "Okay, so now what do you want in all these areas? How do you want things to be when you have that clarity? Then you'll be able to put in the right amount of time, energy, and money." That's the first lie.

You spoke about the second lie earlier: you don't make enough, or you're not big enough to hire or delegate. That is such a lie. Now, maybe you know, your day one in your business, okay, like, "Let's figure out what you're going to do first." But entrepreneurs still believe they can't hire someone, as you've said. But the thing is that people are thinking, "Oh, they're too expensive." But what I found in my experience is that they're a lot less than you think they are, at least in my team. They're also very highly competent. When they're able to take things off of your shoulders, you're going to have more time, more energy, and more money. You're going to be able to increase your revenue. The coolest thing is, what if the person you hired could earn you enough money to pay for themselves? That's the clincher there. That's what we're looking for.

The third challenge is something that I often see. It's usually in response to someone being offered a great opportunity. They'll say, I'm too busy to take on anything else. Now, they're too busy to take on the wrong things. They're too busy to take on the wrong things. They have time for the right things. But until they get clarity on the things they want in life, they will always say "Yes" to the wrong things and "No" to the right things. I've seen that happen with people getting kind of their dream opportunities. They have to say no because they don't have the time, the energy, or the money. That's just heartbreaking. So heartbreaking. In those moments, I want to say, "Come on, you got to do this." That is one of the final challenges that I see for people. They need clarity.

JACK CANFIELD:

Cool. If I was sitting here watching this, and I was what I like to call a "right fit client," someone who could benefit from what you do, I would want to work with you. It's clear because you have the knowledge, skills, insights, and experience to help people at a deep level.

Do you have any parting thoughts about someone who's watching this that might encourage them or give them ideas about how they might work with you? Or why should they?

DIANE ROLSTON:

I hope everyone watching will grab a pen, write this down, and take it in. Because this is one of the key things that I had to learn myself, and then it's kind of a way of shifting in the people I work with. That is, you can't do it all yourself. You can't do it all yourself. Right?

Jack, I want to ask you, you’ve never seen geese fly alone? No, right? They don't fly alone. They fly in a V. Now, why is that? Because they're in a flock or even a few, they're always in a V because they can fly further, faster, together.

You probably know in your industry and all the great work you've done, there's such benefit to having a leader who will draft the path for you. Also, to have those around you to be able to encourage you. But what I see oftentimes, sadly, in high-level women, in entrepreneurs is that they come in that place of like, "I'm going to do it," and they get burnt out.

They can't do it all. They may give up on their dream, which is sad. I'm hoping that those at home, those who are watching, think about, "Wow, okay, so what do I need? I need my flock. Where am I going to find some people around me?"

That's why I created the Dynamic Women Global Club. That's why I did group coaching masterminds because of the benefit of others around you so that when you reach adversity, you can come in with the group and have them support you.

You also need a good leader. Someone who can coach you through can guide you to make it much easier. I'm hoping that people stop being that lone wolf, the silo and that they embrace that more of a team mentality.

JACK CANFIELD:

I saw something the other day. It said, "No one ever climbed Mount Everest without a team." You can't do it alone if you really want to get to the top. It's impossible. It will never happen.

First of all, thank you. You're very cool. Appreciate it.

DIANE ROLSTON: 

Thank you very much. You are, too.

JACK CANFIELD:

No, it's good. I mean, you're all watching this; I will encourage you to get in touch with Diane. I think all the things you talked about, the challenges that people have, you can't do it, can't afford it, all that if you're living in that, and you probably are, you need to stop and work with her.

She can help take you from where you are to where you want to be. I love that you talk about all the different areas of our life because people say, "Balance work and home." Well, work at home, there's spiritual growth, family time, hobbies, taking care of yourself, and self-nurturing. Exercise. All those things have to come into play, and having a life that can be fulfilling in all those areas of your life, which life is meant to be.

Diane is someone that can help you do that. I want to encourage you to take advantage of the fact that she's available in the world, can help you, and be part of that community she talks about that can give you the support you need to fly like the geese. I love it. Alright, thanks for tuning in, everybody.

 Wrapping Up

That’s it! Being interviewed by THE Jack Canfield feels like a huge accomplishment for me. What’s your takeaway from this interview? I’m eager to know, so leave them in the comments!

P.S. Do you feel overworked, overwhelmed, and pulled in a million directions? If yes, then here’s my gift for you. Download your copy of the Key 2 Success book where you’ll learn the The 3 Dangerous Trends Professional Women Face that keep them Overworked, Overwhelmed and Pulled in a Million Directions.

Read my other blogs here:

1. Finding Your North Star
2. 3 Ways to Make BIG Money by Listening
3. Calling All Women Who Fly Under the Radar