Why do you love being an entrepreneur? Let's get real about this.
No matter if I asked my Dynamic Women Community members, clients or audience members, the answer most often was… FREEDOM.
Many entrepreneurs say that freedom is the reason why they do what they do. But is that the truth?
Yes they can have freedom by having their own business. But what I uncover when we look deeper underneath is that they love to make their own decisions. Do you agree?
There are so many different pieces that you have the freedom to decide, and I'm going to share the Top Freedoms of Choice BUT ALSO the things to watch out for, so you don’t get hurt!
Number One: You have the FREEDOM to Choose YOUR Office Hours
If you're an entrepreneur, you get to choose when you work. You get to choose when you show up and when you finish your day. But what I often see in my clients is there are absolutely no boundaries. Have you felt that before? You feel like you’re working all the time.
Maybe you're working into the night, on the weekends, or on a holiday. Maybe you have clients reaching out to you in the evenings or during your off hours.
In order for you to really master being able to choose your own office hours, you need to set boundaries. Here are a few ways to do that:
Number Two: You have the FREEDOM to Decide Who You Work With
You get to decide the people you want to serve, and the clients/customers you want to be your target market. But the problem here is that a lot of times entrepreneurs want to serve everyone. In trying to serve everyone, you serve no one. Your marketing efforts are confusing and divided resulting in poor sales.
The main way to get around this is to just make sure you're super clear on your niche. I like to think of it like if I'm preparing for a blog, or a podcast then I sit there and I think, “Who is that woman reading the blog? Who is that woman who has earbuds in her ears and she's listening to me? What’s going on in her mind? What does she want and what is she struggling with?”
But what about all of the clients who could use your product or service? It’s ok. Stay in the abundance mindset, do not feel desperate or in scarcity wherein which could cause you to take anyone. Yes, you have the freedom to choose who you work with, but when you’re super clear then you will attract your ideal clients and you can be the master of that target market.
Number Three: You have the FREEDOM to Choose Who You Collaborate With
You get to decide who you collaborate with. In my book Dynamic You program and book, I share 16 different ways you can collaborate professionally and personally.
This might be:
But the key thing is, in partnerships and affiliates, not everything will work out. You may think they're a good person, and this won't get messed up. But you really need to have a clear plan for what you’re working on.
Not only that, you need to design the relationship of how you're going to work together. I talked about that quite a bit in my Dynamic You program and book. In designing a relationship, you really need to talk over your different needs and wants:
Even if it’s a personal project, or your gym accountability partners, design it like a business partnership. Imagine if you were going into business together, what are all the items that need to be discussed and agreed on. It doesn’t always have to be formal with a contract and lawyers, but it has to be really clear what each of you are bringing to the table, the roles and responsibilities, the timeline, etc.
You can choose who you want to collaborate with, but you really want to make sure that it's a good person and that it works out really well.
Number Four: You have the FREEDOM to Decide What You Offer
It could be products, services, programs, courses, or whatever it may be. You get to decide that. That's really amazing. But what I often see in clients is that they want to offer everything to everyone. You really got to pare down to go back to being clear about who you want to work with and what is the main thing that they need that they want to purchase. Then make an offerings calendar and a marketing calendar to go alongside it so that you know exactly in the year when you're offering certain products, services, and then you're going to be able to really market and sell it in the right way.
You have the ability to make all the decisions. Don’t let the freedom overwhelm or paralyze you. Go with what gives you energy and profits.
Number Five: You have the FREEDOM to Choose When You Have Time Off
Last week I chose to take time off this week because I have been sick. Also, my kids and hubby were home too which is also why it’s better to take time off. We get to choose when we have time off and when we travel.
This was really critical for me with wanting to live in BC but my parents being in Ontario. I wanted my kids to grow up with grandparents because I never did - they were in England.
When we first moved here and I was able to start my business it gave me the freedom to choose when I have time off, so I was flying home twice a year. Then in having children, we were flying home three times a year. Then when my dad got diagnosed with cancer, we were flying home four times a year. I was building the travel calendar into my business. Plus, since I was serving clients when I arrived in my hometown, the travel expenses were a tax write off.
We get to choose as entrepreneurs when we have time off. But the problem I see is people don't always take it. People just work themselves to the bone, working 80 to 90 hours a week, and they never take any time off.
The key thing here is just to put your vacation time in your calendar first. Not just think, “Oh, I'm going to take two weeks off this year”. Actually block off the vacation time, also include, “Me days”. Days for you. Days where you have no responsibility. Days where you wake up and decide what you want to do:
It's crucial to your business that you take time off, so you're rejuvenated and can show up in the best way possible. But if you want to be an entrepreneur, and you want the freedom to choose when you take time off, the key thing is you just have to take it.
Those are the five really crucial things to think about regarding your freedom. I see the 5 problems with freedom in women all the time and in my Dynamic Women Community. We have the freedom to decide these aspects. It’s also a responsibility and a priority for us to get super clear on each and to implement them in the best way possible. This will help us to have the true freedom we desire. Otherwise, we're basically just getting a job that doesn't give us enough of the freedom rewards that we really want to have.
Enjoy your freedom, entrepreneur! Choose wisely!
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