Life can feel full and unbalanced and then you need to find more time to be on top of your social media. And while social media truly has some great benefits for your business, it can get in the way of your personal priorities and take a lot of time.
Since I love efficiency and saving time, in this blog, I’m going to share some tips to post on social media faster and easier. But before you try to cut time in any activity, ask yourself these 3 coaching questions I ask other female business leaders:
Think about these questions as we go through the tips.
(Take note: I’m not a Facebook expert. These are some tips I chose to do in my business as I grew it with 2 young kids. In case you didn’t know, Facebook can penalize you for using an external posting system. You’ll be penalized by not having your posts show up as often as posts that are organically posted straight to Facebook.)
Now, there are ways on how you schedule posts for Facebook and other social media platforms:
1. Copy and Paste
You could copy and paste your posts on different Facebook groups and schedule them. But if you really want to post organically, one tip I’ve heard is to stay in the box that you’re pasting in for 10 seconds because that is of Facebook's way of knowing did you actually write this post or if you went on a copy and paste spree.
Extra Tip: Create an Excel or Word document where you have all your posts ready. This way, you can have your posts more organized and planned out and you will not be distracted by Facebook.
2. Use Scheduling Systems
There are different tools that you can use to schedule posts for different platforms (not just for Facebook) at the same time like Buffer, Hootsuite, CincShare, and Planoly. I used Hootsuite before where I would create an Excel spreadsheet that contains all the information (what and when I’m going to post, hashtags, etc.) then I would bulk upload it to Hootsuite. Right now, I am using Planoly where I can schedule my posts for Facebook, Instagram, and Twitter. And even better I have my VA do it.
Your reach may not be as good using this way so you have to ask yourself, is it more important to do this and have more time? Is that more important than having it have a bigger reach? In coaching many busy business owners, my thought is, "if using a scheduling system means you’re actually consistent in your posting, is that not better than being inconsistent in organic posts?" It all comes down to what you value the most.
Extra Tip: Work on better content. Work also on staggering times like 1:07PM instead of 1:00PM or 1:23PM instead of 1:30PM so your post is not competing with posts at those times. Another tip is since you’re using these tools to schedule your posts, you can post on different social media platforms so you’re also present on those platforms.
3. Use Facebook’s Creator Studio
Facebook has its own platform called Creator Studio. Use Facebook's own platform because it might be better because Facebook is going to like that more and maybe push more of your content out.
Facebook doesn't like this as much, but you can always push content from one platform to another. I can post to Instagram and have it fly over to Facebook and or Twitter.
Is this the best thing for my time? Yes. Is this the best thing for my business? Maybe not. I'm dealing with the time that I have. So I encourage you to do the same - to think about what is the best use of your time.
Extra Tip: Have someone manage all of your social media platforms then they can engage and post organically for you. Even if you don’t feel you have the budget, think about how you can make it happen. This will free you up to do more income generating activities.
5. Pick One Platform
Pick one platform and make sure you're doing some organic posting by posting straight to the platform. Then get on there and actually engage with your posts, reply to people’s comments, like them, and ask them a question back.
If you push content from one platform to another - great! If you bulk upload to other platforms, great! But at the very least pick one platform and really put a lot of energy into it. Ideally, focus on where your clients already are.
Extra Tip: Have good content. Create content that's engaging. Create content that could go viral because it looks good. Create something that people want to consume.
Which of these tips will you try out? Let me know in the comments! If you have questions that I can help you solve, comment down below, so I can answer that in my next blogs. Join my FREE Facebook group Dynamic Women Global Community, I love sharing tips and techniques there.
Read my other blogs for more time-saving hacks:
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