The 3 KEYS TO GET YOU OFF TO A FAST-START to Grow Your Audience and Build Your Income with Speaking! (Part 4 of 4)

Have you been thinking about:

• How do I grow my audience?
• How do I build my income?

You can do both of those through speaking. 

There are three keys to getting off to a fast start in growing your audience and building your income. As I go through these three keys, I will also share dos and don'ts and some tips.

Key #1: Find Win-Win Opportunities

You may have heard of this before: a win-win situation where both people in the partnership or relationship benefit. It's good for both of them when you follow these tips:

1. When you're looking for hosts of summits, events or podcasts, you want to find ones whose target market aligns with yours. It's much easier to have a win-win when the target market is the same.
For example, if you're both serving female business leaders then their audience will appreciate your content which is a win for you. Then when you share the event with your network and invite them, it’s a win for your host since your guests will be in alignment with their audience. 

2. Work with a host who understands this is a business opportunity. If you're speaking on their stage, it's because you see it as a business opportunity to build your audience, attract leads and market yourself. Maybe you have a legacy and just want to share your message, but usually, it's because you want to build your business. 

Make sure they know it's a business opportunity for you so that they take it seriously. 

• They should promote you. 
• They should share your social links. 
• They allow you to give a gift (lead magnet)
• Ideally, they allow you to provide questions and suggest a title.

These specific actions will position you in the best way possible.

I have been on other people's stages before when these things didn’t happen, and eventually, audience members found me and said, "Wow, there was no promotion of where to find you and how to get in touch with you." The sad thing is, I gave them all my social links, my website, everything, but they decided not to share any of it. I even shared a free gift with their audience, but they edited it out.

Since I understand it’s a business opportunity, this is what  I do when I have people speak on my Dynamic Women Podcast, my YouTube channel, and my summits.

• Read the guest’s bio as it is 
• Ask them the questions they provided 
• Get their input for the episode’s title

3. You want someone who will actually promote you before and/or after the event. For example, someone who will:

• email about you to their list 
• say that you're a great person to work with 
• put promo on social media and tag you

Whenever I have guests on the podcast, I always make sure their headshot is on the episode's image. I think that's only fair, right? It shouldn't just be my face and then their name. It should include their face too.

Look for these things before you say "Yes" to an opportunity because you want to make sure it is a win-win.

Key #2: Use the PSA Strategy

1. P stands for Prepare: "Prepare the questions you want to be asked." When you prepare these questions, the interviewer is more likely to read or ask them, giving you the best opportunity to present your top content to their audience. Again, it's part of the win-win approach.

2. S stands for Script: "Script what you're going to say." This doesn't mean you should read it word-for-word. Instead, have a script you practice or bullet points you refer to, so you are prepared, aware of what will be discussed, and know what points you want to convey.

By scripting it out, you’ll be familiarized and intentional about what you want to say because you really want to script the right words so you can bring business back to you. 

Picture a boomerang going out and coming back to you. That’s what you want to do with your answers, send them out and when it comes back in, it brings you business. For example, leads want to come talk to you or you get invited to speak at another event. 

That's one of the key messages I get from one of my coaches James Malinchak. He says, “You always want to be bringing business back to you with the boomerang method.” I encourage people to do that as well. 

3. A stands for Attract: "Attract with a lead magnet." Every time you speak somewhere, offer a free gift as a lead magnet. This gift can be a mini-course, a handout, a checklist, videos, or audio content, preferably something that doesn't cost you anything to provide. It may require a little time to create and send, but it should not involve sending physical products through the mail, as postage would increase your costs.

Key #3: Do your part

If you're going to be on someone’s stage, they've already put in all the effort to make that show, podcast, YouTube channel, event, or summit happen. Do your part.

1. Jump in early. Be the first to say yes to being a speaker.  Then be proactive by being the first to announce your involvement and excitement for it. By promoting it early, the host will take notice of your enthusiasm and effort. They will appreciate your quick promotion and be more inclined to promote you more in return.

(I hosted a summit last April 2023 called “Dynamic Women's Online Summit”. If you're like, “Bummer, I missed it and want the replays,” then reach out to [email protected].)

Jump in early in your promotion of it, but also jump in early to the opportunity because you will be first on their promotion list. When we promote a summit or an event, we put out a “speaker announcement” post and we announce each speaker on all of our social platforms. We're obviously going to announce the people we have first rather than the people that come a week later. Also, that gives you the opportunity to not only be promoted now, but be promoted again because they want to continually run through their speakers. 

2. Continue to promote your upcoming appearance. Share it on your social media platforms, website, or newsletter. This not only generates anticipation but also serves as social proof for other event hosts, podcast hosts, or YouTube channel owners who may come across your promotion. They might see your pre-promotion and be interested in having you on their show as well.

3. The last piece of “Do your part” is repurposing. You can repurpose what you put out there by editing it out for social media, YouTube, your podcast etc. It was probably an amazing interview. They usually are, and so why wouldn't you want to repurpose the information that you've been creating? What I actually do is I offer all of my guests the opportunity to repurpose what they've created with me with a Speaker’s Promo Package. 

An interview on video can then be turned into an audio, long-form video, short-form video, stories, reels, YouTube shorts, regular posts, audiogram. My virtual assistant team does all that. That's a really amazing opportunity because you now not only have this one amazing opportunity to share and promote yourself, you have so many and it doesn't take you any more time if you have someone else do it. 

Wrapping Up

Those are the three keys for getting off to a fast start to grow your audience and build your income: find win-win opportunities, show up and shine with a PSA strategy, and then do your part. 

If you want to be on the Dynamic Women Podcast, part of one of our future Summits, or part of the Dynamic Women Secrets book series, then email [email protected] and my amazing Virtual Assistant Kristine will email you about those three opportunities. 

Read my other blogs here:

1. The Secret to Having a Vacation from Your Business
2. 5 Steps to Build Your Business… Even in a Recession
3. Choose & Action Happiness