3 Reasons Why You’re Not Posting Consistently on Social Media

Have you been holding back from posting on social media?

I keep meeting some fabulous, wonderful business owners who just aren't getting the results they want. When I start to coach them or just have conversations with them at an event, I hear they're either slapping their social media together and using whatever they have (like a photo of their lunch) or the problem is they're not really on their social media that much, so there's not much happening in posting or engagement. 

Someone might say, “Oh yeah, we post once a week”. Well, I get it, there’s a lot to know and a lot to do, so maybe you're posting only once a week, or choose to post other people's content.

Can you relate?  There are reasons why you aren’t able to post online, so I'll go through a few of the reasons why you may not be maximizing your social media.

The 3 reasons

1. You don’t have the time

You might not be posting on social media regularly because you just don't have the time. Posting on social media creates these two steps:

• First, it's creating the content 
• Second, it's actually putting the content online. 

Creating, scheduling, and posting content consistently requires time, effort, strategy, and you have more important things to do in your business and life.

With work, you have:

• to fulfill your obligations to your clients or your customers,
• research and development, 
• HR, 
• finances, 
• marketing, 
• Sales
• And soooo much more!

You have so many other pieces so social media gets pushed down, down, down in importance. Plus you have a family, friends, and you have a personal life. 

The idea of keeping up with a consistent social media presence feels like you just don't have enough hours in the day. I get that, and you may only have so much creativity. You're tapped out. You just don't have it in you to give. 

2. Lack of motivation or interest

You may not be feeling excited or motivated to put posts out there on social media. You might get going, and then you lose motivation. (I've had this happen) “I'm going to go do this cool thing!” and then I don’t. You might lose interest, and you don't really have the energy to do it. 

When it wanes over time, this leads to an irregular posting pattern, inconsistency, and then your followers don't increase, you have a lack of engagement, and you feel like saying, “Well, whatever effort I put in doesn't matter anyway because it's not giving me great results”, and that makes you even less interested and less motivated. 

I'm sure you can agree with that. I know often, I’ll post on social or send an email, and it's silence a lot of the time. Then I think, “Why bother? No one's even paying attention?” 

Then someone comes up to me at an event and says, “Oh, I always read your posts. I don't really comment, but I LOVE your posts,” and that that gives me a new bit of motivation and interest, but it's hard. I get it.

3. Lack of inspiration

The last reason why you may not be doing social media a lot because you have a creative block or you're lacking inspiration to be able to create the content because you need to almost birth it out of you. 

There are going to be periods of time where you just can't come up with new ideas, you struggle for fresh content, and being in this place, you maybe think, “I don't even have anything valuable or interesting to share”. 

Having a system for content creation is important, so you can consistently post. Maybe it’s time to pass this task off so you can focus on what you really love to do! Read the P.S. below to know how.

Wrapping Up

If you can relate to these, let me know by commenting below because I've been in these places for sure and seen many people go through it, but the problem is LESS PEOPLE WILL KNOW YOU AND WHEN THEY DON’T KNOW YOU THEY CAN’T BUY FROM YOU! 

Next week, I will share with you the three actions that you can do for better social media results. 

P.S. Want consistent social media content for your social channels that you don’t have to make? Then join the Your Content Made Easy Program where our team of virtual assistants will repurpose your content, so you have more posts to share on social media. Excited yet? Then go here. 

Read my other blogs:

1. What does your Social Media say about you?
2. How to Direct Message on Social Media Without Being Salesy
3. Hacks to Save Time with Your Social Media Posting