Are you a professional speaker, but you're not getting on enough stages? Or are you wanting to be a professional speaker and you're looking for places to speak so you can grow your audience and your income?
In this blog, I will talk about the top 10 benefits of speaking on other people's stages or platforms to grow your audience and your income.
When I say other people's platforms, I mean their summit stages, event stages, podcasts, YouTube channels, or IG stories. It could be any place where you are going to be on their platform, and they are going to broadcast you out to their people.
Now while I'm speaking about other people's platforms, I also want you to know that the top 10 benefits I will talk about can be done in any type of speaking – fee-paid speaking, free speaking and speak-to-offer (that's when you speak and then you offer your services or products).
Anyone of them can give you these different benefits. But I want to focus on speaking on other people's platforms.
Now, oftentimes I talk about this like, “Benefits of Being a Paid Speaker.” However, these are benefits of any type of speaking.
(Check out my last blog where I shared the three ways to speak without being a professional speaker. Maybe if you are a professional speaker, you still want to tap into these other ways.)
As I go through the 10 different benefits, I invite you to think about the following:
At the end, I'll ask you, “which is your absolute favorite benefit of being a speaker?”
Benefit #1: You will be seen as an expert
Who is an expert? An expert is someone who has comprehensive and authoritative knowledge. If you are an expert at what you do or on the topic in your industry, then people are more likely to go to you to hear about that topic.
Once you start talking about it in different places, you're going to be seen as that authority. They're then going to hire you to do work with them on that topic if you’re the go to.
Benefit #2: Credibility
Credibility means you're trusted and you're believed in. This is especially helpful for people who are newer in their business because you want other people to feel like you are credible in the work that you're offering and the services or products you're offering.
Credibility comes from being a speaker. If you can show up in different places, other people's platforms, and say, “Hey, I'm a speaker, and I speak on this topic”, that’s the expert piece. Then if someone is promoting you to their network, that gives you credibility to their network as well: “If this host believes in Speaker A, then I can believe in and trust Speaker A, too.”
By being affiliated with someone in their summit, podcast etc., it will give you more credibility.
Benefit #3: Connections
This is such a benefit. Some people think the connection they're looking for when they're on other people’s stages is just the connection to the audience, attendees, or potential clients who are there as a form of revenue from them being a lead.
However, the connections don't just stop there. There is connection also to the host and connections to the other speakers. Are you tapping into all these three types of benefits underneath this connection piece?
When you speak on other people's platforms or stages, they've already curated a group of amazing speakers who are experts and who have credibility, and now you're one of them. By association, you're also going to increase your credibility with these other people.
Benefit #4: Expanding your network
When you speak on other people's platforms, then you have the opportunity to grow your audience and to grow your network. Again, it's with the host, the other speakers, past speakers, and guests, future speakers and guests, plus all the attendees. You have the option to grow or expand your following, your network, your email list, or whatever you want to call it.
Benefit #5: Getting leads and clients
While speaking doesn't guarantee you to get leads and clients, it definitely helps to get leads and clients. That comes in how you speak, what you speak on, what questions you give to the person who's interviewing you, and really positioning your product without being salesy. Especially when you're on another person's platform, unless they give you permission to be able to go and make an offer to their audience.
As we move into the idea of leads and clients, it continues from the one before, which is expanding your network and connections. Because when you're expanding your network, you're expanding your email list. Therefore, you may have the opportunity to get leads and clients onto your list.
Benefit #6: Sales
Sometimes, on someone else’s platform, you can sell a program, book, product, or services you have. That's a great opportunity you have when you speak on other people's platforms. They bring the people to you. You're building connections, expanding your network, being credible, being an expert, getting leads and clients, and then hopefully, sales come from it. Hopefully. Key pieces for sales, always focus on providing value and nurture the people that stay connected with you.
Benefit #7: Authority
Speaking can make you an authority and/or an influencer. Now, you may be thinking, “I don't want to be an influencer like on Instagram, TikTok, and Snapchat. However, when you have authority or you're an influencer, it's also a little bit like being an expert.
However, with these, you have the ability to:
Whatever it may be. You have the power (and responsibility). If you have a movement, a cause, mission or something you're passionate about, you have the ability to move your audience into action, in the right direction for them to succeed.
That is such a great benefit, right? Because also, if they're being moved, oftentimes they will become clients or leads for you in the future, and sales will come from it.
Benefit #8: Level up and bio depth
Being a speaker on other people's platforms helps you to level up and gives you bio depth. I mean, biography depth – lots of things to share in your biography for a book, website, podcast, or wherever you put it. If you're not a speaker yet, then all you need to do is line up speaking on someone's stage, and then you can put in your bio that you are a speaker. Isn’t that great!
This is a great option if you can’t lock in a paid speaking engagement yet. This also gives you the opportunity to even level up your speaking by getting on someone else's BIGGER stage. On your social media, you can share, “Wow, so excited to be invited to speak on so and so’s summit or so and so’s podcast”. By promoting it, people will notice, “Oh, cool, look at her doing great things or look at him doing great things.”
Now in your bio, you can say,
This takes me to number nine.
Benefit #9: More speaking requests
The idea is if you speak in one place, you should be able to get another speaking engagement from that. If you haven't been able to do that yet, let's have a conversation. Feel free to email firstname.lastname@example.org and say, “I'd like to have a free chat with Diane.” They'll send you my booking link.
You should get more speaking requests because as you speak in one place, they'll like what they see, and then they'll invite you. I've seen this happen by them being in the audience and sometimes it’s just from them seeing your info on the summit page or on social media.
Here is some evidence: often, after I'm on a summit, I get this flood of requests for me to speak at other summits, on podcasts, at events, and for different opportunities. It's because they heard me, and they already see me as credible and an expert. They already know the host worked with me. They see my connections. They see how I've leveled up. They see how all this has happened. They feel confident saying, “Let's give Diane an invitation to speak at our event.”
You have that opportunity. Maybe the first one isn't the greatest one, isn't the best, and doesn't give you the best results, but there's that benefit of opening doors for more speaking requests, maybe even paid ones.
Benefit #10: Opportunities you never know
You never know what it's going to do for you to be able to speak on someone's stage. You might have an opportunity to do more training for them or their clients. You might be invited in to be a guest speaker. You may be invited to do other cool joint ventures, affiliate deals, or collaborations based on you being on that summit or on that podcast. Maybe it's from a host. Maybe it's another speaker. Maybe it's even from one of the attendees. You never know, right?
You could even have the opportunity of putting your book somewhere on someone's platform for sales, or someone being an affiliate to sell your program because they really like what they see.
Those are the ten benefits of speaking on someone else's platform. If you're already speaking and you want to speak on someone else's platform, then these are also benefits for you. You can ask yourself, “Are these things happening in my life?” I'm curious, write me a comment, send me an email at email@example.com.
Let me know which of these 10 benefits you think is the biggest benefit for you that you would love to bring in. As I said, if you want to talk any of them through, please reach out to my team to book a call with me.
If you've never spoken before, think about the places you could go and speak. A couple of opportunities that I'll let you know about are (1) the Dynamic Women Podcast. We have guests on some of our episodes. (2) We also have our different series of Dynamic Women Summits where you can apply to be a speaker.
The key is, get out their and speak!
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